Sales Marketing
Resume:
LYNNE D. BRAGGS
acb33u@r.postjobfree.com
Very quietly, (Lynne) has brought legitimacy and credibility to the
Marketing Department, taking it from an area that people hardly thought of
to an area that everyone now considers and engages.
Nomination for Service Excellence Award, DaVita Rx
SUMMARY:
A highly-accomplished Sales & Marketing Management professional with more
than 10 years of progressively responsible experience that includes the
planning and execution of strategic marketing campaigns that deliver and
sustain revenue and profit gains within highly competitive markets.
Strengths include:
. A strong and trusted leader with a high standard of credibility and
ethics who subscribes to a straightforward, hands-on style in getting the
job done.
. Earlier career in engineering facilitates solid analytical acumen,
comfortable working with data to uncover opportunities and influence
marketing decisions.
. Dedicated team player that places the company interests ahead of personal
agendas; Demonstrated passion for the company and its products
EXPERIENCE:
DAVITA RX, Dallas, TX
2008 - Present
DaVita RX, the largest Renal Pharmacy in the US, delivers prescription
drugs to patients receiving care in DaVita dialysis clinics. DaVita is a
Fortune 500 company and has been honored as one of the 2011 Fortune
World's Most Admired Companies.
Regional Sales Manager, West
Responsible for being a lead management representative in operations to
help drive the growth of DaVita Rx.
. Full accountability of a regional sales team consisting of 6 remote sales
representatives.
. Analyze data to determine opportunities to optimize medication
utilization for revenue/profit maximization including patient segment
opportunities.
. Develop and manage relationships with divisional vice presidents and
directors as well as, clinicians and physicians.
. Work with cross-functional teammates to build the right service and
fulfillment model.
. Partner with Marketing to design educational tools and presentation for a
variety of audiences.
Marketing Manager
Develop, formulate and propose comprehensive marketing strategies based on
overall business strategy, including aspects of brand, image and
reputation.
. Established formerly absent infrastructure and process between sales and
marketing.
. Partner with cross-functional leadership teams and operating units to
provide proactive marketing oversight, expertise and consultation for
overall business operations.
. Implement process improvements, including workflow, resource management,
and tools to improve project management efficiency.
. Lead and align all forms of digital marketing strategy to increase
visibility and build engagement with target audiences. Created company's
first on line customer portal.
. Work collaboratively with Product Management on new product evaluation
and rollouts.
. Responsible for the review and approval of all collateral, ensuring all
materials adhere to brand standards.
. Manage staff and external agencies / resources to achieve all business
and marketing objectives.
. Member of management council created by CEO focused on the development
of corporate culture.
LYNNE D. BRAGGS acb33u@r.postjobfree.com
Page 2 of 2
CARLSON MARKETING, Atlanta, GA
2006 - 2008
Carlson Marketing is a global marketing services agency with a legacy of
innovative ideas and rock-solid execution.
Project Coordinator
Collaborated with sales team on program materials for clients such as Coke,
Michelin, and The Home Depot.
. Maintained information tracking for loyalty and employee rewards
performance criteria and measured performance progress with help of intra-
corporate teams.
. Led event planning, managed daily office operations, including
administrative resource planning.
MARKETING AND PRODUCTION MANAGEMENT, Los Angeles, CA & Atlanta, GA
1999 - 2006
Provided services for independent, major film and television studios, such
as Sony, Warner, and ESPN.
Marketing Consultant / Production Coordinator, Contractor
. Charged with hiring staff and assisting with budget preparation.
. Performed evaluation of production activities to identify ways to improve
processes and maintain costs within budget parameters.
. Created proposals and communications plans for promotional events.
. Tenaciously negotiated contracts with outside vendors to create win-win
situations.
ARTISAN ENTERTAINMENT, Santa Monica, CA
1998 - 1999
A home entertainment company that develops, produces, acquires, markets
and distributes motion pictures.
Marketing Manager
Developed and executed comprehensive marketing and publicity plans for
video releases.
. Prepared, executed and implemented marketing plan for home video / DVD
release of Artisan Entertainment's most successful movie, The Blair Witch
Project, resulting in 2,000,000 in unit sales.
. Managed P&Ls for all assigned video releases and assisted Sales Team with
planning and forecasting.
. Developed framework for home entertainment website, and performed
oversight of website administrator.
. Created successful marketing strategies for company acquisitions.
. Collaborated with promotion and public relations agencies in developing
strategic alliances.
NEW LINE CINEMA, Los Angeles, CA
1996 - 1998
New Line Cinema was an independent film studio that merged with larger
sister studio Warner Bros. in 2008.
Operations Manager
Analyzed and projected production costs for releases as required for budget
preparation / completion to support the preparation of P&Ls for marketing
budgets.
. Audited, analyzed and streamlined fulfillment order process that resulted
in $20K in annual cost savings.
. Identified budget code discrepancies that eliminated and prevented future
double billing, netting cost savings of more than $50K and leading to
overhaul of vendor contractual relationships.
. Researched and evaluated new product concepts and product / packaging
development that focused on branded approach to generate new sales for
existing product.
EDUCATION:
MBA, Marketing, University of Texas at Austin, Austin, TX
BS, Chemical Engineering, Howard University, Washington, D.C.
PROFESSIONAL CERTIFICATIONS & AFFILIATIONS:
. Integrated Online Strategies Certification, University of San Francisco
. Women in Film and Television, Atlanta GA, VP of Communication, Board
Member
COMPUTER SKILLS:
. Proficient in PowerPoint, Word, and Excel
COMMUNITY SERVICE:
. Mentor, Big Brothers and Big Sisters, North Texas
HONORS AND AWARDS:
. DaVita Rx Core Value Award for Team, DaVita Rx Bedrock Award, and
Regional Sales Award for Marketing
Contact this candidate