Sales Manager

Mark Tyburczy

314-***-**** ( ********@*****.***

Senior Marketing & Product Manager

Successful senior level Product and Marketing Manager with a Masters in

Business Administration and over 15 years of visible achievements in

Telecommunications, Consumer Services and Manufacturing. Highly

accomplished, respected leader with proven ability to develop and implement

successful product and marketing strategies to both consumer and enterprise

markets. Excel at being a product champion and change advocate, with a

demonstrated competency in collaboration and problem solving.

Professional Experience

Time Warner Cable - Telecommunications, B2B Marketing, Product and Account

Management

Product & Marketing Manager June 2012 - August 2012

Collaborated with regional management to define product objectives,

cultivated relationships to drive support and consensus across the

organization to achieve business goals. Performed market and customer

analyses to define product road maps and supporting Marketing strategies.

Led cross functional groups in the planning process to define business,

process and resource requirements.

. Led project management teams around new product roll outs and product

enhancements. Defined budgets, milestones, process mapping and

development.

. Managed sales channel communications and training around new product

trials, launches and promotional offers.

. Partnered with Marketing, Communications, IT and cross functional

teams/vendors to ensure marketing and product strategies were in

alignment.

. Responsible for tracking success of channels to sales goals, and

providing tools and programs to assist channels in highly competitive

markets.

. Assisted in the development and coordination of critical company

communications with both internal and external channels.

. Monitored key performance indicators and made recommendations on

future KPI's to achieve the organizations goals.

. Provided market and financial analysis to key department owners

advocating strategic plans to exceed budget expectations.

. Responsible for assisting in developing financial content for monthly

reporting.

. Collaborated with the marketing organization to build brand identity,

align product pricing and promotions to optimize revenue and

subscriber performance.

. Lead content development around promotional campaigns, new product

launches and overall marketing activities (covering; websites, media,

direct mail, internal/external communications, radio, collateral,

training, etc ).

Novails Business Solutions - Owner November 2011 - June 2012

Independent Marketing Consultant (intermittent)

. Provided marketing strategies, business analysis and editing

resources.

. Led projects around product enhancements and deployments. Managed

budget expectations, set timeline expectations, project communications

and support.

Panera Bread/St. Louis Bread Co. - Food Service / Restaurant Management

Senior Manager Business Analysis September 2010 - October 2011

As The Senior Analysis Manager I led the Analytical Services team, within

the IT Group. The primary goal within this role was to lead analyst

performance and manage the test initiative process.

. Responsible for coordination of analytical resources, test design,

quality assurance, documentation, and communication of results.

. Responsible for providing a forum with business partners to provide

analysis development and problem solving skills that fosters emphasis

around high value decisions.

. Facilitate discussions with end users to explicitly define test

parameters, goal metrics, and identify potential risk areas. Document

outcomes and redistribute to team to confirm mutual understanding of

all relevant test variables.

. Establish strong positive relationships with internal customers based

on trust.

. Develop a deep understanding of internal data structures and metrics

along with how they apply to business activities.

Selected Accomplishments:

. Key contributor in the development of Panera's Test Governance

processes.

. Established analysis standards in which to provide test requesters

transparency into the test analysis process.

SandCherry and Associates- Independent Consultant

Mgr/Project Lead May 2010 - September 2010

Independent consultant for the Telecommunication industry; provided key

insights into business practices and project management.

. Responsible for coordination of selling CRM (Customer Relationship

Management) solutions into Time Warner (primary client).

. Defined business requirements with partners and developed tailored

solutions for deployment into Time Warner call centers.

. Managed projects from project requirements, to development, deployment

and support after launch.

Selected Accomplishments:

. Successfully developed and launched 6 deployments of the TWC CRM Tool;

across the TWC footprint.

Charter Communications - Telecommunications

Senior Product Marketing Manager July 2006 - December 2009

Collaborated with the senior and executive management teams to define

product objectives, cultivate relationships to drive support and consensus

across the organization to achieve business goals. Performed market and

customer analyses to define product road maps and supporting Marketing

strategies. Worked closely with cross functional groups in the planning

process to define business, process and resource requirements.

. Responsible for customer and competitive market research through both

Quantitative and Qualitative methods. Analyzed data and developed

supporting product and marketing strategies.

. Developed and implemented CRM programs trialing and launching elements

that enabled Charter to increase market share within non-subscriber

markets in highly competitive areas.

