L ORRI E A TKINSON
Tampa, Florida 727-***-**** **********@*****.***
PROFESSIONAL EXPERIENCE
AmeriLife Group – Clearwater, Florida
Assistant Vice President, 2012 to Present
Manage the full spectrum of Career operations, systems and programs. Worked with senior management to
create policies and procedures; recruit agents, and develop orientation, training and incentive programs for
agents. Manage incentive programs and contest. Administer enrollment and programs for over 30 insurance
companies.
Key Results:
Played a key role in managing and mentoring a team of 11 General Managers and their agents for Career
division. Structured and implemented programs and policies in the areas of training, compensation structures,
benefits packages, incentives and new-employee orientation.
Identifies and implements benefits to increase the quality of life for employees, by working with brokers and
researching benefits issues.
Revised job descriptions worked with interviewing employees to assist General Manager with their offices.
Helped General Manager maintain employee relations, including investigation of employee complaints.
Assisted in the development, implementation and tracking of various marketing campaigns designed to boost
sales and recruiting initiatives.
Partnered with internal stakeholders to define marketing program and special event requirements, while also
overseeing the development of the monthly newsletter and contest posters.
AmeriLife Group – Clearwater, Florida
Director of Marketing Communications, 2008 to 2012
Providing full-scale of design and printing services for AmeriLife organizations and their busine ss partners.
From business cards and letterhead to impactful advertising campaigns, brochures, application packages and
other marketing materials. Worked with B2B getting the best prices for merchandise with logo for their
companies for the agents.
Key Results:
Collaborated with other department heads throughout all areas of the company to determine project needs and
priorities.
Managed a staff of 11 people in Communication Department overs ee ADP/ EZ Labor Timekeeping oversee their
reviews.
Managed a team of designers on a variety of unique multimedia projects, including logo development,
brochures, advertisements, application packets, websites, presentations and videos.
Oversaw internal production staff and external vendors to ensure best quality at lowest cost on production jobs,
including over 126 application packets within two weeks three times per year.
AmeriLife Group – Clearwater, Florida
Vice President of Administration, 2006 to 2008
Manage of a full spectrum of Career operations, systems and programs. Worked with senior management to
create policies and procedures; recruit agents, and develop orientation, training and incentive programs for
agents. Manage incentive programs and cont est. Administer enrollment and programs for over 30 insurance
companies.
LORRIE ATKINSON Phone: 727-***-**** Page 2
Key Results:
Supervised four managers with over 45 staff members
Defined strategy and business plan for New Business, Policy Owner Services, Commissions and Licensing for the
Career division.
Knowledge of principles and processes for provid ing customer and personal services. This includes customer
needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Reduced and controlled expensed by reorganizing these areas of the agent’s. Manage incentive programs and
contest. Administer enrollment and programs for over 30 insurance companies
AmeriLife Group – Clearwater, Florida
Administrator, 1997 to 2006
Manage of a full spectrum of Career operations, systems and programs. Worked with senior management to
create policies and procedures; recruit agents, and develop orientation, training and incentive programs for
agents. Manage incentive programs, trade shows and planned conventions. Administer enrollment and
programs for over 30 insurance companies...
Key Results:
VP of Administration
Supervised four managers with over 45 staff members.
Defined strategy and business plan for New Bus iness, Policy Owner Services, Commissions and Licensing for the
Career division.
Reduced and controlled expensed by reorganizing these areas of the company.
Managed a team of 30 employees for the Career division and oversaw 15 offices, assisting Gener al Manager with
his/her office to ensure company goals were met.
Provided thorough supervision of day-to-day operations at each office in accordance with set policies and
guidelines.
Site inspection for hotels for company incentive trips for agents conventions.
EDUCATION & CERTIFICATIONS
Certification
Health, Life and Annuities State of Florida License.
HIPAA Certification