Marketing Sales

Amit Anthony Khera

Marketing Consultant

********@*****.***

Summary

- Current - Marketing Consultant. Founder, Fashionism.com. (A Luxury Rewards Program)

-(Global Head of Online Marketing) Launched and oversee global online marketing for KGBDeals.com

(supervise and build marketing team in US, UK, France & Italy) Manage a $12MM marketing budget. Built

over 4MM subscribers in first year, making KGB the #3 global player in the local Daily Deals space.

-Launched product search and affiliate marketing for RalphLauren.com. Oversaw SEM, Affiliate & Product

Search initiatives

-Launched e-commerce for Aeropostale and oversaw all digital marketing

Specialties: online marketing, consulting, search engine marketing, SEM, SEO, affiliate marketing, fashion,

ecommerce, e-commerce, retail, luxury, CPG, consumer goods, analytics, Google, Linkshare, Commission

Junction, PPC, comparison shopping,

Experience

Co-Founder at Fashionism

November 2012 - Present (1 year)

An 'invitation only' luxury rewards program. Shop your favorite stores and earn cash rewards. (BETA)

http://www.fashionism.com

Invite code: Alpha

Principal at Marketing Consultant

May 2012 - Present (1 year 6 months)

Customer Acquisition specialist. Helping companies with SEM, SEO, email, CRM, affiliate and all

marketing strategies.

Global Head of Online Marketing at KGB Deals

June 2010 - March 2012 (1 year 10 months)

Oversee launch and management of all online marketing in four countries (US, UK, France & Italy).

Supervise a team of seven marketers globally

• Manage ~$12MM global customer acquisition budget. Built over 4MM subscriber base in year one and

currently acquiring over

175K subscribers per month

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• Created, own and oversee all optimization and acquisition reporting. Increased in-month buyer conversion

rate by nearly 5x,

lowered six month cost per acquisition by over 70%

• Oversee display and performance ad channel and increased CTR by over 65%. Launch and oversee

re-targeting activities to

activate and increase LTV of buyer base

• Test landing pages to lower CPL. Increased email sign-up conversion rate over 2-3x, depending on

channel

• Launched and oversee global search engine marketing efforts (Google, Bing, Yahoo). Manage budget of

over 500K monthly and

decreased CPL’s by 50-80%. Increased in-month buyer conversion by over 3x

• Oversee affiliate marketing activities in all countries, resulting in 10-13% incremental gross revenue

• Sourced, negotiated & closed partnership with American Express new customer acquisition unit

• Coordinate cross-functionally. Created and manage all global processes for marketing technology

requests, invoicing,

acquisition reporting and optimization

Marketing Manager at Polo Ralph Lauren (Ralph Lauren

October 2006 - May 2008 (1 year 8 months)

Manage all paid search marketing media (Google, Yahoo etc.) internationally for the brand

Manage a budget of $4.1MM exceeding revenue goals by over 15% and contributing 21% of e-commerce

sales (RL.com sales

exceed $130MM annually)

Increase conversion and test campaigns resulting in revenue-to-cost goals being exceeded by 39%, year over

year

click-through rate increasing 105%, conversion increasing 17%, cost per order down 10%, and weekly

revenue increasing 24%

Launch and Manage all affiliate marketing activities for RalphLauren.com

Created and implemented all processes for affiliate marketing resulting in a contribution of 8% of

e-commerce revenue

Optimize campaigns and manage sales acquisition costs resulting in an average order size at least 12%

higher than other channels

Launch and manage all on-site search activities for RalphLauren.com

Manage vendor relationship, create processes to track and report results, optimize tool through testing and

best practice research

Create campaigns around search tool in order to increase usage and visibility while adding to the customer

experience

Optimize tool resulting in search tool users yielding a 16% higher conversion rate and 13% higher average

order size

Coordinate with creative teams to increase search usage resulting in 10% of site visitors utilizing search

tool and

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accounting for 13% of e-commerce revenue.

Business Development: Create partnerships with partners to drive traffic and with charitable entities to bolster

the brand

Interactive Marketing Manager at Aeropostale

May 2005 - October 2006 (1 year 6 months)

Launch Aeropostale e-commerce business (in collaboration with Aeropostale merchant)

Coordinate launch of e-commerce business resulting in revenues exceeding first year plans by nearly 400%

Develop and direct all interactive marketing initiatives for the brand

Developed and implemented marketing plan which drove traffic to retail stores and drove nearly 40% of

e-commerce sales

Launched and manage affiliate marketing campaign eventually driving 17% of sales to e-commerce store

Create email marketing strategy which drove approximately 20% of sales to e-commerce store and grew

database to 684K

Achieved a 17.1% open rate on emails and a click-through rate of 6.2% to date

Attained a $60.90 sales per transaction volume off of emails since launch

Promoted from Assistant Marketing Manager to Marketing Manager after 1 year

Marketing Associate at Liquidation.com

2003 - 2005 (2 years)

Marketing Associate at Liquidation.com

June 2003 - February 2005 (1 year 9 months)

Create and optimize 6 search engine campaigns; conduct cost-benefit analysis of keywords

Create and distribute 1.1 million highly targeted emails monthly to current and prospective customers

Developed and implemented new promotions and affiliate incentives resulting in a 25% increase in affiliate

revenue generation

Promoted from Account Executive to Marketing Associate after less than one year

Skills & Expertise

marketing

Customer Acquisition

CRM

Social Media

Mobile Marketing

Start-ups

Managing Large Budgets

Branding & Identity

Customer Retention

Loyalty Programs

Affiliate Marketing

Google Adwords

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SEO

E-commerce

Fashion

Apparel

Retail

CPG Industry

Partnerships

Marketing

Online Advertising

Media Buying

PPC

Email Marketing

Marketing Strategy

Analytics

Education

New York University -School of Continuing and Professional Studies

2006

The George Washington University

BBA, International Business, 1998 - 2002

The George Washington University

BBA; School; Aix, International Business; Business and Public Management; En, 1998 - 2002

The George Washington University - School of Business

BBA, International Business, 1998 - 2002

Interests

entrepreneurship, internet, consumer goods, entertainment

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Amit Anthony Khera

Marketing Consultant

********@*****.***

Contact Amit Anthony on LinkedIn

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