Sales Manager

Vanessa M. Kieffer

** **** *** ***#* Weehawken, NJ 07086 570-***-**** *********@*****.***

OBJECTIVE

Marketing professional with expertise in field marketing, merchandising, and communications with a

proven track record to grow revenue, seeking marketing position.

EXPERIENCE

Regional Merchandising Manager – Crocs, Inc. January 2009 – Present

o Responsible for merchandising Crocs shoes in regional and national wholesale accounts worth $5M

in sales to effectively drive product sales.

o Customize product marketing specific to each account through development of shop-n-shop

installations, fixtures, signage, and wall displays.

o Coordinated with independent storeowners to strategically plan sales contests, in-store events, and

re-merchandising to increase demand for Crocs, resulting in 4 shop-n-shops installations, an average

of 10 grand openings per year, and 200+ fixtures with 100+ window displays implemented.

o Utilize social media outlets, such as Facebook and twitter to promote in-store events and promotions.

o Conduct training seminars for department managers on selling techniques, proper brand messaging,

and specific product attributes.

o Establish and maintain relationships with regional and district managers to increase Crocs in store

presence.

Retail Sales Merchandiser– Advantage Sales & Marketing January 2008 – January 2009

o Responsible for servicing and selling to retail accounts, resulting in prime store exposure for end

caps, action aisle displays, and additional fixtures.

o Maintained full distribution on existing SKU’s.

o Ensured secondary placements of product(s) remained fully stocked, correctly signed, properly

faced, and set to schematics.

o Oversaw shelf standards and conditions were set to schematic standards through proper tagging,

rotating, and the placement of POS materials for products at shelf.

Field Marketing Manager – Marketration December 2006 – November 2007

o Increased sales by 98% for through successful weekend event promotions.

o Managed all aspects of event planning including hiring and training a marketing team, controlling

inventory, and interacting with consumers.

o Directed the use of tour resources to ensure maximum effectiveness of brand message and

achievement of objectives.

PROFESSIONAL DEVELOPMENT

Bachelor of Arts in Advertising & Public Relations, 2005 - The Pennsylvania State University

Undergraduate Campaign Projects:

JetBlue

o Created an advertising campaign through research on market factors, competitive consideration, the

4 P’s, and target market.

o Developed novel and effective approach for JetBlue’s creative advertising through commercials,

print ads, radio ads, and offering promotional discounts and free brand logo t-shirts.

National Eating Disorder Association

o Created a media plan for an NEDA awareness campaign, educating target audience about the

severity of eating disorders through the process of media strategy and selection, vehicle selection,

promotional strategies, and ethical issues.

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