Courtney Frances Koverman

**** ******* *****

Bellbrook, Ohio 45305

937-***-****-Cell

937-***-****-Home

aca20f@r.postjobfree.com (email)

I am an executive marketing and sales director who specializes in creating 360-degree strategic plans. It is not good enough for an organization to, "say what you want to be"; you must "become what you want to be". This means marketing, sales and operations have to perform in unison by collaborating in the development and implementation of any growth strategy. I am a leader that understands how to systematize and align this process across

complex organizational structures.

I am creative, but focused... I am a visionary, but also practical. It is this interesting dynamic, combined with my ambition and desire to win for myself and team, that will ensure a successful partnership between myself and future organization.

Industry Experience: Healthcare, Media, Telecommunications

Areas of Expertise: Strategic Planning, Brand Development and Unification; Integrated Marketing Strategies; Creative Advertising Development and Design; Media Planning and Buying; Event Planning; Sponsorship Negotiation; Agency Management; Website Management; SEO and PPC Oversight; CRM Development; Metrics Analytics; Market Research; Product and Service Development; Customer Management and Retention; Relationship Building; Strategic Partnerships; Social Networking; Marketing and Sales Process Development; Sales Training; Sales Management; Sales Presentations.

Software Competencies: Adobe

In-Design, Adobe Photoshop, Adobe Illustrator, Microsoft Word, Microsoft Excel, Microsoft Publisher, Microsoft PowerPoint, Microsoft Outlook, Joomla, Salesforce, ACT!

Committees, Community Groups and Professional Networking (Past and Present): Board Member Brookville Area Chamber of Commerce; Co-Marketing Chair for the “Walk to End Alzheimer’s”; Better Business Bureau’s Eclipse Integrity Award Committee; Dayton Chamber; LinkedIn Dayton; Liturgy of the Word PreK and Kindergarten Teacher Volunteer.

Professional Background:

The Ohio Masonic Home, Springfield, Ohio

DBA Springfield Masonic Community, Browning Masonic Community and Western Reserve Masonic Community

Director of Campus Marketing

June 2013-October 2013

Reporting directly to the COO, I generated strategic marketing plans and campaigns to ensure high census levels at all Ohio Masonic Home campuses and managed communities across the state. This included: Springfield Masonic Community; Western Reserve Masonic Community in Medina; Browning Masonic Community in Waterville. The Ohio Masonic Home goal was to be branded as the "The Trusted Resource for Aspired Living": It was my responsibility to ensure this message was successfully communicated by designing and executing marketing campaigns using a diverse set of tools to support the campus operations. I designed 360 degree marketing programs for corporate owned and managed campuses that integrated mass media, public relations, field and online marketing with creative programs that raised brand awareness at the state and local levels. I had primary responsibility over all promotional calendars, ensuring adherence to budget requirements, submission deadlines, key promotional goods and measuring of promotional effectiveness. I had primary responsibility for over all campus marketing budgets, from both a planning and tactical execution perspective. I maintained a measurement system to track the effectiveness of all marketing efforts, and possessed an ability to effectively utilize market data. I also managed all social media vendors.

Notable Accomplishments:

Cultivated a strategic partnership between the Miami Valley Alzheimer’s Association and Masonic Aging Services that will result in a newly-developed, web-based solution that “Makes Caregiving Easy” for those taking care of someone with an Alzheimer’s or Dementia diagnosis, being brought to the state level in December and ultimately to the national level based on successful adoption and utilization.

Managed the development and implementation of marketing collateral and PR for the opening of two new memory care neighborhoods in Waterville and Medina.

Worked with COO, Corporate Director of Development and Campus Presidents in the development of the initial strategic marketing plan and budgets for 2014.

Completed campus marketing assessment through various site visits, partnering with Corporate Officers and Campus Presidents, in order to successfully advise leadership in the strategic direction for 2014.

