Sales Executive
Resume:
SANGRAM KESARI SENAPATY
+91-934******* ***************@*****.***
PLOT NO.:82, BUDDHESWARI COLONY, ICE FACTORY LANE, BHUBANESWAR, ODISHA. PIN: 751006. An accomplished professional with a dynamic career in New Business Development, Key Account Management, Channel Business and Marketing for various products of diversified industries; Acknowledged for strengthening companies to lead in highly competitive markets and delivering innovative sales & marketing strategies with SKILL &WILL Sales & Business Development Marketing & Branding Channel Management Team Management Key Account Management Competitive Analysis
Negotiation Trade Marketing Profitability Business Growth & Excellence
Enterprise Sales
Academic Details
MBA Program in Marketing
& HR from Sanjay Memorial
Institute of Technology &
Management in 2007
B.Com. (Honors) from
Khallikote Autonomous
College under Berhampur
University in 2005
+2 Commerce (CHSE
Council of Higher Secondary
Education Orissa) from
Binayak Acharya College,
Berhampur under
Berhampur University in 2002
10th class (HSC or High
School Certificate)
from City High School under
Board of Secondary Education,
Orissa in 2000
Profile Summary
Strategic Business Leader offering over 12+ years of experience in all aspects of Sales & Business Development, Marketing, Branding, Product Positioning, Distribution and Channel Management, ROI, and Client Relationship Management Enterprise sales Rich experience in overcoming complex business challenges and making high-stakes decisions using experience-backed judgment, strong work ethic & irreproachable integrity Highly effective in driving new business in assigned territories across Industries like FMCG, Consumer Durables.
Expertise in conducting opportunity analysis, market analysis, trend analysis & so on to obtain market intelligence reports and spearheading business activities regarding product positioning & launches to face counter-competition Effective in leading business planning & performance management of channel partners including development & execution of jointsales plans, local area marketing, staff coaching, recruitment & hosting constructive meetings
Experience in developing corporate strategies for achievement of top & bottom-line targets; driving ROI and exploring marketing avenues to build consumer preference & drive volumes for supporting future organizational growth Experienced in providing excellent product consultancy services, performing product demonstrations for both prospective clients and existing clients as needed, and reviewing product performance against client requirements so as to provide optimal products Driven, motivated, highly energized, and recognized for the ability to translate cor porate vision and mission into strategies that exceed financial and organizational targets and contribute to better profitability, costcontrols, process optimization, customer acquisition, satisfaction& retention through excellent service delivery Excellentcommunication, interpersonal, negotiation andleadership skills with thecapability to work in multi-cultural & highly competitive business environment Career Timeline
2007-2010 2010-2012 2013-2015 201*-****-**** -2021 2021-ONWORS Core Competencies
Organizational
Experience:
Strategic Business Planning Sales & Business Development Marketing & Branding Management Market Research & Analysis Channel/Distribution Management Key Account Management Product Enhancement& Management Product Pricing/Placement &Promotions Team Building& Leadership Business Process Excellence CURRENTLY I AM WORKING WITH KIRLOSKAR OIL ENGINES LTD. Period: NOVEMBER 2021 TO CONTINUE
Roles: Area Sales Manager – B2C, B2B, General Trade, Enterprise Business Area handled: Odisha.
o Lead the team of 6 Area Sales Officers.
o Leading the team of both KOEL and VARUNA brand.
o Prospecting and acquiring potential new clients through unique value propositions & Retention through excellent service delivery. o Identify the client’s pain areas, and solve the issues of the stake holders/ channel partners discuss with stake holders of organization and develop the suitable/unique product/service to counter-competition. o Drive the sales team generates adequate business and meet quarterly, yearly and monthly sales plan and moreover the AOP. Set the KRA, Coach the sales force and work with them in the field.
o Identify the potential routes of the territory
o Appoint and map new distributors
o Work with field force, to get the new distributors and demonstrate the sales cycle stating from prospecting to closing the sales. Key Achievement: increased the sale from 60lac per month to 2cr per month within a span of 2.5years.
