GEOFFREY TATRO
*** ******** ***** **. ************, FL 32259
Phone: 904-***-**** Email: ********@*****.***
OBJECTIVE
Sales Manager/Sales Representative
CORE COMPETENCIES
. Revenue Generation
. Business Development
. Account Management
. Project Management
. Lead Generation
. P&L Management
PROFESSIONAL EXPERIENCE
Allied Trailer Sales & Rentals
Branch Sales Manager, Jacksonville, FL. (2012-current) Responsible for all
sales, leasing, marketing and operations of a family-owned and operated
dealership of mobile office trailers, storage containers and portable
commercial buildings. Primary duties include: full P&L responsibility,
staffing, fleet maintenance, sales/rentals and all customer service
functions. Increased branch revenue by 22% since 2012.
Vanguard Modular Building Systems, Inc.
Area Sales Manager, Jacksonville, FL. (2009-2012) Managing 150-unit modular
building fleet branch with full P&L responsibility. Responsible for
maintaining and up-selling current accounts in southeast territory. Focus
on lead generation and establishment of new accounts. Overseeing all
branch project management, fleet maintenance, and overall daily marketing
and sales functions.
. Ranked #1 within the Company - Most Units Leased/Sold, April 2010
Williams Scotsman, Inc.
Branch Sales Manager: Jacksonville, FL (2003-2009) Managed 1500 unit branch
with gross book value of $20M. Directly responsible for all branch
sales/growth and marketing functions, including full P&L. Personally
serviced and managed over 600 clients while prospecting new accounts.
Oversaw all collections, invoicing, fleet maintenance, and daily branch
operations. Supervised 17 full time employees, subcontractors and vendor
pool.
. Ranked #1 of all Selling Branch Managers within the Southeast region @
$3.7M in total written revenue in 2007.
. Ranked #1 within the Southeast region in overall insurance waivers
sold in 2007.
. Achieved over 100% of budget goal for the branch from (2005-2008).
. Directly responsible for the growth of Branch Fleet size from 900 to
1500 units from 2003-2007.
. Individually exceeded $3.7M in written revenue in 2007.
. Spearheaded fleet utilization increase from 68% to 92% from 2003-2008.
Acton Mobile Industries, Inc.
Branch Sales Manager: Jacksonville, FL (1997-2003)
Directly managed and serviced over 400 accounts. Responsible for revenue
generation, prospecting new accounts and leads. Directed day-to-day
operations of branch. Supervised sales, administrative, service and
transportation personnel.
. Ranked #1 in Monthly Sales Revenue 14 times from 1997-2002.
. Grew branch fleet size from 400 to 750 units from 1997-2001.
. Ranked #1 in the company for New Accounts established in 1999.
G.E. Capital Modular Space
Branch Sales Manager: St. Louis, MO (1991-1996) Personally responsible for
the growth of branch fleet from 250 to over 500 units. Managed collections,
sales and administrative functions. Oversaw all P&L responsibilities
including receivables, rebilling, and collections. Directly responsible
for fleet maintenance, project management and overall daily operations.
. Masters Club Member exceeding 100% of annual sales quota 1993-1995.
EDUCATION:
Central Michigan University, Mount Pleasant, MI Bachelor of Applied Arts