PR, Marketing, Project Management and Business Development

LISA BENNETT

**** ********* ***** - *********, ** 76051 - Mobile 214-***-**** -

acb6lf@r.postjobfree.com

SUMMARY

Results driven public relations, marketing and business development leader

with 20 years of strategic and innovative management experience. Highly

developed problem solving, collaboration and consensus building skills.

Successfully develop national campaigns that connect with consumers, drive

traffic, build brand awareness, increase loyalty and generate revenue.

Exceptional communicator with a proven track record of building profitable,

long-term relationships with consumer packaged goods (CPG), retailers,

entertainment properties, vendors, existing clients and business partners.

Extensive experience inspiring, managing and leading cross-functional teams

to perform on-time and under budget. Strengths include:

Product Positioning Branding & Advertising Business

Development

Project Management Contract Negotiations Strategic Planning

& Execution

Content Strategy Experiential Events Public & Community

Relations

EXPERIENCE

Simon Property Group

1993-2013

Assistant Vice President of Business Development

2008-2013

Senior Director of Business Development

2004-2008

Director of Business Development

2001-2004

. Created and developed marketing, public relations and cause strategies;

consumer advertising campaigns including: static, digital and social

mediums and managed experiential events and sweepstakes for women and

family consumer segments in 180 Simon Malls nationwide.

. Negotiated custom advertising, social media and experiential events for

agencies, clients and retailers delivering over $20M in revenue, $22M

in PR value through media outreach and bloggers and $17M in trade/in-

kind value.

. Secured sponsorships with notable brands including: DreamWorks, M&M's,

Nestle, Woolite, Lysol, Little Black Dress Vodka, Square, StriVectin,

The British Virgin Islands Tourist Board, Kellogg's, Dove, NBC

Universal Oxygen's The Face, Universal Music, Visit Florida, Sony

Music, Microsoft, Duracell, Samsung, Verizon, AT&T, Discover Card,

Wells Fargo, American Express and Visa.

. Managed remote team of 180 Directors of Mall Marketing, Public

Relations and Business Development staff to execute sales and

promotions nationwide for $500M Giftcard program.

. Negotiated advertising and acquisition campaign for American Express

PASS; Delta Co-Brand cardmember, and American Express holiday lounge

that provided $1.1M in new business and generated over 18M media

impressions.

. Grew consumer facing photo experience from $9M in sales reaching over

4M consumers to $17M in sales reaching over 6.25 M consumers.

Increased revenue through contract negotiations, better efficiencies

and quality execution and added $2M annually in incremental revenue

through sponsorships.

. Created consumer facing Caring Santa events in 80 Simon Malls with

special needs agency, AbilityPath.org that generated over 40M media

impressions with notable outlets: Entertainment Tonight, Parents.com,

FOX Newsfeed and local media outlets nationwide since inception in

2011.

. Cultivated cause marketing program to raise funds and awareness of Save

the Children at photo experience that resulted in over $500K in

consumer donations since inception in 2010.

Regional Marketing Director, Bedford, TX

1998-2001

. Managed a 5 state, 14 mall region with a total marketing budget of $20M

and oversaw the professional growth and productivity of 14 Directors of

Marketing. Responsible for strategic business planning, new business

development, tourism, branding, marketing, advertising, public

relations, budget administration, staff management, motivation and

training.

LISA M. BENNETT

2 Page

Director of Marketing

1993-1998 Irving

Mall, Irving, TX

1995-1998

Machesney Park Mall, Rockford, IL

1994-1995 Town

East Square, Wichita, KS

1993-1994

. Successfully increased retailer sales, year over year media

impressions, community engagement, consumer traffic and loyalty through

integrated marketing strategy. Created first-to-market vending

partnership with Coca-Cola vending that rolled out across the Simon

Mall portfolio.

. Recognized for multiple prestigious Simon "Awards of Excellence" while

at Irving, Town East Square and Machesney Park Malls.

. Secured in excess of $250K in Trade-outs adding significant value to

annual marketing budget.

. Developed 25th Anniversary Celebration for Irving Mall and the city of

Irving's Texas Stadium that generated over 8M media impressions.

Negotiated with Dallas Cowboys to waive $500K partnership fee.

EDUCATION

UNIVERSITY OF DALLAS

Dallas, TX

MBA

2001

ANDERSON UNIVERSITY

Anderson, IN

Bachelor of Arts

1992

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