Ben W. Pascua

Email: acapn7@r.postjobfree.com

Address: **** ********** ****** *** *****, NV 89183

Phone: 408-***-****

www.linkedin.com/in/benwpascua

[OVERVIEW]

Marketing professional experienced in digital and brand marketing.

Leading cross-functional teams domestically and internationally to bring

some of the biggest franchises in the game industry to new devices and

platforms. Managed internal and external publishing for iOS, Android,

digital readers, tablets, carrier smart phones and web-based

applications.

. Experience working with well established brands, top-tier licenses,

and corporate partners

. Mobile specialist with knowledge spanning multiple devices,

platforms and digital stores

. Flexible and organized, experience managing multiple projects

within tight schedules and budgets

. Console experience - digital and retail packaged products

[EDUCATION]

B.S., Business Administration/Marketing, San Jose State University

[PROFESSIONAL EXPERIENCE]

Sony Computer Entertainment America (Foster City, CA)

Marketing Specialist - Digital Platforms (Contractor)

July 2012 - April 2013

. Develop and execute marketing campaigns for third party

applications on PlayStation Network

. Track and analyze third party applications metrics and optimize

campaigns

. Strategically plan digital advertising roadmap for non-game

applications on PlayStation Network

. Interfacing regularly with internal and external business

development partners to ensure unified goals are met

. Collaborate with PR, CRM, Community, and Web team to ensure

consistent messaging is communicated through all PlayStation

Channels

Disney (Palo Alto, CA)

Mobile Marketing Associate - User Acquisition(Contractor)

June 2012 - July 2012

. Executed Ad Network strategy on top paid apps such as: Temple Run:

Brave, Where's My Water, and Where's My Perry

. Managed all aspects of advertising campaigns for over 30 Ad Network

vendors

. Determine effective mobile advertising strategies through A/B

testing and daily tracking of banner campaigns

. Organized campaign data and produced master reports

Namco Bandai Games America (San Jose, CA)

Marketing Associate - Brand

April 2009 - March 2012

. Developing and executing strategic marketing plans for some of

NAMCO's top selling brands such as PAC-MAN, ACE COMBAT, Ridge

Racer, TEKKEN, Soul Calibur and more

. Experience managing top tier licenses such as Universal Pictures

Despicable Me Galaga, Dig Dug, Dr. Kawashima's Brain Exercise, TNA

impact Wrestling, Flight Control, etc.

. Developed cross-promotional opportunities to capitalize on

franchise activities in multiple segments (DVD, Toys, etc.)

. Acting liaison between developer, licensor, internal production,

creative services and business development teams, ensuring

completion of product and marketing approvals.

. Coordinating co-promotional campaigns such as sweepstakes,

giveaways, corporate sponsorships and trade shows in collaboration

with major U.S. and Canadian mobile carrier partners (AT&T,

Verizon, Sprint, T-Mobile, Boost)

. Strategizing and implementing on-deck and online advertising

campaigns to support digital distributed products

. Optimizing SEO and SEM campaigns to increase site traffic, CTR and

overall brand awareness for products

. Tracking, analyzing and optimizing effectiveness of on-deck

campaigns

. Managing marketing communications across different internal teams

(interactive, media, creative, PR, community) to reflect a

consistent marketing message and brand image

. Crafting marketing copy for print packaging, application/product

descriptions, e-mail newsletters, interactive advertisements,

promotional campaigns, and websites

. Interfacing regularly with external parent company in Japan,

European counterparts, as well as other key developer stakeholders

to ensure a unified global marketing effort

. Demonstrating titles to retailers, media outlets, and consumers at

tradeshows and events

. Collaborating with internal and external creative groups on the

creation of all consumer facing marketing materials including

trailers, packaging, websites, banners, fact sheets, press kits,

etc.

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