Sales Marketing

Kay Zilliox

***** ******** ******

Dallas, Texas 75252

469-***-**** Office

214-***-**** Cell

EDUCATION

MBA, Finance, University of Southern California

BS, Business Management/Qualitative Business Analysis, Penn State

University

(Both degrees with honors)

QUALIFICATIONS

Results oriented strategic program leader. Demonstrated ability to

understand and resolve complex issues, direct multiple projects, and engage

cross-functional team members.

Marketing Research Strategy Presentations

Digital/Social media Communication Team Leadership

Program Management Project Management Customer Analytics

EXPERIENCE

Citi, VP. Marketing Research, Irving, TX, 2003-Present

. Conducted and presented findings and recommendations for more than a

hundred primary marketing research studies. Examples of net impact of

research findings:

- Increased response to direct mail offers by providing insight on

event timing, decision factors, value propositions, offer

clarity, value statement attractiveness, and reasons for non-

response.

- Increased loan modification pull- through after identifying and

correcting issues with the loan application process and

documents.

- Selected best concepts for product development and introduction

including incentives that improved payment behavior and helped

customers avoid foreclosure by offering temporary hardship

assistance and mortgage consideration after a short sale.

- Restructured training programs to focus on issues least

understood by reps and the utilization of new platforms, which

improved rep understanding and moral and resulted in better

customer satisfaction and faster processing time.

- Restructured the bank sales approach for mortgages, increasing

bank origination volume.

. Created mechanism for social media monitoring of consumer comments.

. Led cross-functional team to develop a customer blog site.

. Conducted an in-depth assessment of the mortgage industry, identifying

product opportunities while outlining associated risk, affirming

company's conservative origination approach.

. Represented marketing on senior management team to champion new

product ideas.

. Co-chaired team to redesign and streamline the online application

process.

Guaranty Bank ($16B subsidiary of Temple Inland), SVP, Marketing Product

Management, Dallas, TX, 2000-2002

. Researched, proposed and developed six new products designed to

attract younger customers, increase deposits and generate fees.

(Rising Rate CD, upfront-interest CD, checking with American Airlines

Advantage miles, free checking with direct deposit, mid-level business

checking and a premium money market).

. Directed cross-functional team redesign of checking statement content

and appearance.

. Drove initiative to enable new consumer and business accounts to be

opened online.

. Developed internal marketing website allowing branch sales staff to

customize promotions.

. Conducted product campaigns that achieved a 10% growth in revenues.

.

Kay Zilliox

Verizon, Senior Manager, Strategic Planning, Irving, TX, 1996-2000

. Delivered strategic plans for $17 billion Telephone Operations

Division for executive management and the Board of Directors, and ran

cross-functional teams to address strategic issues.

. Co-Chaired Rural Evaluation Project taskforce to prioritize value of

rural properties based on technology upgrade costs, competitive threat

and market potential. Identified $1.6 billion in properties as "not

cost effective to upgrade" which were subsequently sold.

. Co-Chaired Revenue Initiatives task force to evaluate and prioritize a

list of employee-submitted product ideas that totaled $82 million in

opportunity. Ideas identified as the best fit based on company

strategy and capability were distributed to the appropriate product

team for further review.

. Directed marketing research projects to evaluate product ideas, call

center initiatives, service priorities, delivery items, name

awareness, company reputation and advertising.

Director, Loan Operations, ACE Cash Express, Irving, TX, 1995-1996

. Directed sales, licensing, training, marketing, and operations for

unsecured, short term lending.

. Introduced and expanded loan program from 3 to 8 states (34 to 116

stores).

. Increased loan revenues 840% - surpassing all targets - from $50,000

to $420,000 per month (representing 7% of company revenue in 1996)

while maintaining a 40% profit.

Bank of America, VP, Product Management & Marketing Research, Irving, TX,

1985-1994

. Developed and managed bank deposit products with an annual advertising

budget of $5 MM

. Introduced in-branch phone home loan program creating mortgage

generation capability.

. Introduced targeted use of customer segmentation/household approach in

products, campaigns, and sales increasing effectiveness of direct mail

and telemarketing efforts.

. Managed customer satisfaction, awareness and usage marketing research

studies.

. Co-chaired an 80-person one-year project team to assure compliance

with Truth in Savings legislative changes - received accommodation for

successful early implementation.

. Tripled alternative investment income to $3 million.

. Led due diligence efforts to access the marketing impact from

acquisition/sale of SASA and Sooner Federal and the sale of the bank

(First Gibraltar) to Bank of America.

. Set deposit product pricing based on weekly financial requirements,

tying with advertising, managing deposit needs.

ACTITIVIES AND HOBBIES

President, Plano/Collin County AAUW Branch

Yoga

Contact this candidate