Tom Wehr
**** ****** ***** *********, ************ 18052 (610) 740-
9954
*****@*******.***
CPG Sales and Retail Execution Professional
HIGHLY ACCOMPLISHED CPG SALES REPRESENTATIVE WITH AN OUTSTANDING RECORD OF ACCOUNT MANAGEMENT
SELLING AND EXECUTING SALES OBJECTIVES AT THE BUYING OFFICES AND AT STORE LEVEL.
CORE COMPETENCIES
* ACCOUNT PROCUREMENT * PROFIT & LOSS MANAGEMENT *MENTORING/COACHING
* MASS MERCHANDISING * DSD SET UP AND EXECUTION * PLAN –O-GRAMS
* BUDGETS & FORECAST * RELATIONSHIP MANAGEMENT
PROFESSIONAL HIGHLIGHTS
SUN AMERICA CONVERTING, Alliance, OH 9/10 –Present
A $15 million manufacture of fluted baking cups
REGIONAL SALES MANAGER
A $6 Million Region
Delivered sales and service to the large industrial food processors in the bakery industry in the Central,
Northeast United States an Eastern Canada. I primarily called on Production, Purchasing and Packaging
Managers.
Sales increase in 2011 of 18% and a 29% increase in 2012.
I reduced my expenses by 30% in 2012.
Launched a retail package for the excess merchandise and sold to large retailers .
SELECT –A- VISION, Collegeville, PA 1/07- 9/10
NATIONAL FIELD MERCHANDISING MANAGER
Responsible for Sales and Retail Execution of the Select-a-Vision programs in a 24 state region. I
scheduled call frequency for the different accounts based on sales volume, everyday or seasonal
programs. Scheduled chain resets based on sales and SKU movement. Some of the buying offices that I
was responsible for were Wegmans, Bed Bath & Beyond, Harmon Stores, Wakefern (Shop Rite), A&P,
Price Chopper, Giant Eagle. Managed over 130 part-time merchandisers in a 24 state region
covering just over 1600 rooftops.
Hired, trained, scheduled, verified payroll.
Set up new POG’s and created reset schedules by account to drive sales
UV3 SALES, Rockleigh, New Jersey 5/05-3/06**
A $10 million importer of Reading Glasses and Sunglasses.
National Sales Manager Grocery and Drug
Recruited away from Personal Optics/Lantis to get UV3 into the Drug & Supermarket
industry. Created a year-round Reading Glass and Sunglass program to get them into the retail trade.
Created and monitored POG’s based on SKU movement. Set up a service program for existing
accounts. ** Company has abolished the Food & Drug Channel because of cost of doing business.
PERSONAL OPTICS, Fullerton, California 1996 – 5/05
A $50 million manufacturer of Reading Glasses and Sunglasses.
Northeast Regional Sales Manager (6/00 – 5/05) a $10 million region
Merged with Lantis Eyewear in 12/04.
1 of 7 regional managers, Managed 3 full-time employees and 44 part-time merchandisers.
Responsible for the P & L in a 15 state region along with the sales and service to over 1900 roof-
tops.
Finished 2nd in the company with the best cost of sales ratio in 2003
District Sales Manager (5/96 – 6/00)
Managed all the sales and service within a 4 state territory.
Increased the districts sales by 28% during my tenure and kept my cost of sales inline .
Named District Manager of the year in 1998 for outstanding sales performance.
Tom Wehr
3223 Prydun Drive Whitehall, Pennsylvania 18052 (610) 740-
9954
*****@*******.***
GIBSON GREETINGS, Cincinnati, Ohio 1986-5/96
A $500 million Social Expression manufacturer of greeting card, gift-wrap programs.
Sr.Territory Sales Manager (1993 – 1996)
I was selected to manage and run a chain of high volume variety stores in a 4 state area.
Increase my sales by 63% in 1995 over the 1994 sales numbers.
Increase the net seasonal sales by 14% in 1995 and reduced my seasonal returns by 12 %.
Managed the P & L in this area on 37 part-time merchandisers. Under budget by 2.5%
Key Account Executive (1987-1993)
Responsible for $18 million in business.
