Thierry CZARNYSZKA
Work permit C
« My Value Proposition: Creative and passionate about new
technology, bringing a good mix of Technical, Marketing and Business
Strategy experiences, I develop business starting from a big picture
vision and the drive to make that vision a reality thanks to my multi-
industry knowledge, Engineer education in Electronics. »
PRODUCT MARKETING MANAGER
Senior manager offering more than 10 years of experience in engineering, marketing launch, trends definition,
new product introduction and development including proposal analysis and feasibility study, customer and
partner relationship management and project management in industrial environment.
Launching and leading projects from idea to market securing product lifecycle management including
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business cases and suppliers management by using established project management tools
History of achievement executing new business development opportunities managing product portfolio,
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monitoring programmes, cost and budget within global cross-functional environment
Creative with entrepreneurial spirit, strong on innovation management with driving solutions, always
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thinking two steps ahead, negotiating complex business with global customers and strategic partners
Trade and marketing intelligence expert identifying successfully industry trends, providing strategic
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awareness and influencing technical product and service innovation
WORK EXPERIENCE
01/2011-03/2013 Daniel SWAROVSKI Corporation AG, Zürich, Switzerland
World’s leading producer of cut crystal, jewellery and fashion accessories
Product Development Coordinator Manager – Home Functional Marketing department
09/2009-12/2010 PERSONAL PROJECT – Product Launch for Motorcycle Market, Zürich, Switzerland
Designed Go-to-Market strategy of a product previously developed at Ariance
Product Marketing Role
04/2008-08/2009 NETCETERA, Zürich, Switzerland
Internet and Software Development Company employing over 250 IT engineers.
Project Manager – Strategy & Marketing department managing Product Roadmap
01/2004-03/2008 ARIANCE CONSULTING, Paris, France
Company specialising in new technology development and business solution advisory
Director & Founder - Business Development Manager
03/2000-11/2003 FI SYSTEM, Paris, France
Web Agency serving government and private industry
Business Consultant (09/2001-11/2003) – Internet & e-Business Unit
Competitive Intelligence Manager (03/2000-08/2001) – Business Consulting Unit
06/1997-02/2000 THE BOSTON CONSULTING GROUP, Paris, France
Global management consultancy serving clients through 70 international offices
Market Research Analyst – Telecom, High-Tech and e-Commerce practice
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Thierry Czarnyszka +41 (0-79-688-**-**
Bergstrasse 121 8707 Uetikon Am See *******.**********@*****.***
MAJOR PROJECTS
Product Innovation & Development
Defined “Nirvana in-Earphone crystal sound” project for Swarovski and analysed market potential,
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estimated project cost and budget to conduct a feasibility study to launch the product
Led product development for Swarovski’s fashion in-Earphones and small USB accessories branded
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Active Crystals® - requirements definition, cost of goods estimation based on pricing calculation
Made a proof of concept prototype and managed "Startor" project on a patented electronic Safe Start-Up
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Interface for motorcycle market
Strategic Business Cases & Awareness
Developed an innovative “Lighting wall sticker" concept for Swarovski with a market analysis and business
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model, revenue and market shares forecast to launch the product
Influenced the internet strategy of a top French cable company and helped a European aerospace client
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evaluate the global satellite market at the Boston Consulting Group
Studied the supply chain of OEM/ODM and EDM global players in Electronics market landscape to
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measure margins impact in luxury retail and distribution channels
IT, Solution & eBusiness Services
Managed K2 project - Knowledge2gether: an e-Business technology initiative that is one of 5 key CEO-
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sponsored projects for Cardif / BNP Paribas Assurance
Created Archiveo: an e-Business start-up built around a data storage and archive platform solution
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Managed web services integration of financial calculators for Edipresse, Kantonal Banks, based on Target
