Sales Customer Service

Dale Monson

***** ****** **

Omaha, NE *****

Mobile #952-***-**** Email: ********@*****.***

Professional Strengths:

Strategic Planning

Building Agile high performance teams

Business Process Re-engineering

Developing Innovative and Engaged Management

E-Commerce site development, User Experience, Hosting

E-Commerce Marketing & Sales Optimization

Enterprise Application Development and Integration

Warehouse/Distribution System development

Revenue Enhancement

Infrastructure Development

Customer Service Focus

Operational Efficiency

Club Growth Strategies

Professional Work Experience:

Oriental Trading, Inc, (a Berkshire Company) $550+Million Annual Sales, 75% via eCommerce, 1,800+ employees

SVP & Chief Information Officer Feb 2012 – Sep 2013

Accomplishments:

Developed 90 day acquisition strategy for a $30M company allowing utilization of existing assets achieving company

acquisitions synergies ahead of scheduled 1 year plan.

Identified and negotiated a secondary data center site to drive $2M in savings with the outstate selection, implementation and

fully functioning site online in 90 days.

Introduced and coaching of continual process improvements to optimize existing technology and manage performance to ensure

optimal support of the enterprise.

Leveraged agile, scrum and standard PDP best fit project methodologies

Developed and implemented SEO strategy including tools, onsite optimization and site design changes within 30 days creating

business approach to improve YOY SEO 20% sales growth in CY Q1 sales to $13.4M

Implement changes to optimize development and support of “state of the art” WMS systems replacing $1.3M contract with

internal resources saving over $800K while also improving the speed and quality of delivery.

Identified and implemented $2.1M savings opportunities in 12 months to strengthen the bottom line and delivering sales growth

by delivering the following projects.

Recommended and received approval to launch EDW program. Phase I anticipated to be delivered in 12 months to allow for

cut-over from existing environment driving an annual savings exceeding $500K

Identified and implemented opportunities to develop IT as a business partner.

Websites: www.orientaltrading.com B2C, party supplies, wedding, craft, VBS, educational products

www.terrysvillage.com Specialty home decorating products for older niche market

www.funexpress.com B2B business, Fund raisers, Non Profit Org’s, Resellers & Redemption

Databases: Oracle, DB2, Netezza, SQL Server

Languages: Java, RPG, C, Visual Basic,, SQL and SAS

Systems:Vmware, MAC, Solaris, SQL, Sharepoint

Hardware: Power I, Netezza, Dell Servers and Desktops

The Sportsman's Guide, Inc., So. St Paul, MN $330+ Million Annual Sales, 78% via eCommerce, 900+ employees

Chief Information Officer & Senior Vice President Operations July 2006 – February 2012

Chief Information Officer & Vice President Distribution, IS&T August 2005 – July 2006

Chief Information Officer & Vice President I/S&T Jan 2001 – July 2006

Vice President Software Development May 2000 – Jan 2001

Director of S/W Development July 1999 - May 2000

Sr. Manager S/W Development April 1998 - July 1999

Manager of S/W Development April 1997 - April 1998

Accomplishments:

Developed E-commerce sales, team and platform with successful growth from $0 to $200+ million annual sales thru e-

Commerce channels.

Identified and implemented E-commerce revenue growth strategies thru affiliate relationships including Amazon, E-Bay,

Natural and Paid search, E-mail campaigns

Initiated club growth strategies and improvements to ensure continued growth of club members to exceed 565,000 annual

renewing members driving significant company revenue and profits.

Identified growth opportunities thru migration from an item merchant to a product line merchant with expansion opportunities

thru growth of factory direct business partners and JIT integration processes.

Negotiated new UPS contract to save the company $1 million annually (Pre-Redcats, USA acquisition).

Implemented sales growth strategies thru expansion of cross-sell and keyword search creating additional $4 Million annual sales

Managed development, maintenance and support of all corporate systems and web site initiatives

Managed $23 Million Annual budget including; Distribution, Call Center/Customer Service, IS&T & S/W development.

Engaged management of Technology group and Operations groups reducing downtime and streamlining processes.

Provided strategic planning and recommendations of priorities for system replacements, upgrades and enhancements.

Established procedures working with directly Grant Thornton to comply with Sarbanes Oxley for pre IPO launch

Implemented controls to ensure PCI compliance is obtained and procedures allow for continual review and ongoing PCI

adherence.