I was the chain contact for the Metro NY buying offices for Pathmark Stores, Pathmark Drug Stores,
Lampstons, Foodtown, ShopRite and Lionel Kiddy City. Sold the complete greeting card departments:
everyday & seasonal programs. Created a marketing calendar to drive sales with cross merchandising
and out-posting programs. Responsible for reset scheduling and plan-o-grams for increased sales.
Territory Manager (1986 – 1987)
First assignment was Alaska for 12 months, relocated to New Jersey .
Managed over 28 merchandisers and 2 buying offices.
Promoted to Key Account Manager after 18 months based on solid performance.
GREAT QUOTATIONS OF OHIO, Hudson, Ohio 1985-1986
A start up family gift Line Company.
Vice President
Sold to independent card & gift shops, Involved with the sales and operations of a start up business.
I receive exposure to sales, operations and accounts receivables .
KINNEY WALLCOVERINGS, Cleveland, Ohio 1984-1985
A $250 million Manufacturer and Distributor of wallpaper.
Sales Representative
Managed the territory on Minnesota, North & South Dakota and part of Wisconsin .
Increased territory volume by 24%.
EDUCATION
UNIVERSITY OF AKRON, Akron, Ohio
Bachelor of Science - 1984
Major in Physical Education
Minors in Business Education and Sales Communications
Athletic Scholarship Recipient – Football and Track
Buying Office List attached
Tom Wehr
3223 Prydun Dr.
Whitehall, PA 18052
Hm. 610-***-****
Buying Office Experience Broker Experience
BIG LOTS Columbus, OH ESM / FEROLI -N.Y. Metro
CHRISTMAS TREE SHOP Union, NJ LOUIS LEEPER - Pittsburgh
BED BATH & BEYOND Union, NJ DAYMON WORLDWIDE
SAFEWAY EASTERN Washington DC- Largo, MD ACOSTA -Northeast
GENUARDI'SPhiladelphia - Norristown, PA Mid-Atlantic
ALBERSTONS EASTERN ACOSTA-Natural Specialty
ACME MARKETS Philadelphia- Malvern PA PREMIER MARKETING & SALES
WAKEFERN FOODS INTEGRATED WEST
SHOP RITE South Brunswick, NJ METRO D
SHAW'S SUPERMARKETS East Bridgewater, MA BROOKS & DANIELS MARKETING
A & P NORTHEAST Springfield, MA KCBS
ARAMARK CORPORATION Philadelphia, PA
HANNAFORD BROTHERS Portland, ME
WEGMANS Rochester, NY
MARRIOTT CORPORATION Bethesda, MD
**US COAST GUARD Chesapeake, VA
**US MARINES Quantico, VA
**NEXCOM - NAVY Norfolk, VA
Food Processors / Plants
ECKERDS DRUG DIVISION OFFICES
GENOVESE Melville LI, NY Dunkin Brands
SYRACUSE Syracuse, NY Boyer Candies
RICHMOND Raleigh, NC Sara Lee
WINN DIXIE - CHARLOTTE Charlotte, NC Pepperidge Farms
LOWES FOODS Winston-Salem, NC Bake N Joy
NASH FINCH-GMS Bellefontaine, OH Muffintown – JSB Industries
PRICE CHOPPER Schenectady, NY Freed’s-Maplehurst Bakeries
RITE AID Camp Hill, PA Give n Go
FOODTOWN MARKETS Edison, NJ PepsiCo- Canada
PATHMARK STORES Rahway, NJ Oakrun Bakery
Kwik Trip Bakery
Uptown Bakeries
WINN DIXIE - CHARLOTTE Charlotte, NC Fannie May Confection
LOWES FOODS Winston-Salem, NC
NASH FINCH-GMS Bellefontaine, OH
PRICE CHOPPER Schenectady, NY
RITE AID Camp Hill, PA
FOODTOWN MARKETS Edison, NJ
PATHMARK STORES Rahway, NJ
GRAND UNION Wayne, NJ
LAMPSTONS New York, NY
OSCO DRUG - NEW ENGLAND Boston, MA