. Managed sales channel communications and training around new product

trials, launches and promotional offers. Supervised strategies to

ensure all stakeholders received consistent and timely communications.

. Responsible for tracking success of channels to sales goals, and

providing tools and programs to assist channels in highly competitive

markets.

. Assisted in the development and coordination of critical company

communications with both internal and external channels.

. Collaborated with sales channel owners and spearhead sales strategies

to maximize sales and retention performance.

. Provided market and financial analysis to key department owners

advocating strategic plans to exceed budget expectations.

. Responsible for assisting in developing financial content for annual

and quarterly reporting.

. Collaborated with the marketing organization to build brand identity,

align product pricing and promotions to optimize revenue and

subscriber performance.

. Lead content development around promotional campaigns, new product

launches and overall marketing activities for all sales channels

(online, inbound, door to door, outbound, and field support).

Selected Accomplishments:

. Grew total revenues YoY by ~10% by developing effective marketing

programs which consistently increased annual Market share.

. Successfully analyzed system operational effectiveness and developed a

sales channel program to facilitate the field sales process and

improve quality of installation and service.

. Led the redesign of the Customer Installation process eliminating

$400K in annually support costs, and developed system reporting to

provide accountability with field installation groups.

. Developed and launched sales and incentive programs that consistently

exceeded organizational metrics.

. Led Churn investigation and analysis that determined changes to the

corporate Non-Pay policy were contributing to an incremental increase

of customer disconnects. Developed and led the project team which

established new processes and tactics that successfully reduced churn

by approximately fifteen percent.

Earthlink - Telecommunications, B2B & B2C Marketing, Product and Account

Management

Senior Product Manager February 2006 to July 2006

Responsible for managing EarthLink products and initiatives in enterprise

partners territory. Managed all phases of cross functional product

implementation, lifecycle management, and profitability initiatives.

Developed Marketing tactics and promotions to supported enterprise

partner's marketing effort.

. Led new product development initiatives, defining product brand,

features and customer experience.

. Worked closely with Marketing and enterprise clients to champion

EarthLink's products and align marketing activities.

. Interfaced with cable partners and other external vendors to represent

EarthLink's brand and drive projects/marketing initiatives to

successful implementation.

. Analyzed sales channels metrics weekly, and provided operational

solutions or promotional/bundle offers to improve sales leads and

conversions.

. Led the development of strategic and creative solutions to communicate

challenges and developments to ensure messages were effectively shared

with all critical audiences.

Selected Accomplishments:

. Authored several product requirements documents and business cases

supporting new initiatives.

. Developed new process requirements which improved customer sales and

conversions for affiliates.

. Successfully launch a Direct Marketing program to convert uncultivated

customers.

Time Warner Cable - Telecommunications, B2B and B2C Marketing, Product and

Account Management

Marketing Manager July 2004 - February 2006

Responsible for developing marketing strategies, customer communication

efforts, sales channel training and performance, public relations, market

analysis and customer retention efforts.

. Developed enterprise and consumer subscriber acquisition campaigns,

and coordinated efforts around corporate marketing programs.

Coordinated efforts with vendors to developed creative content for

various media tactics.

. Negotiated media buys, developed supporting creative and direct mail

drops.

. Developed and implemented CRM programs trialing and launching elements

that enable TWC to increase market share within niche segments.

. Led consumer and enterprise sales channel training and communications.

Managed the Direct Sales performance and development solutions.

. Attend local community and professional events/forums to cultivate

enterprise clients. Provided strategic review for Senior Executives,

and developed the supporting strategies to achieve financial and

subscriber goals.

. Responsible for public relations efforts and established a consistent

positive image throughout the market with customers, government

officials, and community leaders.

. Managed strategic partnerships and commercial contracts.

Selected Accomplishments:

. Successfully Launched a customer self installations process reducing

operational expenses with new customer acquisitions.

. Developed a successful affinity program that was successful in

bringing in additional consumer customers.

. Launched Digital services and Phone products, and developed the

markets bundle pricing and promotions strategy.

. Grew Average monthly Video On Demand revenues by 58%, and increased

total buys by 72% YoY.

. Grew Average monthly Installation revenues by 50%.

. Reduce Video disconnects by 10% ('04 - '05 YOY comparison ).

