Manager Sales
Resume:
Craig R. Chapman
Bedford, TX 76021
*************@***.***
http://www.linkedin.com/pub/5/698/869
Q U A L I F I C A T I O N S
. More than fourteen years experience in marketing with emphasis on
quality client services, consultation, event management, and sales
. Experienced in planning, organizing and prioritizing activities in
dynamic high-pressure environments
. Proficient in building and managing client, vendor, co-worker, and
employee relations
. Goal oriented team player, with leadership, communications and time
management skills
W O R K H I S T O R Y
Innovative Roofing Solutions; N. Richland Hills, TX
2012-Present
Sales Manager (Independent Contractor)
. Generate leads by going door to door.
. Conduct roof evaluations for hail and wind damage.
. Assist and represent the homeowner throughout the insurance claim
process
o Negotiating with homeowners insurance company
. Responsible for overseeing entire process of roof repair
o Sourcing materials and overseeing installation workforce
International Association of Exhibitions & Events; Dallas, TX
2011-2012
Sales Manager
. Oversee and implement sales for select event sponsorship and
advertising opportunities for IAEE; The Center for Exhibition Industry
Research (CEIR); and the International Center Exhibition & Event
Marketing (ICEEM) including but not limited to:
o Sourcing, negotiating terms and benefits, and fulfillment of the
sponsorship
o Development of new business channels and opportunities
. Annual Meeting and Exposition exhibit booth sales
o 100% sales capacity at 2011 annual meeting and exhibition
o Served as Interim Director of Exhibitions for 1 month
Association Development Solutions; Chicago IL
2009 - 2011
Executive Director
. Provide consultative services, coordinate, and manage the development
of strategic fundraising campaigns and sponsorship programs for
nonprofit clients
. Responsible for coordination of C-level volunteers and staff to
execute plan
. Lead solicitation calls and secured sponsorship agreements for
clients, helped raise $2 million in a 2 year campaign for funding
. Responsible for the development and implementation of marketing and
sales plans for clients
. Provide guidance on strategic and tactical approach techniques for
solicitation calls
. Generate sales solutions that align with the sponsor's goals
objectives with client's opportunities, 90% annual retention of
investors
. Participate in Board meetings and calls
Freeman Audio Visual Solutions; Dallas TX
2007 - 2008
Sponsorship Sales Manager
. Coordinated and managed, the development of strategic sponsorship
programs for clients
. Produced solutions that align with the customer's goals and objectives
. Developed concepts how to approach existing and potential sponsors
. Generated incremental revenue without jeopardizing integrity of the
event(s)
o Incremental increases as high as 4 times original revenue
. Provided tools (formulas and templates) to simplify and be more
effective
. Established and quantified pricing on sponsorship offerings
. Enhanced business relations with the client's customers
. Assisted with strategic positioning of Freeman's sponsorship
involvement with industry associations
The Schwan Food Company; Marshall MN 2003
- 2007
Manager of Corporate Sponsorships & Events
. Oversaw the planning, coordination and execution of sponsorships,
mobile marketing for the Red Baron Squadron and corporate events of
other business units
. Responsible for the development and implementation of strategic
marketing plan
. Contract negotiation to leverage strategic marketing goals
. Implemented department evaluation matrix for sponsorship opportunities
. Develop, maintain and forecast $2.6 million department budget
. Responsible for increasing of department efficiencies
. 50% increase in hospitality event ticket usage
. 20% reduction of event inventory shrinkage
Corporate Museums Manager
. Developed the initial business plan and five year strategic plans
for museums
. Hired, trained, and directed museum staff
. Developed and coordinated both private and public museum events
. Increased museums attendance 20%
. Promoted to Manager of Corporate Sponsorships & Events
Corporate Sponsorships & Events Specialist
. Responsible for the implementation of activation plans for
sponsorship accounts
. Forecasted and managed $1.5 million sponsorship budgets
. Design, create and produce promotional materials
. Managed corporate, local charitable, and goodwill events
. Coordinated initial marketing campaign launch for NASCAR sponsorship
. Assumed responsibilities of Corporate Museums Manager
E D U C A T I O N
. Bachelor of Business Administration - Marketing, University of
Texas at Arlington, Arlington, Texas
C O M P U T E R S K I L L S
. Microsoft Office - Excel, Outlook, PowerPoint, Publisher, & Word
. Database software - MS Access, ExpoCad, iMis, Salesforce.com, ACT!
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