“Chechel”

checheljoson.com

acapfe@r.postjobfree.com

mobile:+323*******

Education:

**** ****** ****** ****** ******* London, UK

Fashion Styling Central St. Martins London, UK

Fashion and

Fine Art Central St. Martins London, UK

Language French Alliance Frances Makati, Philippines

2003 Makeup Makeup Designatory Burbank, USA

1996 Journalism New York University New York, USA

1994 BS Mathematics College of the Holy Spirit Manila, Philippines

Work experience:

Makeup artist / Groomer:

COUNTRY: USA

2011 - present Artist of Dew Beauty & Photo Agency

Hair and Makeup for Brooke Shields for TV guesting for the Craig Ferguson show

Lionsgate Catching Fire's behind the scenes for Linda Flowers, Jo Willems

Grooming for Jackson Guthy's print materials for opening act summer US tour

Fashion editorial/PR shoot for Dara Sisterhen

Fashion editorial/PR shoot for Stevie Lynn Jones

Spec shoot for Jolene Purdy

Spec shoot for Michael Adam Hamilton

Spec shoot for Tim Jo

Spec shoot for Jordi Vilasuso

CW TCA event - Actress Jessica Lucas of the television show "Cult"

YOU Magazine for Daily Irish Mail cover Demi Lovato

Groomer for One Direction for their 'Up All Night 2012 Tour' in US (except

for LA&NY), Mexico and Canada.

Groomer, Ben Harper&Charlie Musselwhite CD album &Video;

Groomer, Darren Criss Teen Choice Awards 2012

Twilight premiere red carpet event for actress, Olivia Holt

Lionsgate's Step Up Revolution DVD release interview for Ryan Guzman &

Kathryn McCormick Lionsgate Step Up Revolution online interview for

Ryan Guzman & Kathryn McCormick

Chasing Mavericks press event for Jonny Weston

Lionsgate's Perks of Being a Wallflower DVD release materials for Logan Lerman

Lionsgate's Perks of Being a Wallflower DVD release materials for Stephen

Chbosky

Hunger Games behind the scenes interview for Ve Neil (retouch only),

Debra Zane, Jaqueline Emmerson, Wes Bentley

Danskin print materials for Hilary Duff

Prestige Magazine HK fashion editorials

Advertising shoot for Lucy Hale

Advertising shoot for Michael Trevino

Remix Magazine feature on Xavier Samuel

Charity:

The Beauty Book for brain cancer charity shoot for celebrities: Gerard Butler, Chris

Evans, Hilary Duff, Chris Hemsworth, Ed Westwick, Chase Crawford, Matthew

Rhys, Sebastian Stan, Alex Meraz, Jesse Bradford, Elsa Pataky, Stephen Moyer

COUNTRY: AUSTRALIA

2009 Melbourne:

- Head Creative/Chief Makeup Artist for Project Runway Australia,

Second Season

- International Max Factor Makeup Artist

- Beauty contributor for Project Runway Australia site for each episode's runway

looks

- Max Factor endorser (tv ad for "How to create a Smokey eye" for MaxFactor and

Project Runway)

- Max Factor endorser (tv ad for 'How to create a perfect lip' for Max Factor and

Project Runway)

Sydney:

- Launched new Max Factor products to beauty editors of leading magazines

(Cosmo, Marie Claire, OK!, InStyle, Madison, Glamour, Cleo, Bazaar, Elle)

Activities:

- Australia (all major cities) makeover tour for Max Factor and Project Runway

- featured in OK magazine, The Herald Sun newspaper, Madison magazine

feature, Foxtel Insider, Beauty heaven Beautyblog Australia, TV Week, Post

Script, MX Gloss and Glam, Marie Claire Australia

SPAIN

COUNTRY:

BARCELONA:

- P&G's Global Cosmetics Convention

- Selecting new colors/shades for upcoming season's Max Factor products for

Australia and Philippine markets

MALAYSIA

COUNTRY:

Kuala Lumpur:

- Pantene ad for celebrity endorser, tv materials

- Pantene ad for celebrity endorser, print materials

INDONESIA

COUNTRY:

2008 Bangkok:

- Pantene ad for celebrity endorser, tv materials

- Pantene ad for celebrity endorser, print materials

COUNTRY: GREECE

Athens:

- P&G's Global Cosmetics Convention

- Selecting upcoming season's new Max Factor and Cover Girl products for

the Philippine market

COUNTRY: CHINA

2003 Shanghai:

- Fashion show makeup artist for 'Manila Wear' for The Fashion Design

Council of the Philippines

COUNTRY: PHILIPPINES:

2007-2010 Chief makeup artist for Max Factor Philippines

Creative - MF beauty stories/how to's for launch materials in-store standees

Makeup makeovers in different MF stores

Press events for beauty editors introducing MF products

Training MF beauty consultants

2000-2010 Makeup covers, and beauty stories for:

Marie Claire Philippines

Cosmopolitan Philippines

Good Housekeeping Philippines

FHM Philippines

Mega, Preview, Metro (local titles)

Beauty columnist:

Beauty story/concept for The Philippine Star newspaper column

Beauty story/concept for People Asia magazine

Beauty editorial contributor:

Metro Magazine

Mega Magazine

Preview Magazine

Head makeup artist for:

Fashion shows :

- Gucci Philippines’ launch

- Cartier event

- Fashion Design Council of the Philippines (FDCP) fashion show in

Shanghai, China

- Sunslik (shampoo) fashion show

- Mango store launch

- telecom fashion show events

- store and mall fashion show events

- various local rtw launch show events

Advertising:

- Pantene (tv & print materials)

- Pepsi campaign (print)

- Coke ad (tv)

- telecom ads (tv & print materials)

- fast food ads (tv& print materials)

- CD covers for recording labels for artists

- MTV videos for recording artists

- beauty store campaigns used In store billboards for leading pharmacies (i.e.

Watson’s, pcx)

- rtw billboard campaigns

Movies/TV shows/News:

- Prime time television series for lead actors and actresses

- Image makeovers/makeup test/makeup direction for television news

anchors’ new look

- Lead actors/actress for movies

Red Carpet/Events:

- TV guest appearances for top local actors/actress

- Awards night for actresses

- Charity events for actresses

- Red carpet events for movie premieres

- Product launch for actors/actresses' as endorsers

Endorser/Awards/Judge/Feature

- Max Factor cosmetics tv ad for mascara

- Max Factor cosmetics tv ad for foundation

- Makeup 'guru' tv guest for Philippine's American Idol franchise, Pinoy Idol

- Nominated as best stylist in MTV Philippines 2004 Fashion Awards

- One of People Asia Magazine's 'Women of Style and Substance" awardee

- One of Mega Magazine's "10 Most Beautiful"

- MTV Philippines' judge for "MTV's Model Search"

- One of Preview Magazines, "Manila's most stylish"

- One of Look beauty magazine's 'The fit female'

Other Skills:

- Creative conceptualization for leading fashion retail brands’ campaign materials

(billboards, press release, in-store materials, magazine publications and fashion

shows)

- Art direct for fashion and beauty shoots

- Makeup/fashion/production design and consultant for International cosmetic

brands

- Editing of beauty shoots

- Fashion and Beauty consultant

- Interviews/makeup demonstration for television (MTV Philippines, F show,

afternoon talk shows, etc)

- Hosting fashion shows/events

- Conduct personal, advertising and corporate makeup and grooming

seminars

- Concept/styling/makeup/production design for beauty column

- Beauty editorial contributor

- Styling/makeup for television shows billboards/press release

- Consultant as Styling/makeup direction for television shows

- TV co-host for late night talk show, ‘Oh no its Johnny!’ (1996-1999)

Fashion Stylist

- Styled fashion shows for retail brands Bench, Human, Mango, F&H,

- Styled fashion shows for fashion week

- Assisted in fashion shows for the Fashion Design Council of the Philippines

(FDCP)

- Styled look book for FDCP

- Styled/concept for local retail brands’ billboards and press release materials

- Fashion editorials for Manila’s local and international magazines (franchise)

- Concept for beauty stories for my beauty column and fashion magazines

- Conduct seminars on fashion

- Consultant for L’Oreal Paris for beauty shoots and PR materials

- Character wardrobe for television

- Styled/concept/makeup for television show billboard/press materials

Journalist

2003-2010 - Beauty columnist of The Philippine STAR (the leading broadsheet in the