UNITED PRESSURE COOKERS (UNITED METALIKS PVT. LTD.) Period: September ’2019 TO 2021
Roles: Regional Sales Manager – Channel Sales, General Trade, Enterprise Business Area handled: Odisha, Andhra Pradesh
o Lead the team of 3 Area Managers, 4 Senior Sales Executives o Prospecting and acquiring potential new clientsthrough unique value propositions & Retentionthrough excellentservice delivery. o Identify the client’s pain areas, discuss with stake holders of organization and develop the suitable/unique product/service to counter-competition. o Drive the sales team generates adequate business and meet quarterly, yearly and monthly sales plan. Set the KRA, Coach the sales force and work with them in the field.
o Identify the potential routes of the territory
o Experience in developing corporate strategies for achievement of top & bottom- line targets; driving ROI and exploring marketing avenues to build consumer preference & drive volumes for supporting future organizational growth. o Appoint and map new distributors
o Work with field force, to get the new distributors and demonstrate the sales cycle stating from prospecting to closing the sales. KITCHEN APPLIANCES – Kitchen Small Appliances Division Period: December’ 2015 to September’ 2019
Roles: State Head – Channel Sales, General Trade, Modern Trade, Enterprise Business Area handled: Odisha
o Lead the team of 4 sales executives
o Handle Distributors, sales executives and retailers o Identify the potential routes of the territory and agreeing sales, prices, contracts o and payments with the new retailers.
o Promoting new products and special deals in the marketplace. o Check the stocks at Distributor and retailer level and make the liquidationprogramme. o Implement the suitable marketing programme which increases the brandvisibility o Appoint new distributors, map the new dealers, and help them to get the ROI o Work with field force, dealers to get the new retailers and customers anddemonstrate the sales cycle stating from prospecting to closing the sales. CROMPTON GREAVES LTD. - Lighting, Fans, Appliances Division Period: January’ 2013 to November’2015
Roles: Rural Development Officer (Business Development) Area handled: Major Districts of Odisha
Lead the team of 4 sales executives
Handle Distributors, sales executives and retailers Expansion of the market/territories by appointing new performed channel partners
Organize liquidation programs from the distributors to the secondary market, conduct the dealer meets & so on.
Key Achievement: increased the sale 30% due to Rural area businessDevelopment. SAMSUNG INDIA ELECTRONICS LTD.- Mobile & Handset Division Period: April’ 2010 to November’2012
Roles: RSO (Remote Sales Officer)
Area handled: Major Districts of Odisha
o Lead the team of 4 FOS
o Handle Distributors, sales executives and retailers o Organize liquidation programs from the distributors to the secondary market o Implement the suitable marketing starategies for the brand visibilities o Increasing the WOD (Width of Distribution)and DOD (Depth of Distribution) inthe market
o Recording orders and send it to the sales department and the feedback to thesales trends.
o Work with FOS, distributors to get new retailers. Key Achievement: Increased the width of distribution, depth of distribution, range selling. As a result the sale has increased up to 200% with ASP of 1800 INR to 3500 INR. and dominated to NOKIA and MICROMAX in south Odisha market. PIDILITE INDUSTRIES LTD.- FEVICOL Division
Period: March’ 2008 to January ’2010
Roles: Territory Sales Incharge
Area handled: Major Districts of Odisha
o Handle Distributors, retailers
o Identify the potential routes of the territory
o Promoting new products, range selling in SKU wise o Appointing new distributors map the new dealers, and help them to get the ROI o Organize liquidation programs from the distributors to the secondary market o Implement the suitable marketing starategies for the brand visibilities o Recording orders and send it to the sales department and the feedback to the sales trends.
Key Achievement: Started the era of range and SKU selling. Software skills:
Windows, Ms-Office., C programming, SEO (Search Engine Optimization). Project Trainings Attended
Company Name: CEAT Tyres Limited.
Project Name: Brand Perception of CEAT Tyres.
Location: Hyderabad
Period: May 2006 to July2006
Team Size: 5 nos.
Soft Skill Set
Personal Details
Date of Birth:
ND
2 July 1985
Languages Known: English, Hindi, Oriya & Telugu.
Address: Plot No.: 82, Buddheswari Colony, Ice Factory Lane, Bhubaneswar, Pin: 751006.
Permanent Address: Sastri Nagar Near Ranguni Bandha Street, Berhampur, Ganjam, Odisha, Pin: 760002.
Date:
Place: Orissa Sangram Kesari Senapaty.
Awards & Recognition
KUTCHINA
Long standing
performance award for
FY 2015 & 2019
SAMSUNG
Star performance
award for FY 2011
PIDILITE
No.1 TSI of India in
2009
KIRLOSKAR OIL ENGINES LTD.
HIGHEST SALES GROWTH
IN 2022-23, 2023-24 AND 2024-25.
HIGHEST CATEGORY WISE
SALES GROWT AWARD
2022-23 & 2023-24
Team
Leader
Change
Agent
Analyzer
Effective
Planner
Logical
Thinker
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