Christopher Webb
( **** Oak Pond Court, Oldsmar, FL 34677 ( 727-***-**** (
acb76x@r.postjobfree.com ( http://www.linkedin.com/in/cpwebb/
Executive Summary
An Entrepreneurial and Innovative Business Leader with a distinguished
career and demonstrated success driving multi-million-dollar growth,
developing and maximizing profitability, and building or restoring market
share in multiple, highly complex and competitive business climates.
Consistently providing thought leadership in the implementation and
delivery of game changing initiatives. Driving growth and quality
improvements, possesses the capacity to attract, recruit, mentor, manage,
and retain productive teams and lead them in the execution of strategic
initiatives that are key-to-the mission in both stable and unstable
environments. Detail driven, effective business builder with the ability
to identify the synergies and execute the strategies that reduce product
lead times and increase capacity and cash flow while reducing inventory.
Tenacious when forging long term relationships with external and internal
business partners that achieve sustainable and scalable results.
Functional Areas of Expertise
Manufacturing Operational Excellence Startup and Safety
Development Re-Launch
Strategic Planning Product Development Distribution ESOP
Development
Business Sales Operations Revenue Restructure
Transformation Realignment Diversification
Functional Areas of Expertise Demonstrated
Bufalatte, LLC., Tampa, FL
2010 - Present
Chief Executive Officer
CFO
SCOPE: Promoted to CEO role and commissioned to manage this struggling
business during the principal investor's attempts to secure financing.
Initiated multiple process improvements and loss prevention strategies
and performed market analysis, developed investment structure (for
potential lenders), and prepared legal and accounting documentation.
Reduced overhead 30%, recapitalized debt, and restructured loans. These
efforts established the foundation for investors to present when
attempting to attract financing. Multiple forward thinking initiatives
were achieved;
. Manufacturing / Distribution Development: An entrenched competitor base
comprised of Foreign Import Companies limited sales for Bufalatte's
primary product line. Built lean manufacturing processes designed at the
lowest costs, formulated product testing parameters, data aggregation,
and developed relationships with existing and garnered new potential
distributers. These efforts established US credibility for the primary
product.
. New Business Launch: In an ongoing effort to keep costs low and bolster
margins, maintained constant vigilance with regard to design, tooling,
and tasking of manufacturing to allow for the greatest flow and
scalability. Enhanced two manufacturing facilities while managing
international suppliers and ensuring regulatory compliance. This
maintained lower overhead costs at 40% below expectations; establishing
a scalable operation.
. Sales Development: Company needed to secure additional sales in an
effort to continue their reputation and product acceptance. Personally
approached, presented, and secured specialized distributors. These
distributors supplemented the sales flow during the Company's efforts to
restructure and attract investors.
Coastal Craftsman Aluminum, Hudson, FLA
2003 - 2009
Vice President & General Manager
. Structure For Growth: Growth trajectory demanded expansion but this
would require centralization. Navigating an entrenched management and
work force, adjusted policies and procedures, rewrote employee handbook,
designed incentive compensation, sales reporting, redesigned accounting
systems, centralized vendor relationships, and installed a new ERP
system. These efforts leveraged the economies of scale and delivered
centralization; facilitating 70% growth.
Christopher Webb . Page 2
Coastal Craftsman Aluminum, Continued...
. Sales Operations Realignment: An antiquated accounting system could not
support a growing business and management was forced to make decisions
in a vacuum. Multiple employee morale issues occurred as incentives were
improperly cast. Immediately restructured sales charting and operating
metrics; aligning revenue and profit by product line and branch. This
led to an evolution in culture as employees became focused on
profitability. Within 6 months, these efforts led to best practices
across the organization.
. Revenue Diversification: Demand for existing products outstripped
capacity. Recognized the need to diversify the product portfolio to
capture surging demand. Branded through communications, led, mentored,
and managed each Department Leader. Researched, identified, and secured
new products, created marketing materials, pricing strategies, led
training and launched within 90 days. These efforts achieved the desired
diversification within 6 months and fueled a 10% increase in sales.
. ESOP: Company stakeholders wanted to capitalize on their success and
sell a portion of the business while retaining the lion's share.
Researched leveraged buyout, Private Equity, and Employee Stock
Ownership Plan (ESOP) options. Recommended ESOP as having the least
impact on controls and employee base. This achieved the primary
stakeholder's need for cash and evolved the culture due to the common
ownership (click here for media).
. Scaling for Efficiency: Once the ESOP was completed, began to develop a
profit optimization strategy. Closed unproductive facilities, sold
surplus inventory, and instituted a job costing mechanism to monitor.
Targeted, presented and secured new contracts. These efforts reduced
overhead 60% while increasing revenue 10% in 6 months.
. Safety: Worksite injuries were driving insurance rates out of control.
Designed and implemented a safety and drug free policy where compliance
was rewarded by incentive. Structured and documented procedures; drug
testing, workplace accident reporting, and recruited, hired, and on-
boarded a safety specialist. Within 6 months, reported injuries declined
by 80%. This became a standard operating procedure (SOP) implemented in
the operations of all facilities that year.
Webb's Gentleman's Apparel, Clearwater, FLA
1995 - 2003
General Manager
. Expansion Management: In an effort to expand footprint, market
penetration, and profit, began an initiative to identify, negotiate, and
secure an additional location. Designed and managed the build out, led
inventory selection, negotiated discounts and consignment goods from
existing vendors. Oversaw fixture design and store layout, media, and
campaign planning. These efforts expanded retail operations and
generated a 30% increased revenues with no cannibalization of existing
customer base.
Education
University of South Florida - Tampa, FLA
MBA, Advanced Marketing, Entrepreneurship & MIS
Birmingham Southern College - Birmingham, AL
BS, Business Administration & Management