Sales Manager
Resume:
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Jill Andrew
St. Louis, MO 63017
E-mail: *********@***.***
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Career Profile
Professional with a Bachelor of Arts in Marketing. Demonstrated
accomplishments in building annual and seasonal marketing and promotional
plans, centering on showcasing elements that best highlighted and responded
to client needs in the retail and business environments. Capability to meet
deadlines through effectively recruiting, training, motivating, and
managing an extended team to meet and exceed sales projections and client
satisfaction expectations. Success attributed to advising and
collaborating on high-level messaging strategies, visioning, and pushing
collective decisions quickly into execution. Well-versed in inventory
management, sales development, training and effective time management
techniques; affording concentration on solving problem
s and working across multiple functions. Proven leadership skills relative
to branding strategies and new product introductions and launches from
inception through all stages of execution. Competent in accurately
analyzing market acceptability/competitive data, and enacting corporate
retetion.
Cosmetology Insructor St.Louis Missouri
Present Position
Responsible for education and training of new cosmetologists. I teach all
aspects of the industry through focussed lesson plans and skill level
assesments. Responsible for the sales numbers to be reached in service as
well as retail.
Account Executive Victory -
Chicago, IL July 2001 to October 2002
Catered to and cultivated high-end accounts based upon strong understanding
of both direct and indirect channel marketing. Placed and marketed
products, provided strong marketing plans with salon decision makers and
offered support in successful implementation. Planned educational calendar
to support client base and stimulate brand loyalty. Monitored inventory
levels to effectively meet product demand. Introduced new products with
innovative marketing techniques and promotional displays.
. Awarded new account because of past stellar sales performance and
demonstrated attention to detail, client relations skills, and dedicated
follow-through.
. Negotiated $ 10,000 initial product order to a new client who previously
refused business to all prior account executives.
. Overcame 9-11 sales decline, experienced throughout the luxury industry,
by initiating marketing incentives based upon the principle: "seeing is
believing, but trying is buying."
Brand Manager Bloomingdales - Michigan Ave. -
Chicago, IL July 2000 to July 2001
Recruited for proven successes in retail merchandising. Supervised 12
direct team members and three indirect team members. Directed and monitored
progress of sales and educational training for staff of seven consultants.
Maintained inventory levels through consistent communication with account
executive. Developed and managed all aspects of total annual and seasonal
marketing and merchandising product plans that included targeting customer
needs, portraying key messages, monitoring overall budget, profit and loss
responsibilities, packaging, promotions (non-merchandising), promotional
displays, product launches, and
in-store experience strategy aligned with corporate business objectives.
. Generated annual sales revenue of $ 1.5 million for department as a
result of effectively directing a high producing team. Centered on
highly collaborative approach, with thorough leadership expected of all
members, and focusing on quality over quantity to meet client needs.
. Improved store-wide sales and clientele base through planning,
directing, and launching in-store events. Coordinated logistical details
acceptable with both store and corporate product representatives. Chose
and reserved prime promotional display locations throughout store
locations.
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Jill Andrew
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Professional Experience Continued
Sales and Merchandising Manager Lane Bryant - Lincolnwood, IL
January 2000 to July 2000
Merchandised store and floor changes. Met and exceeded daily sales goals,
supervised team of 18 direct team members. Trained new staff on sales
techniques that focused on listening to identify and respond to client
needs. Tracked store numbers and maintained inventory level appropriate to
client demand. Maintained current visual merchandising for each season.
Involved with forecasting of season.
. Launched a plus-sized lingerie line which exceeded expectations.
Targeted "real women," requiring careful selection of models. Advised
home office on model selection and insisted that success depended
heavily on portraying the most effective marketing image and appeal to
client interests.
Sales and Marketing Manager Victoria's Secret - St. Louis, MO
February 1999 to January 2000
Promoted from fragrance department to bolster lingerie revenues. Supervised
16 direct team members. Increased sales success by training new employees
to effectively uncover and respond to client needs. Controlled inventory to
meet product demands and move clearance items. Merchandised store and
planned and directed promotions. Marketed new arriving items, effectively
generating client interest as evidenced by sales revenues.
. Achieved number one revenue placement for a new product kick-off due to
superior marketing.
Senior Consultant Matrix Essentials /State Beauty Supply - Solon, OH
February 1989 to February 1999
Maintained a three state territory for multi-million global beauty and hair
care manufacturer, concentrating on professional salons. Was promoted from
an Educational Consultant position, directly supervised 45 team members and
three indirect team members. Provided training for distributor sales
consultants and Matrix personnel encompassing techniques, product launch
strategies, and support information. Marketed all new products to
distributors and advisors.
. Ensured new products appealed to client needs by creating focus groups
and gaining feedback to successfully target marketing messages for
product launches. Enabled B salon level clients to progress to A salon
level clients.
. Increased product revenues by developing strategies at the trade and
consumer levels; achieved largely through scheduling, execution of shows
and events, and networking.
. Played instrumental role in choosing the very first Biolage model.
Contributed to superb marketing campaign, established team partnerships
with creative services and managed execution of plans that ensured
creative message / execution was on brand and targeted appeal.
. Involved in chemical development process of hair coloring product that
was launched.
Professional Development
Porter Henry Salesability
Franklin Time management
Education and Affiliations
Bachelor of Arts, Marketing
Cosmetology Instructor
University of Missouri St. Louis, MO
Cosmetology and Esthetics License
Academy of Beauty Arts St. Louis, MO
Cosmetology Instrutor-Cosmetology All
Natio nal Cosmetology Association (NCA)[pic]
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