Sales Project Manager

GENE VOLFE

*** ******** ***. # ** ( Sunnyvale, CA 94086

Cell Phone: 408-***-****

LinkedIn: www.linkedin.com/pub/gene-volfe/3/766/58b

Email: acb0ph@r.postjobfree.com

SUMMARY

A results driven, highly motivated team player with a proven track record

of success and over 16 years of hands on marketing experience. Major

strengths in marketing project management, lead generation, marketing

campaign development, marketing research, and event management.

Innovative, detail oriented professional with excellent interpersonal and

organizational skills.

EDUCATION

Santa Clara University, Santa Clara, CA

1992-1996

BACHELOR OF SCIENCE - MARKETING

PROFESSIONAL MARKETING EXPERIENCE

Benchmark Electronics, San Jose, CA 2013

MARKETING PROJECT MANAGER (3 MONTH ASSIGNMENT)

. Interfaced with cross functional teams and third party developer to

design, integrate, and rollout new corporate website

. Implemented demand creation and lead generation marketing programs in

developing qualified sales leads for business development team and

increasing market awareness

. Authored an entirely new and dynamic corporate sales presentation for

the business development team and created collateral including

brochures, product briefs, posters, etc.

. Provided ongoing sales intelligence/support including customer

presentations, account profiles, and key contacts

. Produced weekly sales activity and forecast reports/analysis for

senior management

. Coordinated company events and directed the annual open house

reception gala

. Analyzed the competitive EMS environment and future trends and made

recommendations based on findings. Coordinate market share analysis

. Attended local tradeshows and events to generate warm leads and

establish key relationships with OEMs

SMTC Corporation, San Jose, CA

2012-2013

MARKETING AND LEAD GENERATION SPECIALIST

. Implemented global demand creation and lead generation activities in

developing qualified sales leads and creating brand awareness

activities. Launched and managed the online Visitor-Track lead

program

. Measured and analyzed impact of programs on sales cycles using

Salesforce.com to produce weekly reports and monthly dashboards to

demonstrate campaign progress and region success. Served as

Salesforce admin.

. Interfaced with potential customers to determine

manufacturing/technical requirements, project scope, and timing

. Managed corporate tradeshows and company events, and directed annual

open house reception/gala event

. Developed and implemented quarterly direct mail and monthly email

marketing campaigns

. Responsible for the development and writing of copy/web-pages for

ongoing website development

. Attended local tradeshows and events to generate warm leads and

establish key relationships with OEMs

. Created company collateral including brochures, videos, posters,

promotional items, etc.

. Produced ongoing sales intelligence tools including customer

presentations, account profiles, case studies, and provided key

contacts

. Coordinated weekly company-wide marketing newsletter and business

meeting calendar

Anchor Free Inc., Mountain View, CA

2006-2012

MARKETING PROGRAMS MANAGER

. Created and implemented strategic marketing programs/campaigns to

effectively acquire new customers and grow advertising client base

. Responsible for corporate website messaging and copy while ensuring

product positioning is effectively communicated and reaches the

appropriate target audience

. Met with perspective advertising clientele to communicate services

offering and secure new business contracts

. Conducted research and analysis on the VPN market to identify

prospective users and grow market share

. Directed surveys and market analysis to identify user preferences and

trends, enhance the service offering, and increase demand and

awareness

. Managed Salesforce.com company database and collected information and

data to produce consolidated monthly campaign metrics including

reports on new corporate registrants, outbound sales efforts, and lead

generation results

. Directed customer satisfaction programs and worked with clients to

define preferences and troubleshoot problems

. Coordinated corporate tradeshows and events program

Integration Associates, Mountain View, CA

2002-2006

MARKETING OPERATIONS MANAGER

. Managed the design and rollout of new company website. Worked with

third party developers to define, trouble shoot, and deliver the end

product.

. Managed Salesforce.com customer and lead database. Created direct

mail program.

. Managed external agencies to create marketing collateral including

product briefs, brochures, trade show materials, product selector

guides, and packaging materials.

. Analyzed the competitive environment and future trends and made

recommendations based on findings. Coordinated market share analysis.

. Created and executed company tradeshow and event program

. Coordinated advertising campaigns and worked with external creative

agencies to assemble artwork and messaging.

Cypress Semiconductor, San Jose, CA 2000-

2002

MARKETING & TRADE SHOWS COORDINATOR

. Successfully evaluated and recommended participation in top hi-tech

trade shows. Conducted ongoing analysis of trade show program

effectiveness and lead quality.

. Effectively organized and executed annual trade show event schedule

with a $1 Million budget

. Developed internal guidelines for trade show processes and wrote

trade show spec

. Designed studies/questionnaires and contracted external market

research vendors for focus groups and phone surveys. Responsible

for project management, data analysis, report generation and

presentation of study results.

. Directed and guided the marketing department in identifying and

completing the appropriate research based on corporate business

objectives

. Created and implemented a lead follow-up system for sales and

marketing organization

FedEx West, San Jose, CA 1999-

2000

MARKETING RESEARCH ANALYST

. Coordinated marketing research studies in support of Sales & Marketing

activities, including new product introduction / market development,

pricing, and forecasting.

. Analyzed the competitive environment and future trends and made

recommendations based on findings. Coordinated market share analysis.

. Managed customer base data analysis, primary and secondary research

project designs, and analysis of marketing communications programs.

Selected outside marketing research firms and closely directed all

activities.

. Managed on-going customer satisfaction projects and studies. Created

and implemented a company wide customer satisfaction program based on

findings.

. Organized lead generation programs for various Fed Ex service centers

and sales teams, which increased sales by 10%.

. Produced monthly sales reports with financial highlights and customer

activity.

Computer Skills

MS Office, Salesforce, Oracle, iMarket, Visitor-Track

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