Brooke
****@*******.***
Hermosa Beach, CA 90254
Experience
B.B. Consulting 2012-PresentOwner/Consultant Los Angeles, CA
National Director of Sales- Beauty Startup-2012
Custom approach to identify product and brand goals, specific
sales and distribution strategies for brand, creative program
development including packaging development, product
a s s o r t m e n t s t r a t e g y, s a l e s a n d s t a f f i n g s t r a t e g y, t r a i n i n g n e e d s
and assessment analysis, training program and collateral
development, fourth quarter revenue planning, ingredient
trends, and product development.
Avon Products Inc Global (Corporate) 2008-2012
District Sales Manager Portland Or, Los Angeles, CA
Significantly improved first assigned district from -$50,000 loss per campaign
(2 week period) to profitability and achieved multiple KPI’s--to rank in the
top 3 managed Districts-out of 23 Districts- within 6 months of hire.
Analyze multiple district budgets and administrative payroll costs; develop
creative strategies to decrease costs while still increasing district staff
growth.
Consistently develop improvement process and strategic plans to meet annual
and quarterly goals as well as daily monitoring of KPIs by campaign (10
days).
2009 National Bahamas Cruise winner for increased net sales, bad debt
reduction, and growing staff through recruiting and increased motivation of
Leadership team
Directly recruit, lead, train and develop team of 750 + Independent Sales
Representatives.
Create incentives, and develop new methods to drive productivity, create or
develop relationships.
Plan and facilitate monthly Sales Training Meetings to drive revenue.
Facilitate monthly New Rep Training, including field meetings, new rep calls
and one on one meetings.
Conduct monthly Leadership Training including strategies on how to lead team
and build sales.
Merle Norman 2002-2003
Regional SalesTraining Specialist Los Angeles, CA
Facilitated field and in house1 week basic training seminars to new
associates covering basic store procedures, point of sale operating, hiring
and human resources policies, conducting grand opening events,
marketing, basic skin care, color and fragrance product knowledge
.Designed training programs and developed new product launch
campaigns/materials.
Merle Norman World Wide Convention Platform Presenter.
Partner with Product Development team and other departments on new
product launches, gift with purchase, seasonal color and new fragrance
launches.
Skinmarket Cosmetics 2001-2002
National Director of Training Santa Barbara, CA
Responsible for writing and developing rollout of 33 nationwide stores’ sales
and customer service training programs.
Consistently monitor customer incentive, point of sale and customer service
reports.
Develop improvement process and strategic plans to meet long term and
short term sales and revenue goals.
Consistent field visits to 33 retail stores nationally to ensure execution of
visual merchandising standards, sales associates’ image guidelines,
adherence to company policies and procedures.
Coach and develop store managers on product knowledge, store operations,
policies, procedures, hiring, recruiting, sales and customer service.
Set and allocate national budget for all training expenses, including travel,
and all training materials.
Sears and Roebuck
Circle of Beauty 1995-2000
Senior Regional (Training) Manager Portland* New York* Chicago* Dallas
Part of genesis team responsible for creation and ongoing development of
training materials and national roll out of “Softer Side of Sears” campaign
and store remodels.
Project Manage average 119 + stores roll out per quarter including partnering
with construction staff while monitoring and assisting in various phases of
construction, planogram implementation, recruiting and hiring of
management and associate staff. Identifying, coaching, developing and
potential key promotable department managers.
Successfully launched first prototype of a cosmetics “store within a store”
concept from construction rollout to grand opening completion.
Created National Award winning first CDI (interactive CD training program).
Set, allocation and management of national budget for all personal travel,
training meeting and misc. training expenses.
Ongoing analysis of sales, staffing reports, coaching, and development of top
ten major markets with total of 200+ stores.
Resolution of any possible training department issues pertaining to staff,
merchandise, training schedule, product questions or special events.
Misc: Modeling, Hosting, and Public Speaking experience.
EDUCATION
Sylvania College Portland OR- PE & Heath Technologies
Western College of Business- Portland OR-Business Administration
Rock Creek College-Portland Oregon-Ongoing Education/Spanish
Sears University-Hoffman Estates Ill, ongoing Executive and Management
classes per year.