Cole Schaaf
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Cellular: 937-***-****
Email: ******.*******@*****.***
EDUCATION
Bowling Green State University Bowling Green, Ohio
Bachelor of Arts and Sciences 2012
Major: Communications
Minor: Promotions and Advertising
WORK EXPERIENCE
614 Media Group February 2013 – October 2013
Account Executive Columbus, Ohio
• Continuously build new client relationships while increasing advertising revenue.
• Providing quality customer service to clients to build relationships and retain client satisfaction.
• Developed effective marketing strategies for clients through different advertising mediums such as print,
online, social media, direct marketing, and direct email marketing.
• Planned events and promotions to heighten awareness of publication and local businesses around Columbus.
The BG News January 2009 – May 2012
Advertising Account Executive Bowling Green, Ohio
• Met with 20 clients face to face per week while maintaining school work and participating in other campus
organizations.
• Developed and maintained over 80 client relationships through inside and outside sales to illustrate how the
BG News campus paper and online publication can impact client’s sales growth.
• Analysis of advertising results to improve upon existing campaigns and layouts meeting client’s company
objectives.
Bowling Green State University January 2010 – December 2010
Go Greek Team Representative Bowling Green, Ohio
• Led university awareness programs to increase knowledge among incoming freshmen students and their
parents.
• Collaborated with university officials to improve Greek Affairs programming and marketing efforts to
increase student leadership in the Bowling Green community.
• Contributed to the efforts of improving strategic initiatives around organizational awareness.
ACTIVITIES
University Activities Organization February 2009- November 2010
Volunteer Bowling Green, Ohio
• Performed event coordinator duties which included viral marketing and publicity
• Escorted talent, which includes Top 40 artists, to backstage area and assisted with backstage responsibilities.
• Assisted in setting up the seating, tables, and tents for university concerts.
Sigma Phi Epsilon, Ohio Kappa, BGSU August 2008 – May 2012
Vice President of Recruitment, New Member Educator Bowling Green, Ohio
• Developed recruitment process for entire organization to utilize.
• Presented recruitment and retention plans to fraternity alumni board on a bi- monthly basis.
• Developed a new member platform to teach and retain new members within the organization.
COMPUTER SKILLS
• Microsoft Office: Word, Excel, PowerPoint, and Outlook