Renu Dalessandro

* ******** ******, *********, ** 11803

Phone: 917-***-****, E-Mail: acap4w@r.postjobfree.com[pic]

Director of Marketing/Public Relations/Communications

Highly versatile and creative senior management events professional

showcasing an illustrious career of impressive accomplishments in

delivering high level marketing and communication solutions and leading

corporate marketing events and internal/external communications. Proven

track record to conceptualizing and orchestrating marketing campaigns for

both B2C and B2B and effectively create business development opportunities

increasing revenue and growth. Expertise in spearheading spokesperson,

conceptual, and content development functions with significant exposure in

cultivating effective business relationships across diverse organizations

while fostering collaboration and partnerships. Skilled in leading

communication efforts between marketing and business lines and measuring

ROI.

Areas of Expertise

Events Marketing and Marketing Live Events

Communications Brand Marketing

Marketing Content Development CRM

Partnership and Alliance Development Articulate Oral and Written Communication

Social, Media, and Vendor Relations

Event Logistics Oversight Quick Problem Resolution and Decision

Event Tracking and Performance Making

Measurement Tools Client Relationship Management

Tradeshow Management Multitasking in Fast-paced Environments

Annual Marketing Strategy and Budget Team Leadership, Training, and

Forecasting Development

Graphics and Digital Media Marketing Promotions/Promotional Marketing

Strong Hotel and Hospitality Background Conference Planning

Strong AD & PR Agency Management

Professional Experience

Sterling National BANK, New York City, Dec 2006 - Present

NY.

Sterling National Bank is the principal banking subsidiary of Sterling

Bancorp (NYSE: STL), a New York City-based financial corporation with

assets of $2.7 billion. With over 550 employees, Sterling provides clients

with a full range of depository and cash management services and a broad

portfolio of financing solutions.

First Vice President, Marketing

Providing leadership and direction to marketing employees under direct

supervision and managing internal sales teams, Executive and Senior

Management, Ad and PR agencies, Vendors, High Net-Worth Clients and

Business Unit managers to implement Continuing Education Seminars (CLE and

CPE), sports networking events, high-level corporate functions, networking

and industry-specific events as well as client conferences, executive and

company-wide sales conferences and all business development events and

seminars in dead-line driven environments.

Major Contributions

< Successfully designed and implemented Sterling's A-class corporate events

program to drive profitable growth and increase lead generation with

proven results for over 125 events in 2012.

< Transformed and revamped the ineffective events program to generating

significant results in growth, revenue, and new business development

while increasing awareness and building and maintaining a large referral

base and retaining existing client relationships.

< Holds a unique distinction of achieving career advancements four times in

the course of five years with outstanding accolades.

< Honored as one of 40 "Top Women in Business" (May 2013).

< Achieved certificate of Special Recognition presented by U.S. House of

Representatives (May 2013).

< Citation of honor presented by the Office of the President, Borough of

Queens (May 2013).

< City Council Citation presented by the City of New York (May 2013).

< Received a Certificate of Achievement recognized as an outstanding

citizen presented by the NY State Senate (May 2013).

< Successfully graduated from Sterling's Elite Management Program in 2008.

< Effectively launched, manage and track events through CRM (Client

Relationship Management) software and Mortgage CEO- software platforms.

Monitoring sales and pay-per-clicks through the team, working in

conjunction with ad agency partners to purchase ad space and media

insertions.

< Successfully created and rolled out a new company website.

< Solely accountable for overseeing all marketing

initiatives/campaigns/promotions and events for company-wide business

units including serving as liaison to Residential Mortgage and Payroll

Finance Divisions and Professional Banking Group to develop campaigns and

to form and maintain client relationships.

< Oversee all tradeshow and meeting/conferences, speakers, schedules,

agendas and show management.

< Led creative direction of company annual report including layouts, copy,

editing, and art direction on photo shoots.

< Effectively managing content for internal newsletter/ intranet, company

website and media buys (digital and print) through AD agency partners.

Successfully managed company-wide advertising campaigns.

< Researched, created, and implemented an entire series of continuing

education seminars partnered with Attorneys, CPAs and Realtors to provide

exclusive networking CPE, CLE and Real Estate CE opportunities to

internal sales teams as well as complimentary CE credits to business

prospects and clients as a value addition.

< Previously held positions as a VP, Director of Events and VP Marketing.

Enterprise Ireland, New York, NY Sep 2006 - Dec 2006

Enterprise Ireland is the government organization responsible for the

development and growth of Irish enterprises in world markets.

Event Marketing Project Consultant

Served as a consultant and led the development, coordination, and execution

of strategic marketing plans. Demonstrated hands on experience in utilizing

CRM (Client Relationship Management) software to manage and track client

interaction as well as event tracking.

Major Contributions

< Successfully developed and implemented event strategies to raise

awareness and build partnerships in conjunction with the Irish Trade

Board.

Astoria Financial Corp. Lake Success, NY Jul 2001 - Sep 2006

Astoria Financial is the parent company of Astoria Federal Savings Corp.

Retail Financial Institution with over 1600 employees

Manager of Special Events (Assistant Vice President)

Leader and an astute mentor of 5 marketing professionals, Facilitated

internal and external events from concept to completion. Proactively

created, designed, and managed all trade shows, branch promotions, major

sponsorships and community related events. Supported business product

lines, promoted corporate philanthropic community relations within service

areas, and leveraged publicity and contributions to increase brand

awareness. Assisted in producing quarterly corporate employee newsletter,

managed events, and departmental budget.

Major Contributions

< Successfully positioned Astorias events on the map, increased awareness,

built new business, created new programs and plans to drive in branch

traffic.

< Managed several large advertising campaigns both via TV, Radio, Print and

Digital resulting in increased sales volume and brand awareness and

customer acquisition.

< Contributed to cost control and resource optimization by creating an

online internal newsletter in place of paper copies, thereby eliminating

print costs as well as saving on number of resources required to help

distribute the copies internally.

< Created and produced annual company wide sales rally consisting of over

1500 employees with unique, fun, and fresh ideas to help motivate sales

teams and boost morale.

< Launched Astorias video based customer testimonials as well as video

based presentations featuring Executive and Senior Management in various

skits and scenarios which were presented at the sales rallies.

< Conceived a number of events as well as increased the team size from 1 to

5.

< Honored with an "Extraordinary Award" for outstanding job performance in

2002 and 2005.

< Researched new ideas for ad campaigns, onsite venue inspections, worked

very closely with various graphic artists and external print and

advertising vendors.

< Demonstrated excellent vendor management skills including print vendors,

graphic artists, ad agencies, event spaces, hotels, restaurants,

caterers, decorators, and AV partners.

< Directed, created, edited and managed video production for all video-

based training and incentive programs.

< Conducted live interviews as well directed all photo shoots for corporate

videos.

Educational Qualifications

B.S., Finance

St. Johns University, NY

Professional Affiliations

< Former Co-Chair of MPI (Meetings Professionals International) Events

Committee 2007- 2008

< Member of PLG- Project Leadership Guru

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