SHAWN ALI
*** ***** ****, *******, ** ( Cell: 416-***-**** ( Home: 416-***-**** (
********@******.***
DISTRICT SALES MANAGER
Results-driven, highly-motivated customer service director and operations
professional with 12 years of customer service experience progressing from
a customer service associate role to district management roles for major
retail chains and solar energies company. Exceptional record in
performance management, risk management, customer service, coaching and
training, project administrations and implementing successful budgeted
financial plans.
Expertise in talent management including recruitment, onboarding, training
and development.
Designed and implemented processes to improve human rights standers.
Identified opportunities for improvements and implemented strategies that
deliver measurable results in financial performance and customer
satisfaction.
AREAS OF EXPERTISE
Sales & Customer Service Operations Management
Target Achievement Business Development Staff Recruiting
Client Retention and Loyalty Profitability & Revenue Growth Training & Development
Performance Management
Sales Forecasting Multiunit Management Leadership & Motivation
Marketing & Promotions Inventory Management
Budgeting & Goal Setting P&L Managment Process Improvements
PROFESSIONAL EXPERIENCE
Director - Sales & Customer Care
Pure Energies/Pure Lite
2012 -
. Accountable for all Canada wide customer service
. Accountable for all online customer service within Solar and
Ecommerce Divisions
. Created and implemented a company wide customer care training
programs
. Managed operations of both US and Canadian customer service call
centers
. Streamlined online customer feedback and information services
. Integrated communication between Project Management, Sales and
Customer Service divisions in order to improve customer service
company wide
. Devoloped and implemented processes and steps to track the levels of
customer service being provided
. Project Management and Budgeting
. Home Insurance Troubleshooting
. Per & Post install technical support
. Public Relations management
. Policy and procedure development
. Driving and managing change
. Coaching and Developing others
Store Manager
2010-2012
Indigo Books and Music, Toronto Eaton Centre
. Crafted and designed the launch of new technology KOBO products
generating additional 3.3 M in sales
. Managed regional training for Kids,Baby and Electronics division
. Managed LP audits for in store electronics department.
. Reestablished B2B market share opening 20 new commercial accounts
resulting in 14% sales increase
. Directed all holiday training for regional staff, management, GM's, DM's
and Senior VP's.
. Analyzed data, evaluated results, and presented recommendations to VP's
and owner involving KPI data
. Improved companies yearly battery sales from 2.2% to 19.1%
Store Manager 2005 - 2010
Toys R Us, Toronto, Ontario
. Manage daily operations of TRU store and 6 Express stores including the
sales floor, front-end cash operations, electronics department, and the
receiving area
. Oversaw and managed the set up and opening of 6 Express store in region
. Oversaw 4 managers each with their own departments; indirectly manage a
full staff of up to 60 personnel which increases to about 120 personnel
during the holiday season
. Reduced stores yearly shrink numbers by 3.3%
. Ensure all company standards and sales/visual plans are maintained
. Provided training and development to all newly hired employees as well as
management team members
. Focused on the development and implementation of the effective visual
merchandising plans
. Analyzed and forecasted sales volumes to maximize profits; interpreted
trends to facilitate planning
. Reviewed market trends to create new customer initiatives and monitor
local competitors
Selected Achievements:
. Participated in a full store renovation to include a Babies R Us
department, while daily store operations were maintained; the store's
annual revenue increased from $13 million to $14 million and is
continuing to increase
. Implemented standards and practices throughout the store that were
recognized by the District Manager and introduced throughout the company
to increase sales, productivity and efficiency
. Nurtured long-term employees to reach their full potential; built the
confidence and skillset of a manager who had been with the company for 20
years to allow him to progress into more senior roles
. Ranked number one in battery sales company wide for 3 straight years -
company objective was 3.5%, stores yearly conversion was 5.1%
. Ranked number one in BPP service plan sales region wide in 2010- company
objective was 4.9% conversion, store conversion was 7.1%.
. Managed and maintained stores average basket growth of 3.2% to 3.6%
. Ranked number one in company for software pre-orders sold - store
averaged 26-30 pre-orders per month, company and region averaged 4-6 pre-
orders sold per month
. Ranked number one in region for bikes sales in 2009 and 2010. Store
averaged 200 bikes sold per week in peak season. Region average was 120
units per week. Store beat bike sales comp in both 2010 and 2011.
EB Games - District Manager
2003-2005
Toronto East
. Oversaw operations of 8 stores in the Toronto market
. Increased organizational profitability by successfully opening 2 new
stores
. Recruited store management
. Trained store managers in techniques to increase sales and output
. Conducted store/sales Managers performance and appraisals - Evaluated
store managers and provided feedback and development opportunities to
increase retention of store/sales Managers
EDUCATION & PROFESSIONAL DEVELOPMENT
Diploma in Graphic Design, George Brown College, 2002
Internal Professional Development Courses:
Management & Leadership
Retail Business Management
Administrative Management
CPR Certification
COMMUNITY INVOLVEMENT
Provincial MPP Candidate, Beaches-East York, OCT 2011