Project Manager Sales

Ruby (I-Li) Lu

*** *** ***** ***., *********, CT 06708

860-***-**** ****.**@***.*****.***

EDUCATION

Master of Business Administration, University of Connecticut School of Business Storrs, CT

Concentrations: Marketing Intelligence and Business Analytics May 2013

Advanced Business Certificate in Business Analytics

Significant focus on: Project Management, Budgeting & Planning, Predictive Modeling, Business Decision Modeling.

Software: Excel, Risk Solver, SAS, SPSS, SQL

Bachelor of Fine Arts in Communication Arts, Fu Jen Catholic University 2006

• Producer of Best Design Multimedia Project (including video, Flash & 2D Design) in Graduation Exhibition.

PROFESSIONAL CERTIFICATE

SAS Certified Base Programmer for SAS 9 Credential 2013

• Design programs to extract and analyze data for customized purpose.

UCONN MBA EXPERIENCE

Business Analyst/Consultant:

• Hartford HealthCare and Aetna:

o Accomplished extension plan by analyzing regional Household income and demographic data.

o Identified variables within employee data to improve retention rate.

o Developed customer satisfaction plan by determining key factors in sales data.

Stamford Learning Accelerator/Digital Media Center 2012-2013

Account Manager

• Optimized the outcomes for one fashion brand by predicting potential growth and identifying market patent from

online traffic data and financial report.

• Established business improvement plan via analyzing survey and fan database for one name sport team.

• Directed local and global competitive analysis (focusing on North America market).

International Business Accelerator Summer 2012

Market Analyst

• Evaluated and provided diligence via business plans for businesses in Energy, Agricultural and other industries.

• Conducted market research in US and China markets to reps from businesses and governmental department.

PROFESSIONAL EXPERIENCE

Project Executive, College Entrance Examination Center, Taiwan 2010-2011

• Prepared statistic examination data (by subjects) to governmental and educational institutions.

• Conducted item analysis to improve the validity and reliability of new system.

Project Manager, Chan Chao International Co., Ltd. Taiwan 2006-2009

Directed assigned projects to optimize ROI in each exhibition; Conducted Market Analysis for industrial reports.

• Bio Taiwan Conferences & Exhibition - Directed client reports for over 400 local and oversea exhibitors,

including businesses from US, UK, Australia, Japan, Korea, China, Singapore and so on.

o Improved media coverage by 80% resulting in a greater sale volume the following year.

• Taipei Int’l Photograph and Media Equipment Exhibition - Designed strategic marketing plans for exhibitions to

maximize media coverage and numbers of visitors.

o Doubled official website traffic within certain timeframe by adopting strategic marketing plans, including

EDM distribution, online community outreach, and mobile device related activities.

o Sony Alpha broke new sales record; Canon on-line traffic increased by 20%.

• Taipei International Bakery Show - Worked with multiple CEOs from Bakery Industry and the head of the Bakery

Association to enhance the connections between Bakery industry in Taiwan and the world.

o Exhibitor interviews and meetings with Tokyo Seika (Japan), Michelin Pastry Chef (French), and corporate

agent from Carma Chocolate (Italy).

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