Philippines)

- Beauty columnist of People Asia magazine

- Beauty contributor to various top local beauty and fashion magazines for celebrity

'get the look' feature

Fashion Shows

2000-2005 - As fashion stylist and makeup artist:

Folded and Hung (FnH) (launch at Vbar)

Mango

Human (fashion mall tour with KC Conception)

For FnH (Fashion Week)

For FnH (Cebu Fashion Week)

2002-2004 - As head creative makeup artist:

Cartier

Buvlgari

Gucci launch

Mango launch

Sunsilk shampoo product launch

Speedo fashion show

Rustan’s Italian brand festival

Bridal shows

Exhibits:

As makeup artist:

2007 Abscbn’s Star Magic’s 2008 Calendar (network's main celebrities)

2005 Mega Magazine’s 10 most beautiful

Epson back to back exhibit of photographers Jun de leon and Xander Angeles

Xander Angeles’ ‘drenched’

2004 X book launch of Photographer Xander Angeles

As fashion stylist

2003

Xerex 100 photo exhibit movie launch with photographer, Xander Angeles

Advertising Projects:

2002-2010

Print -As stylist and makeup artist

McDonald’s billboard/poster langgunisa burger

Fix Salon billboard

Bench body press release (Aubrey Miles)

F&H billboard/in-stores/press release (Raya Manangquil)

Bench campaign billboard/in-stores

Watson’s in-store billboards

Springfield press release

CK press release

Bench Pure Play campaign(Christian Bautista)

Pacific Blue campaign (Judy Ann Santos)

-As stylist, and production design

Dimetapp billboard and poster (Donita Rose and baby)

HSBC red MasterCard

Globe telecom (Maricel Soriano)

-As makeup artist

Bench b-low billboard/in-store campaign

Colgate

Globe in-store billboard

Belo male ads (beauty campaign)

Pepsi billboard (Nicole Hernandez)

Smart (Jasmine Trias)

Flawless billboard (Judy Ann Santos)

Ayala Land

Pacific Internet

Philip morris

Kashieka (Bea Alonzo’s first ad)

Bench (Shaina Magdayo, Kim Chu and Gerald, Richard and Raymond Gutierrez,

Lactum (Claudine Barreto)

Bea Alonzo’s 4G ad

Bea Alonzo's CD release

Bea Alonzo's bench perfume ad

Bea Alonzo's kashieka ad campaign

Bench campaign for actor, Richard Gutierrez

Bench campaign for actor, Diether Ocampo

Pinoy idol cast billboard

Secosana (Shaina Magdayo)

Methation

Television

As fashion stylist and makeup artist

KFC (three female talents doing ramp)

Stress tabs

As fashion stylist

Loviscol (Maricel Soriano)

Globe telecom (Maricel Soriano)

As makeup artist

Pantene ( for Claudine Barreto)

BPI and Folded and Hung

Lactum (Claudine Barreto)

Methation

Angel milk (Judy Ann Santos)

Smart (Jasmine Trias)

Bench (Jasmine Trias)

McDonald’s (male actor)

Enervon (Pia Guanyo)

Palmolive (Iya V)

TM mobile (with Diana Zubiri)

Smart mobile (Ruffa Mae Quinto)

Globe telecom (models)

Globe telecom (actor, Dingdong Dantes)

Pizza Hut (actor, Diether Ocampo)

Liquor ad for actor, Richard Gutierrez

Personal reference:

Randy Ortiz Fashion Designer

President, Fashion Design Council of the Philippines (FDCP)

Contact no. +639**-***-****

Jackie Aquino Fashion shows director

Contact no. +639**-***-****

Joanne Ramirez Editor- In-Chief

The Philippine Star ‘s Allure section, People Asia Magazine

Contact no. 091*-***-****

Patrice Ramos Diaz Fashion Designer

Contact no. +639*********

Melanie Cuevas Editor-in-chief

Look beauty Magazine

Contact no. +639*********

Sara Black Photographer

Contact no. +639*********

Jun de Leon Photographer

Contact no. +639**-***-****

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