Marketing Manager
Resume:
James Kelly
Woodside, NY **377
*****.*********@*****.***
EXPERIENCE
Senior Event Marketing Manager, IQPC, Manhattan NY: July 2013 - Present
• Responsible for marketing large scale fortune 1000 corporate convention's in the Legal, Mining and
Pharmaceutical industries.
• Event media planning, involving the creation of all Linkedin, Facebook, Adwords and Industry specific
publication digital advertising campaigns.
• Research and produce RFP’s for media partnerships in order to secure specific promotional
opportunities to increase online visibility to our target demographic.
• Strategically create / execute multiple marketing campaigns for each event, utilizing channels such as
Social media, SEM, Email and Retargeting .
• Analyze previous event data using SKY CRM
• Use finding from analysis to produce sign off reports on the strategy for media purchases and marketing
campaigns.(including campaign execution schedule).
• Manage marketing budget of over $100,000 annually.
• Creatively develop the digital event brochure, website graphics and color scheme in order to appeal to
the desired demographic (www.Patentlitigationsummit.com) = Legal event.
Director of Strategic Advertising Accounts, Vertical Search Works, Manhattan, NY : June
2012 - July 2013
• Create nationwide & geo-targeted digital advertising campaigns with Featurelink Ad platform.
• Account management for clients with budgets over $3000 per month.
• Social media plan consulting, ensuring other digital advertising efforts are not conflicting..
• Campaign strategy development to reach realistic and attainable campaign goals.
• Monitor / analyze campaign productivity through featurelink analytics, continuously optimizing in order
to increase the clients ROI and surpass campaign expectations.
• Provide reliable advertisers for premium online publications partners (Viacom, Meredith and Scripps).
• Acquisition through RFP of new publishing partners such as Greatmusicallnight.com and
Canadianhometrends.com.
Account Executive, SG Ventures Inc, White Plains, NY: December 2011 - June 2012
• B2B sales for client APG&E in New York and Pennsylvania.
• Social media marketing consulting
• Conduct training presentations for new account executives.
• Create and maintain relationships with business owners to increase referrals.
• Update previous accounts as well as register new accounts.
American Event Promotion, Rebel Youth Records, Toronto, Canada :February 2007 -
November 2010
• Head of event promotion, creating strategic promo plans for the Less then Jake national tour,
Bamboozal Left, Bamboozal East, Airborne international tour, NYC & London tattoo conventions
• Social media campaign planning / management.
• Develop / execute Sound and Fury record release promotional tour strategy in the United States,
• Organize and execute tattoo charity event, raising over 6000 dollars.
• Participate in weekly conference calls to discuss optimization of promotional efforts.
Technical Skills:
Proficient execution using: Excel, MS Word / Office, EMS, Power Point, CRM, Eloqua, Linkedin,
Facebook, Featurelink, You Tube, Adwords, Google Analytics, Retargeting, PPC, CPM, CPA, SEM,
Contract negotition.
Contact this candidate