Marketing Manager

DILIP RAMACHANDRAN Accelerating Revenue through Marketing Leadership

***** ****** **** **, *********, CA 95014, C: 408-***-****, **********@*****.***

Summary

Global marketing executive with extensive experience growing market share & revenue.

System level expertise in Software Defined Networking (SDN), Cloud Computing, data center,

wireless, security, & storage markets. Significant experience winning Tier1 customers. Strategic

thinker with aptitude to target new markets and generate new revenue streams. Excellent

communicator, verbal and written, strives to build collaborative cross functional relationships. High

integrity results oriented leader with exposure to managing large teams. Noted for:

Impressive revenue growth – Grew revenue 5X to $100M+ in 5 years

Successful new product launches & Ecosystem build out

Expansion into new markets and winning new customers

Additional Skills and Competencies

Go-To Market Strategy Strategic & Segment Marketing

Product Lifecycle Management Marketing Communications / PR

P/L Management Strategic Alliances & Ecosystem

Multi Core Processors & Software Competitive Analysis

Solutions Marketing Technical Marketing

Contract Negotiations Product Collateral Development

Professional Experience

Feb 2012 – Aug 2013

Senior Director of Marketing, Networking Solutions Group

LSI CORPORATION, San Jose, CA - Technology company with $2.5B/year revenue

Joined LSI to grow market share and offset declining revenue from legacy products. Turned

around new customer wins in APAC with a strategic partnership with Hauwei.

Responsible for software product marketing and managing ecosystem alliances. Defined

software roadmaps including Openflow implementations, vSwitch offload, and base station

caching solutions for Axxia processors. Relocated to Bangalore for a year to be site leader for

networking development team. Led APAC marketing for Axxia ARM Multicore processors and

Layer 1 SoC products and drove overall CPU strategy.

Established a long term strategic partnership with Huawei.

Site leader for 100 engineers (SoC design verification and software) in Bangalore.

Drove strategic partnership with ARM – Linaro.

Established a perform ance benchmarking team for competitive analysis.

Senior Director of Marketing, Multi-Core Processor and DPI Products Apr 2007- Feb 2012

NETLOGIC MICROSYSTEMS/ RMI CORPORATION, Santa Clara CA

Technology company with $400M/year revenue

Joined RMI during start-up phase in 2007 and promoted to Sr. Director of multi core processor

marketing and applications engineering in 2009. Continued to lead processor marketing post

NetLogic acquisition in 2009. Drove new customer wins and revenue resulting in the successful

acquisition of NetLogic by Broadcom for $3.7B in 2011.

Led at team of 12 for W W marketing, product line management, pricing, hardware & software

roadmap definition for multi-core processor products (XLP, XLR, and XLS) and NETL7 Deep

DILIP RAMACHANDRAN **********@*****.***/408-***-****

Packet Inspection (DPI) products. Drove market expansion into Network Attached Storage

(NAS) and Unified Threat Management (UTM) markets by developing hardware and software

reference solutions.

Drove worldwide adoption with Tier1 customers resulting in revenue growth from $20M to

$100M+ in 5 years.

Exceeded 75% gross margin for the product line.

Successfully launched industry’s highest performance XLP family of embedded multi-core

processor products.

2005 – 2007

Senior Sales Manager

APPLIED MICRO CIRCUITS (AMCC), Sunnyvale, CA. $250M/yr Technology company.

Global sales account responsibility for Cisco Systems and Juniper Networks. Drove key

design wins for AMCC’s PowerPC processor, 10GE Phy, and Framer products. Managed

sales representative firms and customers in the Western Region. Led new technology

evangelization with major OEM’s to establish next generation multi core PowerPC processor

platform.

Negotiated Master Purchase Agreement (MPA) with Cisco.

Improved AMCC’s supplier rating within Tier1 customer from Prohibited to Preferred

Supplier List (PSL) status.

Performed revenue and technology due diligence efforts resulting in $69M acquisition of

Quake technologies.

Senior Marketing Manager 1997 to 2005

EPSON ELECTRONICS AMERICA (EEA), San Jose, CA.

Subsidiary of Seiko Epson Corporation, Japan.

Responsible for marketing Epson’s ASIC design and foundry manufacturing services.

Licensed Epson’s design IP, third party standard cell libraries, and marketed Seiko Epson’s

foundry capacity to fabless semiconductor customers. Negotiated IP License Agreements,

Advance Production Payment (APP) contracts, and semiconductor wafer purchase

Agreements.

Achieved 300% revenue growth from $15M to $60M in 3 years.

Expanded number of customers by 3X over 2 years

Senior Development Engineer 1995 to 1997

CYPRESS SEMICONDUCTOR CORPORATION, Round Rock, Texas

Successfully developed Flash, EEPROM, and antifuse FPGA technologies. Defined

technology roadmaps and process & design rule specifications for new technologies.

Designed test structures, and developed electrical characterization test routines.

Education

UC Berkeley and Columbia University

Dual MBA Degrees, Dec 2003

The University of Texas at Austin

MS Electrical Engineering, Dec ’97 BS Chemical Engineering, May '95

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