Information Technology Quality Control
Resume:
Divina Beltran
Englishtown NJ *7726
*******@*****.***
Summary Statement
Information Technology Professional with extensive experience in database application development and execution of
campaign lists for direct marketing. Excellent collaborative skills with proven ability to manage competing priorities and
coordinating with multiple stakeholders and business partners. Able to adapt to dynamic working environment and
manage time and resources efficiently. In depth knowledge and expertise in technologies including UNICA-Affinium,
SQL, IDEAL, Cobol, and JCL.
Experience
American Express Inc., New York, NY May 2000 - July 2013
Manager - Database Marketing
Responsibilities: Design, execute and manage end-to-end direct marketing campaigns (direct mail, outbound
telemarketing, inbound telemarketing and email channels) for Consumer as well as Small Business Card Members in
different applications such as acquisition, spending, loyalty and retention. Collaborate with different business partners
including Risk Management team, Marketing team, Analytics team, Technologies team, Finance team, and Production
Support team. Drive business results by providing strategic expertise encompassing data characteristics, technical
capabilities and efficient application processes. Evaluate end-to-end direct campaign processes regularly with the quest
for continuous process improvement while managing to mitigate operational risks in accordance with American Express
Company Compliance and Regulatory rules and policies.
- Collaborate with all stake holders and business partners to ensure campaigns are functioning as intended and
following best practices
- Participate in pre-campaign kick-off meetings to assess data and process requirements and specifications
- Manage end-to-end campaign processes with the focus on continuous process improvements
- Share expertise and best practices with other team members for efficiency and quality improvements
- Performed a wide range of Quality Control and User Acceptance Testing in a variety of platforms and applications
- Relied upon to resolve campaign related issues as having the expertise and analytical skills to pinpoint the root cause
of the issue in a most effective and timely manner
- Develop and maintain SQL codes/scripts used in campaign processes in the UNICA platform
- Leverage Mainframe knowledge and expertise using JCL, SAS and SQL tools to aid in back end and auxiliary
processes
- Subject matter expert within Customer Marketing Capabilities group with regards to the Drive to Web channel and
Merge-purge process.
Merrill Lynch, Somerset, NJ March 1998 - April 2000
Analyst/Programmer Consultant
Responsibilities: - Revised COBOL codes impacted by the Y2K logic bug.
- Performed UAT and implemented the revised codes
RCG Information Technology: Client - American Express,
New York, NY May1996 – Feb
1998
Analyst/Programmer Consultant
Responsibilities: - Manage end-to-end execution of direct marketing campaigns
- Subject matter expert for the in house Merge-Purge utility used for name and address matching
- Design, develop, and execute ad-hoc processes using the mainframe platform utilizing JCL, SAS,
Easytrieve, and SQL tools
RCG Information Technology: Client-SCUDDER, Stevens & Clark,
New York, NY June 1995 - Apr 1996
Analyst/Programmer
Responsibilities: -Design, develop and execute IDEAL programs for the retirement insurance business
RCG: Client - Chemical Bank, New York, NY Mar 1994 - May 1995
Analyst/Programmer
Responsibilities: Design, develop and execute IDEAL programs for the banking business
Other Work Experiences (Philippines), Manila, Philippines May 1986 - Feb 1994
Analyst/Programmer
Responsibilities: Philippine Commercial and International Bank
Education, Professional Development and Training
B.S. Engineering Industrial/Chemical, De La Salle University - Manila, Philippines
UNICA-Affinium, SAS, SQL, Mainframe programming (MVS/JCL, SYNCSORT, TSO/ISPF, Cobol, FILE-AID,
Easytrieve), IDEAL(ADR), MS Office Suite
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