Brookville Enterprises, Inc, Dayton, Ohio

DBA BrookHaven Retirement Community; BrookHaven Conference Center; BrookBerry Catering

Director of Marketing and Sales

October 2008-June 2013

I was a member of the executive management team and responsible to develop and implement strategic marketing plans for our entire portfolio: 64 cottages, 100 apartments, 55 assisted living suites, 2 memory care communities, 140 bed skilled nursing community, in and outpatient rehabilitation center, home care, home health division, conference center and catering company. I directly managed our sales and admissions teams, while indirectly supervising campus department heads by ensuring marketing strategies and guidelines are maintained across the organization. I acted upon metrics data, market research and industry trends to: develop various marketing and sales strategies; conceive and design creative messaging; produce and place all advertising; write and disseminate press releases for BrookHaven’s services and events. I was also responsible for using this information to support recommendations and assist in the development of products and services that ensured BrookHaven’s longevity and profitability. I conceived and coordinated both on and offsite campus marketing events. I was responsible to market the campus’ services to area hospital leaders, physicians, social service and case management departments, government agencies, etc. through relationship development and mutually-beneficial partnerships. I contacted community groups to arrange appearances at meetings and make presentations. I was responsible for the oversight of the company’s website (www.brookhavenoh.org) and it’s content to increase SEO and ultimately inquiries. My primary goal for this mix was to develop and maintain optimal census levels in order to garner a positive ROI for our shareholders.

Notable Accomplishments:

Developed and implemented 2009, 2010, 2011, 2012 and 2013 strategic marketing plans that have consistently yielded admissions increases, including record-breaking lease signings for cottages and apartments two years in a row.

Apartments are at 110% budgeted census.

Medicare Census at 164% of budgeted census.

Created partnership with Dayton Heart and Vascular Hospital to conceive, define, design and promote a cardiac rehabilitation unit. The program allows BrookHaven to be a market leader in addressing demands to reduce hospital readmissions for a key diagnosis by aligning care pathways and outcomes with our largest referral source.

Assisted living averaged 104% of budgeted census in 2012.

Responsible for the development and implementation of Salesforce across the campus in 2012.

Implemented topline data metric reporting to streamline efforts among all marketing and admissions staff and developed systems to create a “single” approach to our business development activities.

Serving on a sub-committee for Kettering Health Network whose goal is to develop strategies and tactics to reduce 30-day readmissions for diagnosis as determined by Medicare. Designed the “Post Acute Services Education (PASE)” booklet, which was approved to go to production and will be used as a primary educational piece for physicians, nurses, medical staff and patients.

Partnered with Good Samaritan Hospital on a community wellness program called “Believe in your Health”, that has grown by over 400% since its inception. We now also serve Englewood, Vandalia and Lewisburg.

Community relations led to BrookHaven being named Brookville Chamber’s ‘2011 Business of the Year’ and I now serve on their Board of Directors.

Developed and submitted entry for Better Business Bureau® Eclipse Integrity Award, resulting in BrookHaven being named the Miami Valley’s winner in the 100+ employee category in 2010. I am now serving my third year as a member of the planning committee.

Collaborated with an outside agency to develop a marketing specifications guide for the campus to define and unify the BrookHaven brand. The project also included the redesign of the campus website to meet these new standards.

Dayton Business Journal, Dayton, Ohio

Advertising Executive

February 2008-October 2008

I was responsible for developing relationships with advertisers from the ‘health care/automotive/business services’ industries and helping them devise marketing plans that meet their branding goals. I helped them develop creative concepts for their advertisements and helped them implement strategies for effective placement. I was also responsible for actively networking throughout various trade organizations to promote Dayton Business Journal.

Notable Accomplishments:

Secured the presenting sponsorships for all four of our ‘Business of Health’ forums and special publications with Premier Health Partners.

103% of goal for July

108% of goal for August

Closed 7 new accounts and ended at 233% of my quota for our annual regional development magazine ‘Business in Dayton’.

Cincinnati Bell, Dayton, Ohio

GBS Account Manager

July 2006-February 2008

I was responsible for helping Cincinnati Bell increase its market share in Downtown Dayton, Huber Heights and Vandalia among the small to medium size businesses. I dealt with marketing and presenting a wide array of telecommunication solutions such as local, long distance, wireless, T1s, PRIs, CB1s, phone system equipment and all managed services associated with these products.

