Sales Marketing
Resume:
MARY ANN FITZHUGH
Camarillo, CA 93010 **********@*******.***
Marketing Executive with 20 years’ experience building software and SaaS/Cloud businesses. Strategic thought
leader who can execute. Deep hands-on expertise in product marketing, product management, business
development, marketing communications, and demand generation. Leader who can attract and retain talent.
Marketer who is passionate about technology and adept opening markets for disruptive solutions.
PROFESSIONAL
EXPERIENCE:
Compulink Business Systems, Inc. Westlake Village, CA
June 2009 to
Present
VICE PRESIDENT OF MARKETING & BUSINESS DEVELOPMENT
As member of the company’s executive team, worked with founder/ CEO of small 20 year old
EHR/Practice Management software company to double its revenues and client base in less
than 4 years.
Took the company from being virtually unknown to considered one of the top 3 vendors in
ophthalmology.
Built the company’s marketing organization from the ground up. Designed and launched its
first professional website, along with implementing a client support portal. Selected,
implemented and trained company staff on marketing automation tools including Web
CMS system, email marketing tool and web/graphic design tools.
Established relationships with physician KOLs (key opinion leaders), gaining their
agreement to provide feedback to company’s engineers and testimonials to peer
physicians.
Recruited and managed marketing/sales and product development relationships with key
diagnostic equipment and clinical software partners to increase sales and expand product
offering.
CallSource, Westlake Village, CA
May 2007 to
September 2008
VICE PRESIDENT OF MARKETING
Recruited to lead marketing efforts for the company’s Call Tracking SaaS business, with
special emphasis on SEM/SEO, building online presence and demand generation programs.
During first three months on the job redesigned website and implemented marketing
programs, which doubled number of qualified leads and reduced CPL by 50%.
Assumed management of company’s Salesforce.com implementation.
June 2005 to
OmniUpdate, Inc., Camarillo, CA
May 2007
VICE PRESIDENT OF MARKETING
Led marketing for small (10 employees) provider of Web Content Management SaaS
solution for Higher Education market.
During two years at the company, help raise the profile of the company to be one of the major
providers of CMS solutions to colleges and universities.
Helped grow sales by 50%, and doubled the size of the client base.
Developed a strategic alliance partner program, recruiting five key partners including
Noel-Levitz.
April 2003 to Citrix Online (formerly Expertcity.com Inc.) Santa Barbara, CA
March 2004
SENIOR DIRECTOR OF PRODUCTS
Recruited to help build the enterprise market for GoToMyPC by establishing and driving
its product management process and its marketing.
In less than 12 months, helped grow enterprise sales by 35%, gaining key industry
(Gartner, Forrester) endorsement and helping position the company for acquisition by
Citrix.
Hired the team of five marketing and product managers. Managed the company’s
Salesforce.com implementation.
Established the company’s product planning process, establishing its product lifecycle
process, executive strategic roadmap review process and a customer advisory board.
Delivered demand generation programs which tripled the number of qualified leads and
rolled-out sales enablement programs to support growing enterprise sales team from 10
to 45 reps in less than 8 months.
May 2001 to Authoria (formerly Advanced Information Management) Santa Barbara, CA
January 2002
DIRECTOR OF MARKETING
Led marketing for a small (70 employees) supplier of Enterprise Talent Management and HR
software. Re-positioned and re-branded the company including redesigning website and creating
full suite of marketing collateral. Launched online marking campaign targeting SAP customers,
adding $1M to sales pipeline.
September 1998 to Unisys (formerly PulsePoint Communications) Carpinteria, CA
September 2000
DIRECTOR OF PRODUCT MANAGEMENT
Recruited to lead product management efforts for supplier of telecommunications software,
with the goal of delivering its next generation VoIP product.
In first year, instituted release planning processes which ended 18 months of engineering
delays, allowed product to go to beta and ultimately enabled the company to be sold to
Unisys.
Renegotiated product commitments with Verizon and AT&T.
Developed company’s VoIP and unified messaging strategy.
June 1996 to Oracle Corporation, Chicago, IL
August 1998
DIRECTOR OF AMERICAS FIELD MARKETING
Drove demand generation activities one of Oracle’s two US sales regions and responsible for
$1B+ in annual sales of all of its products.
Managed a $7M+ marketing budget and responsible for regional programs including
seminars, direct/email mail, telemarketing, tradeshows, advertising, and customer/executive
events.
Started with one employee, growing to 12 regional managers supporting 27 states, 500+ sales
reps and delivering 100+ events/campaigns per month.
Helped grow sales revenue 20% in the first year and 30% in the second year. Increased
qualified leads by over 200% in that same period.
Opened the SMB market in the region, launching a campaign that delivered $450M in sales.
Developed field marketing best practices adopted Oracle’s regional organizations globally.
Re-negotiated marketing agreements with Oracle’s regional alliance partners increasing
campaign ROI by 50%.
June 1994 to Accenture (formerly Andersen Consulting) Chicago, IL
May 1996
SENIOR PRODUCT LINE MANAGER
Recruited to help this global management consulting and IT services company turnaround
its project management packaged software business.
Fundamentally changed the product planning process to redesign and deliver a new
release of the product within first six months.
Gained endorsement of key IT analysts.
After only one year, invited to join the firm’s methodology group training all new
consultants on effective software project development techniques.
November 1977 to Hewlett-Packard(formerly Digital Equipment Corporation), MA & NH
May 1994
MANAGER OF PRODUCT MANAGEMENT
SENIOR PRODUCT MANAGER
PRODUCT MARKETING MANAGER
SALES REPRESENTATIVE
MANUFACTURING MATERIALS PLANNER
Held positions with increasing responsibility in sales, marketing and engineering in several of
DEC’s global application software businesses including business intelligence, applications
development tools, and office automation/collaboration tools.
As a senior sales representative, met or exceeded quota each year in sales. Promoted
twice.
Helped develop and launch several of the industry’s “firsts” including, the first
commercial Email system, first text-to-speech system and first integrated office software.
Developed the business and product plan and secured initial investment to launch the
company’s Business Intelligence business.
EDUCATION:
BA, American Studies
University of Massachusetts
Lowell, MA
Summa Cum Laude
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