Matthew Wilkerson

**** ******* **

Canal Winchester, Ohio 43110

614-***-****

acb6e3@r.postjobfree.com

SUMMARY:

With eight years of experience in Web Design and Development, I have worked cross-functionally

within multiple organizations to build strategic Internet and Marketing solutions. By combining in-depth

analysis and sound design principles, I have created rich customer centric applications designed to

maximize ROI while enhancing the user experience online. My training coupled with my experience

provides me with the ability to create innovative solutions that meet and exceed business goals and

objectives.

EXPERIENCE:

Front End Web Developer and Designer: American Signature, Inc (2007 - Present)

Customer centric team player focused on visual design, user interface development, and information

architecture while providing business solutions based in solid analytical comparisons of data gathered

over time from multiple sources.

Develop and design cross browser applications, web sites and email templates utilizing Javascript,

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CSS, HTML and dynamic data to target global as well as local a growing customer base

Utilize Web Services and API’s to develop web sites, landing pages and email promotions for use

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in multiple environments including social networks, mobile devices and desktop applications

Tested and developed processes to deliver new functionalities using agile methodology

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Supervise day-to-day activities for internal and external teams focused on Visual Design, User

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Experience, Information Architecture and Rich Media Development

Oversee all projects through the entire design and development life cycle

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Provide multi-channel strategic guidance and collaborate cross functionally with Brand Marketing,

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Advertising, IT, and Merchandising

Created new customer contact strategy and retention programs utilizing personalized customer

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data, targeted promotions and relevant content

Introduced a mobile Marketing strategy leading to a 40% increase in web traffic and a 10% lift for

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in-store traffic

Managed in-depth SEO/SEM campaigns and strategies to increase: search engine rankings, on

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site conversions as well ROI and increase market share at the local level

Utilized Adobe Omniture and Google Analytics to identify business opportunities and provide data

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modeling for various customer segments

Web Designer: M/I Homes (2005 - 2007)

Designed and implemented new corporate website for M/I Homes.com. As well as building and

maintaining new user-friendly features and additions to the website and email strategy.

Sent promotional email to current customers and leads

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Maintained customer database and developed new lead strategy across all channels

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Designed email and web templates with cross browser functionality.

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Used segmentation and customer attributes to increase market share and brand awareness

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Managed projects through the development life-cycle, while meeting deadlines and goals

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Flash/Web Developer: Fugent, Inc (2004 - 2005)

Maintained and developed email templates for clients using our services, as well as designed multiple

interactive presentations for use on the web as well as desktop applications. My duties also included

designing websites to generate traffic and advertisement revenue.

Developed various data rich applications using Flash, Flex, PHP, and MySQL

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Maintained and cultivated lead generation using proven online strategies and tools

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Utilized data and measurement systems to test and target online business tools

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Managed partner relationships to meet common business goals

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SKILLS / SOFTWARE:

Javascript, jQuery & Dojo

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AJAX

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HTML 4 and 5

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CSS 2 and 3

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PHP

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JAVA

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JSP

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.NET

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XML

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Web Services

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Google Analytics

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Websphere

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SQL and MySQL

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Adobe Scene7

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Adobe Photoshop

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EDUCATION:

Columbus Collage of Art & Design (2000 – 2004)

Major: Interactive Media Studies

Exact Target API Certified

REFERENCES: Available upon request.

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