Management Marketing

A rnab Boral

+91-829******* acau4u@r.postjobfree.com

Profile:

A successful & awarded marketing & training personnel with 11 years in marketing, concentrating on the complete

gamut of functions within event/ conference management, from selling, buying and management of sponsorships, to

Media/ Public Relations & coverage, Analyst Relations and coverages & portrayal, and of course online marketing,

including own website ranking, promotion, free & paid promotions elsewhere too, rewriting company information/

introduction to ensure high viewership, visitor tracking, cold or warm lead generation, warm lead management &

follow up & nurturing (from all of the above marketing efforts), etc.

Event/ conference management: Have successfully delivered excellence in all perspectives of all kind of events, I

bring in the experience from different organizations, in public & private event (including product/ service launches,

private parties, public star studded shows and parties New Year, Valentines or conceptual pub or private shows), &

management as well as conference production & management, from all sides: conception, production, successful &

flawless end to end execution and management of the event, including the venue, set ups, light & sound, visitor or star

management, feedback collection of events, follow up of marketing led events, etc, including lead tracking &

management.

Sponsorships: Having been with marketing in Infosys, I was responsible to decide if & why the organization should

sponsor a conference & ensure maximum visibility of the organization at the event, targeting best level of lead

generation from the same.

In Global Strategy Exchange, I was responsible for getting new sponsors for conferences showcasing the ways they

would achieve maximum visibility of their organization at the event.

Besides these, while at Infosys, I have also been responsible for ensuring & obtaining maximum mileage for the

marketing investment made on the conference leads, PR and AR coverages, branding as well as enough incidental &

print coverage.

On the PR and AR fronts, while at Infosys, I was also responsible to figure the PR & AR houses covering the event

and what kind of coverage by them would give us what level of mileage & ensuring, we get the best out of them.

While at GSE, I was responsoble for Analyst interactions, not just while building the conference on a particular topic

for an industry but also get them to be involved in the conference in multiple ways, including, speaking, panel hosting

and sponsor interactions, as the case may be. At Infosys, my responsibilty also responsible in getting interview

coverages for leadership from Infosys or Infosys clientele with the Analysts or PR firms, to be best portrayed in event

coverages in later news or analyst publications.

Media coverages have been a key part of all of the conferences in both pre & post conference phases, targeting next

season conference mileage out of the turn out from the same. In public events, in earlier phases of my career, it

involved mostly, getting the best ad & promo designed & handled prior to the event to get not just a great registrations

& attendence of the event, but also, ensure the same led to word of mouth promotion, post the event for future events.

Later, in Infosys or at GSE, it involved, pre conference promotions via different media; viz: print, online, etc, to

ensure maximum visibility of Infosys sponsorship of the event and in the later phases in GSE, to ensure maximum

visibility of the event, ultimately trying to achieve maximum possible attendence at the event.

Online marketing in all the above roles involved working with the SEO experts to achieve the best visibility on the

internet to the right prospects. It also involed working with the creatives, exchanging ideas to create the best banners

& advert inserts for different paid or unpaid site promotions. It also invoved working with the SEO experts to rank the

website higher in searches & tracking the website visits & information downloads for best suitable personalized

follow ups (as required), based on the kind of information downloaded or the kind of pages visited by online visit

analysis.

Lead generation was defintely the final key in the whole above mentioned work areas, besides the generic targeted list

building for lead generation. I was responsible to build target market lists of prospect clients with the RPC names &

contact information & trying to build up non pushy relationships with them via phone, email, etc, to check for

opportunities of procuring business out of them/ their organizaions in the short or long run. Besides, I was also

responsible to follow up on all leads generated from the events/ conferences, and try to create reference lists also, for

future business or attendences at further events. I was handling the leads generated from conferences & events as

warm future prospects. Besides all of this, based on the website visit analysis, I was responsible to verify if the visitor

was a prospect & follow up for future business, if so deemed.

So, in a word, marketing & event management, in any form, is a skill, I have achieved over my long term association

with these two fields an I apply the same to my organization, that wants to utilize my expertize in the marketing space.

Key Personal Qualities, that helps in achieving the best results:

Enthusiastic & experienced, marketing professional, with experience in sales support, events & corporate

conference management.

Effective, Understanding, & Positive Team Player, with loads of energy to keep the environment lively but work

friendly.

Effective communicator (Listener, Speaker & Presenter) keen to exchange knowledge, with the understanding that

unlearning is also a part of learning

Detail oriented marketing planner, with a very keen eye to detail.

Self motivated & Productive worker & manager, who ensures delivery before pressure builds

An astute, results oriented professional with proven success of over 11 years in Sales & Marketing, Business

Development, Client Relationship Management and Operations Management in Consultancy and BPO sector.

Adept at Providing management consultancy services to clients by preparation of Business Plans and

restructuring as well as preparing Annual Budgets, MIS Reporting & monitoring systems at regular intervals.

Proven expertise in monitoring business operations with accountability of Sales targets/ market share targets &

identifying new business avenues.

A proactive planner with expertise in strategic planning, market plan execution, account management with skills

in competitor and market analysis and key account management.

An effective business manager with abilities in forging business partnerships in Global markets, leading

cross-cultural teams and establishing beneficial relationships with key players in the industry.

