Health Care

Delyth Marsh

RÉSUMÉ

CONTACT INFORMATION

Telephone 450-***-****

Address **** ********, *****-******, ** J7T 2E4

Email *.*****@*********.**

SKILLS AND QUALIFICATIONS

An experienced marketing communications professional with demonstrated cross-functional

planning and implementation of integrated strategic communications programs:

o Stakeholder mapping research to identify and recommend key strategic partners that

represent:

Patients/caregivers

Health care providers

o Patient education programs and liaison with third-party partners for example:

Diabète Québec

Alzheimer’s Society

Epilepsy Canada

See full list of third-party partnered initiatives appended

o Canada-wide PR/GR initiatives in English and French to encourage access to

treatment, for example:

Merck/Gardasil – Canada’s first vaccine to prevent HPV

Pfizer/Aricept – Canada’s first medication to treat Alzheimer’s disease

Solid background in health care communications, including:

o Cardiovascular and metabolic diseases (diabetes, dyslipidemia, hypertension,

stroke)

o CNS disorders (Alzheimer’s disease, depression, schizophrenia, bipolar)

o Vaccines (HPV, rotavirus, shingles, flu, meningitis)

o Women’s health (osteoporosis, birth control, breast cancer)

Professional communication skills in English and French

Computer skills include:

o MS Word, MS Excel, MS PowerPoint and MS Outlook

o Social media: Facebook, Twitter, LinkedIn, You Tube

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PAST CLIENTS

Abbot Lundbeck

AstraZeneca Merck

Bayer Novartis

Canada’s Research-Based Novo Nordisk

Pharmaceutical Companies (Rx & D) Pfizer

GlaxoSmithKline Sanofi

Eli Lilly Shire

PREVIOUS EMPLOYMENT

Public Relations and Management:

H&K Strategies/Montréal (2011 - 2012) - Vice President, Health Care

NATIONAL Public Relations /Montréal (2000 - 2011) Vice President, Health Care

Cossette Marketing Communications (1998 – 2000) Senior Consultant

PREVIOUS VOLUNTEER WORK

Alzheimer’s Foundation for Caregiving in Canada

Board of Directors (2008 - 2010)

Alzheimer Society

Marketing Advisory Group (2002 – 2004)

Fédération Québécoise des Sociétés Alzheimer

Board of Directors (1999 - 2000)

EDUCATION

Médecins francophones du Canada – 2013 Symposium francophone de médecine

Pharmaceutical Advertising Advisory Board (PAAB) – 2011 Workshop: Apply the Code

like a PAAB Reviewer

Canadian Patient Safety Institute – 2009 Conference attendance accreditation at the

National Forum on Patient Safety and Quality

McGill University – one year completed in two-year program for certificate in marketing

Concordia University – three years completed in BA degree

REFERENCES AVAILABLE (and happily supplied on request)

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EXAMPLES OF THIRD-PARTY PARTNERED PROGRAMS

Active Living Coalition for Older Adults (ALCOA): Diabetes Project, insight into

Canadians Living with Type 2 Diabetes survey, awareness and education

campaign

Alzheimer Society: Coffee Break, a yearly fund raising initiative for Alzheimer

research in Canada)

Arthritis Society: Joints in Motion, a yearly fundraising initiative to raise funds for

arthritis research in Canada

Centre for ADHD Awareness Canada (CADDAC): College and University ADHD,

an awareness and education campaign

Canadian Association for Adolescent Health:– Sexual Knowledge, Behaviours

and Attitudes of Canadian Teens, survey awareness and education campaign

Canadian Diabetes Association and Diabète Québec: Insight into Canadians

Living with Type 2 Diabetes survey, an awareness and education campaign

Canadian Mental Health Association: National Depression Screening Day an

awareness and education campaign

Canadian Pain Society: Pain Awareness Week, an awareness and education

campaign

Canadian Stroke Network: Stroke, an awareness and education campaign

Diabète Québec: Changing Diabetes Village, an educational partnered event

initiative on behalf of Novo Nordisk, took a very creative approach in bringing

about change to the lives of people at risk for type II diabetes incorporating a

magician, a well-known Montreal chef and Ginette Reno. This results-oriented

campaign was a 2009 Gold Sabre Award finalist recognizing excellence in

communications.

Dietitians of Canada: Nutrition Awareness Month, an awareness and education

campaign; CHE session on health benefits of a probiotic yogurt

Epilepsy Canada: the Lundbeck Epilepsy Scholarship recognized and

encouraged young adults to continue their education

Fondation des maladies du cœur: Aspiring for long-term health: avoid the

heartache bus tour, an awareness and education campaign; winner of the 2009

International Association of Business Communicators Silver Leaf Award of Merit

Osteoporosis Canada: Bone mineral density screening awareness and education

campaign

Society of Obstetricians and Gynaecologists of Canada: HPV awareness and

education campaign

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