Performed company pre and post acquisition review of TGW for system and operational opportunities.

Successfully negotiating Union contracts

Ecommerce & Web Site Development:

E-Commerce development of www.sportsmansguide.com, www.bargainoutfitters.com, www.boatingsavings.com,

www.workwearsavings.com

Sales growth of websites from '98 $1 million, '06 $185 million +, to 70% of company revenue in ‘11

Developed integration from websites to back-end corporate systems and external vendors

Developed E-content data model, structure design, environment selection H/W & S/W

Developed highly motivated and efficient web development team

Identified and implemented growth strategies utilizing affiliate relationships

Initiated Natural search and Paid search strategies now generating an additional $2 Million in annual revenues.

Corporate System:

Initiated shipping and product margin improvements thru proactive product performance reports.

Successfully developed employee continual improvement mentality improving corporate bottom line.

Implemented controlled development and testing environment with Q/A standards review and testing processes to minimize

downtime and ensure successful code development implementations.

Directed development team for all software modifications and enhancements for the following areas: Telemarketing/Customer

Service/Warehouse/Distribution/Datawarehouse/Marketing

Implemented remote call centers for overflow and disaster event resolution

Websites: www.sportsmansguide.com Clothing, Footwear, Outdoor sporting goods, tools, home furnishing

www.boatingsavings.com Boating products for outdoor enthusists

www.workwearsavings.com Workwear clothing, footwear and tools

www.bargainoutfitters.com Discount clearance site for footwear, clothing, home furnishings

Databases: Oracle, Unidata, Redbrick, SQL Server

Languages: Unidata/Pick Basic, C, Visual Basic, ASP,.NET, Redbrick, SQL and SAS

Systems:AIX, Solaris, Server 2000,

Hardware: RS/6000, Sun Solaris, Compaq Servers and Desktops

+

Select Comfort, Plymouth, MN $80 Million Annual Sales 1,200+ Employees, 300+ Stores

Project Lead/Manager - Retail & Direct Divisions January 1996 – April 1997

Accomplishments:

Prepared POS project plan, cost estimates and benefit analysis for I/S steering committee

Performed system selection process for best fit retail order entry system

Managed design, testing and implementation roll-out to 300+ nationwide retail stores within 1 years

Reviewed projects and establish priorities with divisional department heads

Assembled cross-functional teams for design, development and roll-out.

Negotiated contracts for H/W and S/W purchasing and implementation needs.

Proex Photo Systems, Edina, MN $20-26 Million Annual Sales; 400 + Employees, 36+ Retail stores

Director of Information Systems December 1990 – January 1996

Accomplishments:

Developed strategic planning and established system development priorities for all S/W & H/W infrastructure.

Negotiated contract for purchase of Informix based POS application

Created Data Warehouse for data mining for customer club file and all historical sales information

Identified strategic need for a centralized appointment system and developed application to allow real-time bookings to increase

customer satisfaction and to empower frontline associates.

Managed roll-out of frame relay system to bring all 28 stores online to main corporate system

Designed and managed development of control mechanism to link front-end POS systems to back-end corporate production

facility.

Managed Telecommunications needs for 56K, T1 lines and corporate telecommunications systems

Dataserv Equipment Inc., Eden Prairie, MN

Residual Value Analyst/Accounting Manager October 1988 – June 1990

Accomplishments:

Performed research and analysis to recommend residual values for portfolio valuation of a $700 million lease portfolio.

Interfaced extensively with external forecasting services of IDC, Gartner Group, DMC & CE gathering data to analyze

computer hardware, future anticipated announcements and impact on existing hardware in lease portfolio

Managed 5 person accounting staff responsible for lease booking and revenue accruals from equipment leases

Prepared residual value impact reporting system for the Board of Director presentations.

Created lease revaluation system reducing staffing needs from 7 people to 1 person

Streamlined re-forecasting process to allow presentation of impact of residual value changes to board

Eliminated an existing 3month delay from recommended residual value changes to impact analysis

Education:

'94 Mankato State University - BS Degree Accounting, Minor Business Admin, Computer Science

'86 - '94 University of Minnesota - Extension Classes - Emphases Double Major Comp Sci & Accounting

'84 - '85 Mankato State University - Coursework Emphasis Double Major Comp Sci & Accounting

'82 – '84 Austin Community College - AA Degree - Emphasis Accounting and Computer Science

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