Joy Byrd
@JoyBDigital • linkedin.com/pub/joy-byrd/55/42b/32a • **********@*****.*** • 314-***-****
Highly effective Digital Publishing Manager with more than 15 years experience and expertise
in the areas of digital product development, strategic planning, and project management.
SOFTWARE
• MAC and PC • Acumen • SharePoint • Unfuddle • Blackboard • Access • Microsoft Project • Quark
• Adobe Creative Suite • Microsoft Office • Joomla • Adobe CS6 Cloud • XML • CSS• Sigil • Jutoh
• Adobe Digital Editions • Yudu • Issuu • ePubCheck • Captivate
PROFESSIONAL EXPERIENCE
2010-2013 • Liguori Publications, Liguori, MO
Production Manager
Liguori Publications is a Roman Catholic publishing house, most known for its educational and pastoral products
such as trade books, Sunday parish bulletins, youth and adult catechetical materials for parishes
and religious education programs, pamphlets, Liguorian magazine, and Catholic eBooks.
Key Results Areas
• Perform strategic evaluation of the CMS and coordinate the implementation of new project management software.
• Direct social media efforts, resulting in a 301% increase in web traffic and a 42% increase in web sales.
• Manage the production of 100+ products in print and digital formats at a 98% on-time rate.
• Serve as the project manager across departments from acquisition to promotion.
• Manage, complete, and monetize the digital conversion of 767 back-list print titles to eBooks in less than 6 months.
• Manage eBook conversion process from acquisition to distribution and facilitate all vendors relations.
• Produce and direct video production.
• Continual improvement of department processes and procedures, eliminating 2 months from product life cycle.
• Transition the digital publishing department to the Adobe CS6 Cloud environment in less than 6 weeks.
• Assist with the launch of company’s new website, digital products, and mobile device formats of the magazine.
• Assist leadership team with:
~ RFP proposals, responses, and estimates
~ Evaluate new technologies and make recommendations to senior management
~ Contribute to user interface, design, and development efforts
~ Contribute to application and website testing efforts
~ Negotiate all vendor relationships.
2007-2009 • Wayfarer Aviation, Inc., St. Louis, MO,
Technical Publications Writer/Librarian
Wayfarer Aviation was formed from the assets of JetDirect Aviation, which attempted to build
a nationwide charter/management company by buying nearly a dozen charter firms.
Key Results Areas
• Perform writing, editing, and distribution of all aircraft manuals for a fleet of 116 aircraft (appx. 2,000 manuals).
• Serve as the Librarian, managing maintenance manuals both in-house and online through SharePoint.
• Perform annual staff training on the General Maintenance Manual, and Microsoft Office templates.
• Facilitate all manual submissions and revisions with the FAA.
• Ensure fleet manuals are delivered to aircraft prior to scheduled departures.
2006-2007 • Centene Corporation, St. Louis, MO,
Editor
The Centene Corporation is in the industry of Medicaid managed care.
Key Results Areas
Manage the production of a quarterly-employee newsletter:
• Research and write articles.
• Copy edit and proofread all text.
• Layout and design of newsletter.
• Manage deadlines and communicate newsletter progress to senior staff.
2003-2005 • LNC Resource, St. Louis, MO
Managing Editor
Joy Byrd
@JoyBDigital • linkedin.com/pub/joy-byrd/55/42b/32a • **********@*****.*** • 314-***-****
LNC Resource was a national monthly newspaper covering topics
related to the field of Legal Nurse Consulting.
Key Results Areas
• Manage all aspects of the operation and publication.
• Create editorial calendar and solicit articles from contributing writers.
• Train and coordinate training of all personnel on newspaper workflow.
• Assist the marketing staff with the coordination of promotional literature.
• Manage advertising staff on deadlines, ad creation, and traffic.
2000-2003 • Missouri Lawyers Weekly, St. Louis, MO
Production Manager
Missouri Lawyers Weekly is a state-wide newspaper for the legal profession.
Key Results Areas
Manage the layout and design of a weekly-legal newspaper. Responsibilities included:
• Copy edit and proofread all text.
• Manage display and classified advertising design.
• Coordinate the design, production, and printing of all promotional literature.
• Post all required content to the company website.
1997-1999 • St. Louis Journalism Review, St. Louis, MO
Production Manager
SJR regularly reviews journalism, new media, photojournalism, advertising, public relations
and entertainment media to help ensure the public has the most credible, fair media possible.
Key Results Areas
• Manage the layout and design of monthly tabloid.
• Copy edit and proofread all text.
• Coordinate all advertising and design efforts.
• Write and provide article as needed.
CONSULTING EXPERIENCE
2009-2013 • Prose & Red Pen LLC, St. Louis, MO
Owner, Writer & Editor
Prose & Red Pen provides writing and editing services to local and national media professionals as well as technical
writing to the aviation industry. Services offered, but not limited to: website content writing and editing; aviation
technical writing; advertising; copywriting; email marketing campaigns; and editing for local journalists.
Clients include: RSVP Jet Inc., Wayfarer Aviation, Inc., JTM Records, Compass Rose Aviation, ModuMark, St. Louis
Downtown Partnership, Centene Corporation, Missouri Lawyers Media, MG Designs, Geri Dreiling, Legal Media
Matters, CoffeeGallery, LNC Resource, Cyrano’s, Chouteau’s, Ask-A-Legal-Nurse.com, Moser & Marsalek, Tasty
Morsels Cheesecakes, Faith United Methodist Church and Macklin Financial Services.
EDUCATION
MA, Media Communication Management, Webster University • St. Louis, MO
BA, Corporate Communication, Avila University • Kansas City, MO
Joy Byrd
@JoyBDigital • linkedin.com/pub/joy-byrd/55/42b/32a • **********@*****.*** • 314-***-****
PROFESSIONAL REFERENCES
Michael Gregory
***********@*****.***
Geri Dreiling
****@*****************.***
Tammy Merrett-Murry
*************@*****.***
Patricia DeClue
********@*****.***