Notable Accomplishments:

Grew Produce One to the largest reoccurring revenue account for my sector with revenue valued at $6,000 per month by securing all of their telecom business.

Closed the first CB1 (VOIP) products in Dayton when I secured South Dayton Mortgage.

Closed over 40 access lines with long distance across all 10 Handyman Ace Hardware locations.

Ended December 2007 with over 250% of wireless quota.

3rd Quarter Quota Club Winner 2006

Ended first month at 126% of quota.

Conducted ride-along with potential team members, reported feedback to supervisor and trained new hires.

Cox Radio Dayton, Inc, Dayton, Ohio

Senior Account Manager

January 2004-June 2006

I was responsible for managing and building relationships with a list of around 40 accounts, while prospecting for new business in order to buffer churn. I had to present large regional accounts with evidence of this area’s and my station’s viability, in order to secure greater share of their advertising budget. I did this by providing ratings and market research to agencies in a way that told the story of my station’s strength in relation to the advertising strategies of their clients. I helped local businesses develop and implement marketing strategies to directly address their immediate and long-term needs. Also, as a senior account manager it was my duty for training and mentoring new hires and motivating the team to attain quarterly goals.

Notable Accomplishments:

Secured three new regional accounts in 2006 on an annual basis that included: Time Warner Cable, Wendy’s and Pella Windows. Represented total revenue of over $75,000 for two stations ranked fifth in the market place when combined.

Responsible for conducting ride-along of potential new hires and reporting to my manager.

Developed and secured all title sponsorships for our 95 Days of Summer Promotion.

Promoted to a senior account manager in 2005.

Finished over 130% of budget for top performance in 2005.

Completed Center for Sales Strategy’s (CSS) certification in marketing pro in 2005.

Finished 2004 over 110% of budget.

Completed Center for Sales Strategy’s certification in sales pro in 2004.

Further Experience: Available Upon Request

Education: Miami University, Oxford, Ohio GPA: 3.754/4.00

Bachelor of Science in Mass Communications with a Thematic Sequence in Anthropology

Graduated Cum Laude in December 2001

Phi Eta Sigma National Honor Society

Golden Key National Honor Society

Brian Mack, Healthcare Marketing & Business Development Strategist Brian managed you at BrookHaven Retirement Community If I could devise a formula for a top notch Senior Living and Health Care Marketing Executive, it would include a strong base of knowledge and sophistication in all aspects of marketing strategy, business development fundamentals, and community relations acumen. A generous nature and sincere concern for the elder population would also be key ingredients. Lastly, I would top it off with a boundless supply of energy and a positive "can-do" attitude. Fortunately, there's no need to create such a person from scratch, because Courtney Koverman already embodies each of these characteristics. During my association with United Church Homes and BrookHaven Retirement Community, I found Courtney to be among the most skilled marketing professionals in the business. She is a true asset to her organization and I recommend her highly and without reservation.” February 14, 2013,

Donald Wharton M.D., Medical Director at CareSource Management Group worked with Courtney at BrookHaven Retirement Community Courtney has done an incredible job of multi-media branding/ marketing of Brookhaven over the past several years. Her ads actually made me proud to be associated with Brookhaven. Heck, I almost want to move in there myself!” February 1, 2013.

Debbie Janis, RN, BSN, Community Relations Manager, Good Samaritan Hospital (business partner) was with another company when working with you Courtney is unrelenting in finding new ways to accomplish her personal and professional goals. For the past year, we have collaborated on a free, wellness program for the Brookville community called "Believe in Your Health." Courtney brought innovative ideas, lots of energy and an infectious laugh to the table. We’ve had great success; our 2010 attendance has grown 222%. What more could I say? She’s terrific!” May 20, 2010

For more references and work examples visit: http//www.linkedin.com/in/courtneykoverman

Contact this candidate