. Increased Net Growth YOY for Residential High Speed Internet by 65%.

. Developed system reporting tools measuring business trends and

financials.

Community Involvement

Member of the Exchange Club, Board Member and Treasure for the Exchange

Club, Board Member for Big Brothers/Big Sisters, Board Member for Crime

Stoppers, Board Member for Junior Achievement, Chamber involvement includes

the Chamber Ambassador Program and Business Enrichment Council.

Cox Communication - Telecommunications

Product Marketing Manager July 2001 - July 2004

Responsible for developing product, pricing, packaging strategy, and

positioning Cox High Data products increasing market share within the

consumer market. The scope of my duties ranged from creating marketing and

acquisition strategies, full product P&L management, marketing

communications, creating supporting tactics and ensuring operational

efficiencies.

. Worked closely with the consumer and enterprise sales channels in

developing tailored campaigns and promotions to increase sales

effectiveness and conversions (direct sales, retail, telemarketing,

call center and field operations).

. Developed the organizations first enterprise affinity program taking

advantage of Cox's enterprise relationship and essentially creating a

new sales channel for the consumer products.

. Led the creative process and in developing and implementing branding

and acquisition advertising elements including cross channel,

broadcast media, radio, collateral, outdoor & direct mail.

. Worked closely with stakeholders and vendors to develop strategic,

creative communications to enhance communications with customers and

employees alike.

. Responsible for gathering customer and marketing research to establish

product strategy and positioning that provided the optimal competitive

advantage.

Selected Accomplishments:

. Exceeded RGU budget 3 consecutive years in a row (120% 2001, 115% 2002

& 145% 2003). Successful in exceeding revenue budgets while

maintaining favorable marketing expenses variances.

. Nominated for a Vision award by Cox for growth achievement in 2003.

. Led a cross functional team which successfully implemented a marketing

strategy which resulted in exceeding the customer growth budget by

145%.

. Successfully converted & consolidated 3 product lines onto one

operating platform and one pricing structure.

. Developed a successful affinity program that was successful in

bringing in additional consumer customers.

. Successfully reduced churn by refining customer care training and

promotional offers. This effort reduced subscriber churn by

approximately 50 bps YoY.

iBEAM Broadcasting - Software, communications and ASP services company

Channel Sales Manager January 2001 to April 23, 2001

(Due to downsizing of operations by 25% this position was eliminated on

4/23/01. iBeam ceased operations by late 2001.)

Responsible for prospecting new enterprise partners, closing, training and

development of qualified SMB channel partners. Managed and forecasted

channel revenue and coordinate partner sales efforts. Supported channel

sales management to facilitate sales orders into iBEAM's production,

business operations, finance and customer care departments, and oversaw

post-sales requirements. Facilitated the execution of channel partner

production, working closely with channel partners and the iBEAM production

to ensure delivery goals were met.

The American Education Corporation - Educational Software developer, B2B &

B2C Markets

Sr. Business Development Manager

& General Manager - Projected Learning Products January 2000 - January

2001

Position reported directly to the President/CEO of AEC. Managed Enterprise

Business Development and was the General Manager of software retail

distribution, which also managed the supporting sales and operations staff.

. Established and managed enterprise relationships for partnering and

product licensing and identifying new market strategies.

. Oversaw the development of the retail software product catalog, direct

mail, circulation and subscription growth.

. Responsible for providing the organization with market analysis and

competitive trends. Developed supporting marketing strategies around

the organizations goals and competitive threats.

. Created and presented product demonstrations to prospective clients

and partners. Led the development project team revamping the company

website and providing e-commerce capabilities.

LSB Industries - Automotive parts manufacturing & importing, B2B Marketing

& Account Management

Sales & Project Manager November 1989 - January 2000

Responsible for driving revenue growth through existing clients, account

prospecting, and coordinating marketing efforts with sales distributors.

Monitored and trained sales team on prospecting techniques, performance and

managed enterprise relationships with Original Equipment Manufacturers.

Technology

Software: MS Office (Word, Access, Excel, PowerPoint) - Familiar with

Micro Strategies, JD Edwards, Khalix, People Soft and Applied

Predictive Technologies statistical software (APT).

Education

MBA Oklahoma City University - Emphasis in Finance

B.A. Marketing, University of Central Oklahoma

A.A.S. Business Management Oklahoma State University-OKC

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