Sales Management

NEAL W. LARKIN

** ********* *****

Newtown, CT **470

acb47f@r.postjobfree.com

Home: 203-***-**** www.linkedin.com/in/sharkman01

Cell: 203-***-****

PROFILE:

A highly adaptable, results driven marketing professional with a strong

record of success in developing

resources, systems, processes and programs in highly dynamic, deadline

driven environments. Extensive experience in consumer packaged goods

focused on delivering best of class promotion programs, retail

merchandising solutions and sales support tools. Demonstrated expertise

in:

. Building successful teams and partnerships

. Contract development and supplier management

. Field sales communications and support

. Delivery of fully integrated programs (digital/social/mobile/POS)

. New product launch support

. Retail merchandising & POS communication

. Budget management

. Executive management reports - recommendations supported with strong

rationale

PROFESSIONAL EXPERIENCE:

PERNOD RICARD USA Purchase/New York, NY 2003-

2013

World's 2nd largest spirits and wine company

Director Trade Marketing Planning & Logistics (2011-

2013)

Manage the overall sales promotion processes, systems and resources to gain

efficiencies in ways of working and drive cost savings for all program

development and delivery.

. Delivered $1MM+ in agency fee savings through implementation of

streamlined processes and ways of working, optimization of staffing plan

and comprehensive definition of agencies' roles, responsibilities and

scope of work.

. Created and implemented process to effectively budget, produce and manage

field initiated coupon programs to control risk and insure programs are

on-strategy and compliant with brand guidelines.

. Eliminated $130k in annual licensing fees by leading the migration of an

externally hosted digital asset management system to an internal

solution.

. Served as co-lead successfully directing and managing the seamless

transition from a bi-annual to a trimester marketing planning and program

development process.

Director Sales Promotion (2003-2011)

Responsible for the sales promotion function across the portfolio of PRUSA

brands. Worked closely with HQ and Division marketing teams in the

planning, development and delivery of promotion programs and support

materials.

. Successfully managed through two major company acquisitions, aligning

resources, timelines and processes to insure timely program delivery of

significantly expanded portfolio.

. Aggressive management of $30MM budget.

. Led agency of record search and selection for both the spirits and wine

brands portfolios.

. Championed the development and implementation of the PRUSA Digital Asset

Management system including vendor search and recommendation, contract

negotiations, system architecture and user training.

. Led the search, selection and transition to new POS warehouse partner

generating over 20% annual savings.

. Led the development, implementation and on-going enhancements of PRUSA's

custom POS management and reporting system.

CADBURY SCHWEPPES PLC White Plains, NY 1996-2003

Category Lead, Agencies -

Cadbury Schweppes Procurement Business Services (2003)

Responsible for maximizing the value of Cadbury Adams North American agency

spend through the delivery of a global procurement strategy and

implementation of industry best practices.

. Delivered over $4MM in agency fee savings through contract

renegotiations, reviews/re-assignments and agency consolidation.

Sr Director, Creative Services - Snapple Beverage Group (2001-2003)

Improved promotional and packaging spending efficiency and speed to market

via:

. Development and launch of an internet based Digital Asset Management

system for all SBG trademarks and mediums.

. Establishment of internal creative/design capability.

. Establishment of new promotional print production supplier relationships

through Cadbury Schweppes Group strategic procurement initiative.

Director Sales Promotion -Snapple Beverages

(1996-2001)

Integral member of marketing team driving Snapple's turnaround and

reaffirmation as the premium beverage category leader.

. Developed promotion department including hiring of promotion agencies and

marketing services vendors, recruitment and management of promotion

support staff.

. Development and management of $7MM promotion budget.

. Received 1998 "Brammy" Award (Best Promo of the Year) for the Snapple

"Win Nothing Instantly" Program.

OTHER RELEVANT EXPERIENCE

THE GUILD GROUP sales promotion agency

Escalating roles in account services team working on agency's largest

retained clients including Kraft-General Foods, Mott's USA, Ocean Spray and

Reckitt and Coleman.

NIELSEN CLEARING HOUSE (NCH)

Product Manager, Refund Fulfillment Service; Promotion Analyst Coupon

Clearinghouse

GENERAL FOODS CORPORATION

MBA Intern, Maxwell House Consumer Promotions

EDUCATION

Master of Business Administration

NORTHEASTERN UNIVERSITY

Bachelor of Business Administration - Marketing

UNIVERSITY OF MASSACHUSETTS

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