Marketing Specialist

Kimberly R. Pike

**** ******** **.

Bartlett, TN 38135

312-***-**** (mobile)

*************@*****.***

LinkedIn Profile

A Sharp “Swiss Army Knife” of Marketing

Akin to a multi use instrument of efficiency, I possess practical and applicable core

competencies; from exceptional verbal and written communication to enhancing brand

equity through long term strategic planning. A swift and seasoned creative architect of

customer centric communications and digital branding solutions I am advanced in the

planning, design, deployment, and measurement of campaigns revolving around audience

engagement and feedback. I conduct all marketing with an analytical bias and with a tight

grasp on communication principles and client centric usability.

• Communication, Copywriting, & Press Releases

• SEO, Ads, Metrics & Email Marketing

• PR, Social Media & Audience Engagement

• Corporate Brand Development

• Calculated Strategic Marketing

• Aptitude for Analysis & Problem Solving

Experience

OptionsCity Software Chicago, IL

A financial technology company specializing in algorithmic trading solutions for options and futures trading

Marketing Lead (May 2011 September 2013)

• Tightened messaging standards, articulated the “brand voice” and incrementally improved all online and

offline marketing efforts

• Helped launch a major product through creation of fresh marketing materials and targeted media

engagement

• Created and managed all website content (via Drupal, WordPress, ConstantContact, basic html), email

marketing, newsletters, and digital brochures

• Managed and updated website, optimizing for organic search and lead capture

• Analyzed web metrics, compiled reports, and measured email and direct marketing campaigns

• Strategically positioned firm as a beacon of unique industry value and thought leadership through digital and

traditional marketing, web content, relationship focused webinars, and social media

• Managed all SEO and SEM campaigns, including site review, competitive analysis, verification & tracking,

keyword research & analysis, A/B testing, and more

• Partnered with Jordan based design team to create all trade show and conference materials

Healthcare Development Partners Chicago, IL

A privately held, "at-risk", full-service, design-build, healthcare real estate company

Executive Marketing Assistant (May 2010 April 2011)

• Created and edited content for marketing materials, website, and email marketing campaigns

• Partnered with New Business Development Manager to develop and initiate SEO and digital marketing

campaign

• Partnered with local design team to update brand aesthetics and build a new website

• Generated and managed lead records and files in CRM

• Created and analyzed client satisfaction surveys

Bar Code Graphics Chicago, IL

A service bureau for digital barcode files and preprinted tags/labels as well as a global book distribution and e-

book publishing services

Proofreader, Executive Assistant (January 2010 May 2010)

• Supported book and e book authors with proofreading and editing services

• Managed customer feedback via web chat, phone, Skype, and e mail

• Implemented and managed social media channels

• Provided A/R and A/P assistance, general administrative duties

• Generated and managed lead records and files

Weaver Boos Consultants Chicago, IL

A provider of geo-environmental engineering and related scientific and technical consulting

Executive Assistant (March 2008 August 2009)

• Helped create tradeshow and recruiting materials

• Coordinated and booked travel arrangements and logistics

• Maintained office supplies for 3 regional offices

• Created and distributed company's digital newsletter

• Planned office social events, including holiday party for over 400 guests

Internship

KEY: This Week in Chicago Magazine

Editorial/Marketing Intern (May 2009 September 2009)

My summer internship consisted of researching, writing, proofreading, and editing editorial sections including:

daily events, nightlife, seasonal events, and sports events; assisting Editor in Chief and Sales Manager, fact

checking, managing social media channels, and providing general marketing and sales assistance.

Education

Columbia College Chicago

Bachelor of Arts Degree in Journalism (3.9/4.0 GPA)

Concentration: News Reporting & Writing

Dean’s List Recipient

Interests

media, politics, international relations + foreign policy, social sciences, food, cooking, technology

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