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Marketing Management

Location:
Philadelphia, PA
Posted:
October 30, 2013

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Resume:

Beata M. Bogoniowski

*******@**.***

*** ***** **** **** ******* Square PA 19073

610-***-****

Objective To obtain a consumer markets-oriented position in product marketing or business development. Seeking

opportunity where energy, drive, creativity, multi-tasking and analytical skills can be applied to fast-

paced day-to-day challenges. Long-term interests include using language proficiencies in international

business setting.

Education Temple University, Fox School of Business, Philadelphia, PA.

Dual Major: Finance, International Business; GPA: 3.4

Bachelor of Business Administration (2012)

Activities President, Polish Student Organization of Temple University. Drafted by-laws. Led weekly

meetings. Oversaw financial management. Planned cultural activities.

Member, Temple Financial Management Association and International Business Association.

Professional Experience

Lenfest Media Group, King of Prussia, PA

August 2012 - Present

Digital Marketing and Merchandising Analyst

• Create product pipeline for consumer product launch team. Research, analyze, and recommend products

for potential funding to investment committee.

• Support business process development, from product pipeline creation to retail distribution.

• Review and scrutinize supplier contracts to ensure business terms and product specifications are correct.

• Recommend product features, promotional and branding strategies, and pricing.

• Create advertising copy. Design packaging concepts. Support TV and web-based advertisement

production.

• Execute in fast paced environment where organizational skills, priority setting and flexibility are

essential contributions to the team’s success.

Lenfest Media Group, King of Prussia, PA

June 2011- July 2012

Intern

• Identified, researched and screened new consumer products for television marketing campaigns.

• Created consumer use and preference feedback surveys.

• Performed market analysis of competitor products (SWOT).

Harron Entertainment, Frazer, PA

Summer, 2008

Accounting Intern

• Assisted financial controller of regional cable broadcasting company.

• Performed financial analysis using MS Excel; posted daily entries, and reconciled accounts.

• Assisted in producing financial reports: P&L, balance sheet, and cash flow statements.

Additional Skills & Languages

• Fluent Polish; Conversational Spanish.

• Proficiency in MS Excel, Power Point, and Word. Bloomberg Terminal trained.

• Excellent verbal presentation, writing, and analytical problem solving skills

References Available Upon Request



Contact this candidate