Ann Michotek
**** *** ******, *******, ** ***** 716-***-**** **********@*****.***
“Success is the result of perfection, hard work, learning from failure, loyalty and persistence”
-Colin Powell
Objective: A stimulating career using my marketing & public relations skills & experience
Skills & Abilities
Management/leadership
Creative team and staff management
Management of marketing and PR projects and campaigns
Budget planning and management
Marketing and public relations
Marketing plan/proposal development and implementation
Writing of press releases in AP Style
Serve as media liaison including media kit preparation
Specials events, press conferences and seminars coordinator and planning
Creative writing of marketing material such as newsletters, brochures, proposals and social media
Communications
Graduate of the Dale Carnegie School of Public Speaking
Spokesperson/media relations
Public speaker/speech writer
Proficient in all Microsoft Office programs
client management/customer Relations
Developed and managed client base
Acted as liaison with business owners and government officials
Managed nigh net worth clients
Social media and mass communication marketing
Accomplishments
• Created National Award-winning public relation program from the American Economic Development Council
• Designed & wrote National Award-winning newsletter from the American Economic Development Council
• Published author in various local and national publications
• Designed brochure that is now used as template for Wells Fargo Advisors nationwide
• Formed and lead Wells Fargo Green Team, Buffalo to organize environmental and charitable endeavors such as
Habitat for Humanity, Adopt a Family with Boys & Girls Club, Olmstead Park refurbishment
Experience
CLIENT ASSOCIATE, WELLS FARGO ADVISORS, WILLIAMSVILLE, NY 2008-PRESENT
• CLIENT RELATIONS AND SERVICE INCLUDING THE BUILDING AND MAINTENANCE OF
RELATIONSHIPS WITH EXECUTIVE-LEVEL CLIENTS
• DEVELOPED AND IMPLEMENTED ANNUAL MARKETING PLAN AND BUDGET INCLUDING
PROSPECT MANAGEMENT, CORRESPONDENCE, MARKETING MATERIAL, SPEECHES, POWER
POINT PRESENTATIONS AND PROPOSALS
• COORDINATED SPECIAL EVENTS SUCH AS CLIENT APPRECIATION EVENTS, WINE TASTING
EVENTS, TOURS AND SEMINARS
• WORKED WITH TOP-PRODUCING BROKER IN FINANCIAL INVESTMENT FIELD ASSISTING WITH
HIGH-NET WORTH CLIENTS WITH OVER $130,000,000 IN ASSETS UNDER MANAGEMENT
Formed and led Wells Fargo Green Team, Buffalo a volunteer program involving charitable causes and environmental projects,
such as Adopt a Family, Habitat for Humanity and Olmstead Park Conservatory
PRESIDENT/OWNER, COMPLETE MARKETING SOLUTIONS, CHEEKTOWAGA, NY 2006-2009
• BUSINESS OWNERSHIP –FULL SERVICE MARKETING COMPANY SPECIALIZING IN THE
HEALTHCARE INDUSTRY
• DEVELOPED AND IMPLEMENTED FULL SERVICE MARKETING PLANS FOR CLIENTS
• CREATED AND MANAGED SALES DATABASE USING MICROSOFT ACCESS
• PROPOSAL GENERATION AND CLIENT PRESENTATION
• DEVELOPED AND CONDUCTED MARKET RESEARCH PROJECTS
• ACCOUNTING/BOOKKEEPING CAPABILITIES
• STAFF MANAGEMENT
MARKETING REPRESENTATIVE, THE SCHWARTZ GROUP, WILLIAMSVILLE, NY, 2003-2006
• CONDUCTED INSIDE SALES AND TELE-TERRITORY MANAGEMENT FOR COMPANIES IN THE
HEALTHCARE INDUSTRY
• DATABASE MANAGEMENT/DEVELOPMENT/REPORTING
• SERVED AS PROJECT MANAGER, TEAM LEADER, AND CLIENT LIAISON
MEDICAL SEMINAR AUDIENCE GENERATION AND PHARMACEUTICAL PRODUCT MANAGEMENT
•
OFFICE MANAGER, LANCASTER PRIMARY CARE CENTER, LANCASTER, NY, 1992-2003
• SERVED AS MANAGER OF BUSY MEDICAL PRACTICE
• MANAGED STAFF; SERVED AS LIAISON WITH PHARMACEUTICAL REPS AND PATIENT
• DEVELOPED AND ADMINISTERED ALL PUBLIC RELATIONS AND MARKETING EFFORTS
• HANDLED ACCOUNTING NEEDS
ASSOCIATE DIRECTOR, AMHERST INDUSTRIAL DEVELOPMENT AGENCY, AMHERST, NY, 1988-1992
• DEVELOPED AND WROTE MARKETING MATERIALS INCLUDING NEWSLETTERS, BROCHURES,
PROPOSALS
• WROTE PRESS RELEASES, ACT AS MEDIA LIAISON, DEVELOPED MEDIA KITS
• DEVELOPED AND DELIVERED SPEECHES AND PRESENTATIONS FOR A VARIETY OF AUDIENCE
INCLUDING NEW YORK STATE ASSEMBLY, BUSINESS GROUPS AND GENERAL PUBLIC
• DEVELOPED AND IMPLEMENTED MARKETING AND PUBLIC RELATIONS PLAN INCLUDING
BUDGET MANAGEMENT
Coordinated all special events, such as groundbreaking, ceremonies, press conferences
Education
Bachelor of arts June, 1984 State University of New york, College at Buffalo
Major: Communications/PR & Advertising emphasis
Page 2
Minors: Marketing and Sociology
Dale Carnegie, Effective Speaking & Human Relations November 1986
References and portfolio samples available upon request
Page 3