Sales Marketing
Resume:
James Aberle
Frisco, TX *****
C: 480-***-****
*****.*******@*****.*** www.linkedin.com/in/jaberle
Area of Expertise:
Marketing: Analysis, Collateral, Campaign Development and Strategy,
Tradeshows
Business Development: Lead Generation, Sales and Competitive Analysis,
Forecasting, Budgeting
Customer Financing: Funding for equipment sales and service
Professional Experience
Road Machinery LLC February 2010 -
Sept. 2013
Marketing Manager/Customer Financing
Responsibilities:
. Responsible for analyzing business practices and creating programs
that will increase lead generation.
. Track marketing and sales metrics.
. Expand brand by creating marketing collateral and direct mail
campaigns.
. In charge of managing and updating the company website.
Accomplishments:
o Acquired financing for customers through lending institutions
and banks, with 94% of submittals approved.
o Developed new corporate brand and standardized all marketing
collateral.
o Adjusted advertising spend, saving 29% and increasing on-line
lead generation by 11%
o Created tradeshow presence taking the company from zero to 4
major tradeshows a year also increasing presence in
Agricultural, Demolition, Forestry and Scrap and Recycling
o Successfully created and implemented internal sales promotions
designed to improve contact information, e-mails, new customer
development and training. These internal programs added a
primary contact for all "A" and "B" rated customers, increased
e-mail addresses from 12% for 92% for "A" accounts and set call
frequency for all accounts.
o Managed website re-launch, increasing Google search position
and functionality. Customers can now order parts online as
well as view monthly specials.
StandardAero Dec. 2005 - April
2009
Business Development/ Marketing Manager
Responsibilities:
. Responsible for developing and executing marketing programs to
increase sales.
. Identify and target new opportunities.
. Create and execute promotional material.
. Generate monthly sales, forecasting and budgeting reports.
Accomplishments:
o Executed Marketing programs targeting buyer behavior, increasing
backlog from $16M to more than $80M.
o Created marketing programs to increase the worldwide market
share of TFE731 MRO from 43% to 56%.
o Managed fuel card program, which cross-sold with the Landmark
division and ended with $545K in fuel sales with $170K in
additional profit.
o One of five members on corporate strategic development team
assembled to determine the future direction of the 5 separate
business units.
o Executive level reporting of each program regarding revenue,
profit, promotions and issues.
Dallas Airmotive
2003 - July 2005
Manager of Marketing Research and Analysis
Responsibilities:
. Researched business opportunities and analyzed trends in the
marketplace.
. Created product line forecasts and reported on sales and
opportunities.
. Managed competitive data and industry intelligence to adjust sales
offerings.
Accomplishments:
o Created PowerPoint presentations used by/for Sr. Management,
including presentations for vendors and business opportunities.
This included the monthly program business review.
o Managed all industry and customer related databases, including
competitor data. Forecasted revenue for the PW300 & PW500
program, helping to submit the winning bid.
o Analyzed engine event data, which led to an increase in capture
rates due to better engine event anticipation.
o Created Excel quoting tools giving salesmen the ability to
create instant quotes to customers.
Bombardier Aerospace 1998 - 2002
Manager of Market Development (2002)
Sr. Marketing Analyst (1998 - 2002)
Responsibilities:
. Acted as a conduit between Marketing and Sales by profiling and
segmenting the marketplace.
. Targeted new opportunities for sales, executing Marketing and Sales
events and gathering market intelligence.
. Analyzed buying patterns of customers and developed target list based on
buyer history.
. Managed marketing team for aircraft static displays, including projects
for NASCAR owners and drivers
. Analyzed and prepared all Marketing and Sales data presented to Senior
Management or submitted to the media.
. Developed presentations used by Sales to present to potential
customers.
. Analyzed sales and lead information to segment the market for new
Marketing strategies.
. Analyzed lead data to determine conversion ratios and Marketing ROI
Accomplishments:
o Developed Regional Marketing Plan for the Eastern U.S. region designed to
increase sales for specific accounts in the EasternRegion.
o Managed Eastern Region marketing pre-launch of Lear 40, helping to secure
orders for 12 aircraft on launch day.
o Developed company and industry forecast models used to determine sales
quotas, production rates and market share
o Created the monthly "Marketing, Sales, Competitive Position Report" to
present all Marketing and Sales and competitive information to Sr.
Management and Bombardier Corporate
o Lead analyst on two Six Sigma projects which, by applying Six Sigma
methodology, increased savings by over 12% on each project
o Developed Sales Tool kits and customer information brochures, including
"Five Easy Steps to Closing Your Share"
EDUCATION/TRAINING
Bachelor of Science: Airway Science Management, University of North
Dakota
Seminar on Marketing for Marketing Professionals, Southern Methodist
University
Six Sigma Analyst II Training, Bombardier Corporation
Crucial Conversations, Road Machinery LLC 2012
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