Experience:

Freelance Trainer- Soft Skills and Communication Skills, Corporate Behavior Skills, Sales & Marketing Skills,

Business Communication

Develop Tailored Training Modules based on requirement analysis of groups

Conducting Weekly Sessions on Communication Skills

I work with everyone from students to managers as a freelance Communication Skills Trainer specialized in

Business English. The Business English courses will assist you to enhance not only your presentation,

interviewing, negotiation, marketing and sales skills, but also they will enable you to hone your writing skills and

work across cultures more effectively.

Other training areas I specialize in include:

BPO Training

Social Media Marketing,

Resume Writing,

Soft skills,

Personality Development,

Presentation Skills,

Sales & Marketing Skills

My trainings are interactive, playful & highly trainee-response oriented.

Specialties: Training planning, Communication skills and Cross-cultural management issues.

Founder- 6 Degrees Marketing- An organization targeting marketing, conferences & event management as key

work areas.

Head- Conference Production at Global Strategy Exchange- October 2011 - Present (13 months)

• Business Events: providing valuable and niche focused industry insights to delegates worldwide and

bringing B2B buyers and sellers together at conferences, summits & congresses annually.

• Business Training: training programmes in a variety of formats including Professional Training,

Financial Training, Language Training and Industry Sector Training.

• Corporate Hospitality: providing first class hospitality to Fortune 500 companies at the world’s leading

sports and cultural events.

• Business Information & Market Research: providing in depth analysis through subscription research

products and publications.

Consultant- Mktg- Events & Sales Support at Infosys BPO Ltd- April 2006 - May 2010 (4 years 2 months)

• Conference Sponsorship management

• End to end Conference Handling

• Booth/ Stall handling & shipping management

• Client Speaker & Company Representative Travel Handling

• Handouts/ Other materials handling

• Ensuring smooth flow of the conference

Sr BD exec at iGATE global solutions- April 2005 - March 2006 (1 year)

• Lead Generation, Demand Generation, Competitive analysis of prospects,

• Web-research on target prospects,

• Requirement analysis,

• Background analysis & research on senior executives prior to a sales call as preparation

Sr Exec: Quality at First American Corporation

2004 - 2005 (1 year)

e-relationship officer at 24/7 Customer

2003 - 2004 (1 year)

Sr Exec: Event Management at Squarecircle

2001 - 2003 (2 years)

S kills & Expertise

-> Partner Marketing -> Event Management -> Global Marketing

-> Promotions -> International Marketing -> Services Marketing

-> Conferences -> Brand Awareness -> Research

-> Customer Acquisition -> Event Planning -> Case Studies

-> Channel Marketing -> Marketing Research -> Business Strategy

-> Demand Generation -> Experiential Marketing -> Event Marketing

-> Campaign Management -> Trade Show Management -> Budgeting

-> Brand Development -> Direct Marketing -> Direct Mail

-> Marketing Communications -> Multi-channel Marketing -> Market Planning

-> Org Research -> Sales Support

-> end to end Event/ Conference Mgmt & follow ups

-> Competitive analysis of prospects, Web-research on target prospects Requirement analysis, background

analysis & research on execs. prior to a sales call as preparation

-> Developing & Maintaining Analyst Relations & organizing suitable updates for Analysts

-> Developing & Maintaining Public Relations & organizing suitable updates for Media

-> Handling end to end online marketing

-> Business Events: providing valuable and niche focused industry insights to delegates worldwide and

bringing B2B buyers and sellers together at conferences, summits & congresses annually.

-> Business Training: training programmes in a variety of formats including Professional Training, Financial

Training, Language Training and Industry Sector Training.

-> Corporate Hospitality: providing first class hospitality to Fortune 500 companies at the world’s leading

sports and cultural events.

-> Business Information & Market Research: providing in depth analysis through subscription research

products and publications.

Played a stellar role in marketing a wide range of consultancy services viz

o IT & BPO Consulting Services;

o Data Analytics Services;

o BPO/KPO Solutions (Finance & Accounting BPO, Procurement & Supply Chain BPO, HR BPO

& transaction processing methods)

o Call Center Solutions viz Customer Services, Customer Acquisition, Technical Helpdesk,

Collections and Receivables Management

o IT Solutions (Project Portfolio Management, Program Management, Application outsourcing

Management, BI & DW, ISVs, IMS, and Quality Assurance); Compliance Reporting Services.

for the following industries:

Aerospace & Defense; Airlines; Automotive; Communication Services; Consumer Packaged Goods; Education,

Energy, Healthcare, High-Tech, Hospitality and Leisure, Industrial Manufacturing, Insurance, Life Sciences,

Logistics and Distribution, Media & Entertainment, Publishing, Resources, Retail, Utilities and Financial Services

(including Mortgage, Equities/ Fixed Income/Investment/ Private Banking, Private Wealth Management, Asset

Management Research, etc);

Education

Bangalore University: B.Sc, Computer Science, 1998 - 2001

Jaipuria College (XI & XII)- 1996 - 1998

South Point High School (class VI to class X)- 1991 - 1996

Don Bosco Liluah (class KG to class VI)- 1984 – 1991

Honors and Awards

1. As Sr BD exec at iGATE: Star Performer for the quarter Oct-Dec ' 05

2. Award For Excellence 2009 For outstanding achievement in "Brand Management" December 16, 2009

in Infosys handed over personally by Mr. Narayan Murthy

(name mentioned here:

http://www.infosys.com/investors/reports-filings/annual-report/annual/Documents/AR-2010/Awards-f

or-excellence-2009-10.html)

R eferences: Available on Request

Contact this candidate