Sales Representative

RICHARD L. KEISTER 727-***-****

** ******* ***** ****** ******, FL 34695

*******.*******@*****.***

OBJECTIVE: To obtain a position utilizing my extensive sales and management skills and experience to make an

immediate impact towards company goals and growth.

SUMMARY OF QUALIFICATIONS

16 + years in wholesale distributor

Certified

• o

management experience Training

25 + years fine wine & spirits wholesale

•

distributor experience

Increased dollar volume on an average of

•

27% annually

Managed sales team accountable for over 10

•

Million in annual sales

Retained and developed distribution and

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business of existing accounts

Excellent written and verbal communication

•

skill

Coordinator

Beverage Professional Apprentice Wine & Spirits course

Beverage Professional Journeyman Fine Wine course

Beverage Professional Journeyman Spirits course

Techniques in On Premise

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Professional Sales (T.O.P.S.) PROFESSIONAL EXPERIENCE

Wine & Spirits Professional Sales &

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Merchandising (W.S.S.M.)

FreightCenter.com Account Manager

09/2013 – Present

Palm Harbor, FL

Assist customers by phone with freight orders, Prospect potential shippers to build

customer base, Communicate with customers regarding their shipments in progress.

Autoway Toyota Sales Associate

01/2013 – 05/2013

Pinellas Park, FL

Automotive sales of new and used vehicles.

ADT Security Services Sales Consultant

04/2012 10/2012

Largo, FL

In home consultation and sales of residential fire and security systems.

Maintained a 86% closing rate.

THD At Home Services Sales Consultant

2011 2011

Tampa, FL

In home consultation and sales of replacement windows, attic insulation

and home Improvements.

Opici Wine Company of Florida Wine Consultant

2010 2011

Lake Park, FL

Sales of fine wines and spirits to key restaurants, hotels and retail customers.

Increased market penetration by 20% and sales volume by 33%.

Republic National Distributing Company Wine Consultant

2009 2010

Tampa, FL

Sales and merchandising of fine wines in high profile retail fine wine accounts

In Sarasota market. Increased distribution by 15% and dollar volume by 25%.

Southern Wine and Spirits Sales Representative

2007 2009

Tampa, FL

On premise sales of fine wines and spirits to key hotels, resorts and restaurants.

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Developed and expand distribution of product lines

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Assisted customer’s in creating beverage and wine lists

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Conducted staff training and educational seminars for customers and their wait staff

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Create programs, drink features and promotions to drive sales

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Achieved and exceed goals compatible with distributor and supplier objectives

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Premier Beverage Company Field Sales Manager

1991 2007

Riverview, FL

2003 – 2007 Hotel Restaurant Division: Managed Sales Team of six, selling wine and

spirits to Hotels Restaurant, Bars and Night Clubs in Pinellas and Pasco Counties

2001 2007 Certified Training Coordinator, certified to instruct Beverage Professional

Apprentice and Journeyman Fine Wines and spirits Courses. I also taught sales and

merchandising for on premise and retail.

2001 – 2003 Chain Division: Managed Sales Team of five representatives accountable for

forty five Chain Grocery and Liquor stores from Tampa Bay to Naples

1995 – 2001 Fine Wine Division: Managed team of four sales representatives, calling on

key independent package fine wine accounts in Pinellas and Hillsborough Counties; duties

included planning, organizing, motivating, training and developing sales representatives to

their fullest potential

1991–1995 Grocery Division: Trained and developed sales representatives in chain

accounts

EDUCATION

Clearwater High School, Clearwater, Florida. High School Diploma. Course of study:

General Curriculum with emphasis on Business.

PROFESSIONAL TRAINING

May, 1994, German Wine Academy, Kloster Eberbach, Eltville, Germany, German

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Wine Course Instructed by Dr. Rowald Hepp, Director, German Wine Academy.

• March 1997, Banfi Vintners, Old Brookville, New York, Italian Wine Course/Portfolio

review and tastings Instructed by Lucio Sorre’ and Sharon McCarthy.

• April 1998, Penfolds Winery, Barossa Valley, South Australia, Australian Wine Seminar

Instructed by Peter Gago, Head Winemaker, Penfolds Wines.

• June 2000, Oregon Pinot Camp, Willamette Valley, Newberg, Oregon, Four days of

workshops, tours and tastings, learning about the viniculture and viticulture of Oregon’s

wine trade.

• June 2001, Certification Program for Beverage Professionals, Premier Beverage,

Twelve part Fine Wine Course (I scored 98 points, the highest score of 306 people that

took the final exam).

• November 2008, Court of Master Sommeliers, Introductory Sommelier Course,

Orlando FL.

References available upon request

Contact this candidate