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/ Brain-Group software suite and customized by Netcetera’s IT team off-shored in Macedonia
Defined Eveni’s requirements regarding an Event Management application designed in Sofware as a
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Service mode and built evaluation version for Nestle, Audemars Piguet
Established a 40,000-user Service Desk for La Banque Postale
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Trade & Marketing Intelligence
Implemented an online survey that determined target market needs, and promoted an Event management
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software solution to 2,000 potential customers in life sciences DACH market
Supervised several Competitive Intelligence projects aimed at implementing Digimind software solution for
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Sanofi Aventis, RATP, Valeo, BNP Paribas Assurance
Managed marketing actions to promote Jazoon’09 conference to Java User Group’s meetings. Recruited
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French bloggers and monitored e-mailing campaigns (+50% French participants)
Sales & Business Development
Designed a business development strategy to achieve €1 million in sales from 2 software applications
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Developed and led sales prospection, project qualifications and Request For Proposal in consultancy
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Won as freelance consultant new business with trade plastics industry association Allizé Plasturgie over
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competitors Deloitte and Ernst & Young
Organization Efficiency & Performance
Involved in the Product Lifecycle Management project to select and rollout FlexPLM solution from the
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provider PTC within Marketing organization of a luxury goods company
Set new product development process to reduce time to market by providing a full technical documentation
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package to Asian’s suppliers (2D drawings, 3D STEP file and Bill of Materials) for Swarovski
Designed for Thales Research & Technology their Technical Call Center which is built around an expertise
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management solution based on a tracking and recording Question / Answer system
Restructured the sales organisation of an IT Services provider into 6 distinct business units with individual
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P&L management by shifting the company focus toward more effective sales leadership
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Thierry Czarnyszka +41 (0-79-688-**-**
Bergstrasse 121 8707 Uetikon Am See *******.**********@*****.***
TRAINING, TUITION & INTERNSHIP
2006 CMMI - Capability Maturity Model Integrated training at BNP Paribas, Paris, France
2000 Competitive Intelligence training at American Productivity Quality Center, Houston, USA
1996-1997 B.Sc. ICST, Information, Scientific and Technical Communication
Focused on Intellectual Property and Innovation Management Process
Conservatoire National des Arts et Métiers (CNAM), Paris, France
EDUCATION
1993-1996 Master of Engineering, CESI diploma (French degree)
CESI Engineer High School, Centre d’Etudes Supérieures Industrielles, Paris, France
Apprenticeship training with company ALMA INGÉNIERIE, Paris, France
Top French provider of truck loading equipment, automation solutions, and related devices
Apprentice Research & Development Engineer / Project Leader
• Industrial Project: assisted with the R&D phase on an intelligent truck concept using
LonWorks technology from Echelon, as Machine-to-Machine project
• Scientific Study: initiated the patent process for a new truck loading design that used
sensors along with a turbine and electronics calculator
• Internship in U.S.A. within Dynaflow, Inc (3 months): conducted experimental test in
cavitations, fluids and bubble dynamics for the U.S. NAVY
1990-1992 BTS, Brevet de Technicien Supérieur in Electronics (French degree)
2-years technical degree after Baccalaureate, Dijon, France
Equivalent to Certified Electronics Technician
LANGUAGES
English Fluent, daily use
German Advanced, Intensive daily German Course, Migros Klubschule, Zürich (Zertifikat Deutsch
and B2 Level completed), 2009-2010
Italian Basic with very good understanding skills
French Native language
AFFILIATIONS & TECHNICAL SKILLS
Association Member of the SCIA – Swiss Competitive Intelligence Association
Marketing Software Surveygizmo (Online survey and data collection solution)
PLM – Product Lifecycle Management solution PTC (FlexPLM), Siemens (Teamcenter), TxT
CRM Solutions Sugar CRM, Eveni (Netcetera’s in-house development)
Competitive Intelligence Software Digimind, KB Crawl, Polyspot, Factiva, Lexis Nexis
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Thierry Czarnyszka +41 (0-79-688-**-**
Bergstrasse 121 8707 Uetikon Am See *******.**********@*****.***