Sales Marketing

Randall R. Wheeler **** Witney Ave NW, North Canton, OH 44720

Home: 330-***-**** Mobile: 516-***-****

E Mail: aca09c@r.postjobfree.com

LinkedIn: http://www.linkedin.com/in/rrwheeler

-1-

Sales Management and Strategic Marketing executive known for developing and implementing strategies

that result in growth in new and existing markets while maintaining strong relationships and high integrity.

Business Functions Products and Services

• Operations • Payments devices – ATM, ECR, POS

• Marketing and Distribution • Card based systems and services

• Product Management • Electronic and Mobile Commerce

• Strategic Planning • Card Issuing and Acquiring

• International Market and Distribution • Credit, debit, prepaid and other card products

Development

• Business Development Physical and Electronic Security

•

• Sales Management Transaction Processing

•

• Manufacturing Check authorization and guarantee

•

• Merger/Acquisition and Integration Smart Card and other card technologies

•

• Public and Private Sector RFPs Hardware and software Services

•

Key Accomplishments

Extensive business experience in U.S., Canada, Europe, South Africa, South America and Middle

East.

Successfully managed expense budgets ranging from $2 million to $20 million at start ups to large

corporations

Executed marketing plan that repositioned WAY Systems from small vendor to leadership role in

Wireless Mobile Merchant POS Solutions

Developed and executed Distributor Model for WAY Systems and Lipman resulting in improved

operational cost and smooth order flow

Grew POS Solutions annual revenue by 34% at Lipman while reducing expenses

Launched successful MasterCard Electronic program in Brazil, South Africa, and Korea

Successful integration of EuroPay for MasterCard

Increased market share and penetration by 150% for start up in Healthcare services for higher

education

Successfully managed RFP team for government bids resulting in profitable contracts for Diebold

and Lipman USA

Successful integration of MedSelect acquisition for Diebold

Negotiated $20 million acquisition and integration of Griffin Technologies for Diebold

Propelled Diebold into the emerging Campus Card System market

Founding member of Smart Card Alliance furthering Diebold’s Smart Card strategy

Professional Experience

TransFirst LLC (May 2010 to September 2013)

Vice President, VAR Partner Business Development

Develop the VAR Partnership Program in specific vertical markets including government, education and

mobile payments.

Director, Business Development

Relationship executive for assigned major ISO client relationships. Responsible for developing and growing

business of existing clients.

-2-

WAY Systems (2006 to 2009 – acquired by Verifone)

Chief Marketing Officer, Head of Worldwide Sale and Product Management

Implemented Distributor Model and Channel segmentation resulting in improved operational

efficiencies, reduced operating expenses and backlog order flow

Developed and executed innovative company image and value proposition resulting in market

expert leadership role in Wireless Mobile POS Solutions

Implemented regimented International Opportunity process to filter leads for viable opportunities to

pursue and close

Successfully renegotiated legacy agreements to improve terms and economic benefits

Transitioned Product Management function from sales support to strategic planning and market

sensitivity for managing product development.

Key member of the Executive Team setting direction and executing strategies to grow market

presence and address emerging opportunities.

Lipman USA (2003 to 2006 acquired by VeriFone)

Executive Vice President, Sales and Marketing

Achieved 34% annual revenue growth in 2005 over 2004 in POS terminal solutions while achieving

record profitability and contribution margins.

Reduced operating expenses from 25% of annual revenue in 2004 to less than 18% in 2005, thereby

increasing profitability by 7% in a price competitive market.

Successfully launched new product line by managing sunset of previous products

Implemented Distributor Model and Channel segmentation resulting in higher margins and reduced

operating expenses

Restructured and developed professional sales organization to achieve annual revenue goals in

excess of $70 million.

Established new market/customer segment strategies and successfully penetrated new markets

thereby generating incremental revenues.

Executed organizational strategies including organizational re structuring and process and control

for near and long term growth for the company.

Negotiated and executed several key customer annual agreements accounting for over 75% of annual

revenues.

Key member of Executive Management team responsible for successful operations of U.S.

subsidiary, largest subsidiary of multi national corporation.

MasterCard International (1998 to 2003)

Senior Vice President, Customer Solutions, Global Product Development

Managed successful U.S. launch of small business card products and services

Analyzed and implemented several e commerce and prepaid initiatives resulting in profitable growth

in new economy sectors.

Key contributor on EuroPay integration team developing Debit Center of Excellence in Belgium

Designed and implemented new organization responsible for assessing global markets, identifying

needs, developing business requirements to maximize existing products and developing new products

for consumer and corporate segments.

Managed new and existing market segments including affluent, youth, women, and sub prime in

consumer segments and large, middle and small business segments.

Developed solution sets for global launches including market specific localization.

-3-

Managed staff of 100 including Vice Presidents and Directors

Managed international support for development and life cycle management of products including

credit, debit, recurring payments, person to person payments prepaid and e commerce.

Collegiate Health Care, Inc., Norwalk, CT (1997 to 1998)

Vice President, Marketing

Increased market penetration for Health Center Managed Services by 150%

Created and grew market image for Start Up Company in Higher Education market

Managed all aspects of marketing efforts including trade shows, public relations agency,

advertising agency, client satisfaction surveys, collateral, and on campus student marketing.

Diebold Incorporated, Canton, Ohio (1984 to 1997)

Director of Industry Marketing, World Wide Marketing and New Business Development

Achieved Commercial and Retail annual revenue growth during first three years from $12 million to

over $100 million.

Successfully completed and integrated $20 million acquisition of market leader in Campus Card

Systems propelling the company into a commanding market share leader.

Designed, implemented and managed new Industry marketing organization.

Successfully established corporation as a major market force in several new markets with existing

and new products/solutions.

Developed and managed five year Corporate Global Strategic Plan achieving 60% annual growth in

three years.

Established alternate distribution channels for products and services including VARs,

Manufacturer’s Representatives, ISO’s and Distributors.

Negotiated and executed several strategic alliances resulting in increased revenues and business

growth in several market segments.

Designed and implemented Global marketing organization responsible for identifying and

establishing new markets. Responsibilities included, Revenue forecasting, P&L of sales to target

markets, identification of Market Requirement Specifications, identification and establishment of

sales channels, development of strategic pricing, marketing materials, identification of acquisition

candidates, development of sales training requirements, sales support for field sales divisions,

annual operating plans, and five year Strategic Planning.

Researched, analyzed, and recommended new business opportunities focused on growing and

expanding corporate core competencies and revenue potential. Opportunities included, first and

second line service, new products, acquisition candidates, new channels of distribution,

manufacturing, and strategic alliances.

Developed, implemented and managed national sales force and marketing efforts for uniquely

designed self service retail systems including Interactive Marketing Terminals, ticketing terminals,

and home video retailing .Created and implemented worldwide marketing programs for ATMs and

POS terminals.

Instacom/Cashex, San Francisco, CA (acquired by ComData)

-4-

National Sales and Marketing Director

Managed National Sales and Marketing Programs and activities in Retail channel for check

authorization, check guarantee, POS, ECR, and EFT services.

Increased annual revenue by 70% and retail channel market share by 50%

Bank of America, Los Angeles/San Francisco, CA

Assistant Vice President, Strategic Market Development

Team member of original formation of Visa (from BankAmericard)

Pioneered innovative services including ATMs, POS systems, telephone banking and bill paying,

online banking, ECR and Host to Host transaction processing for Bank of America

Education

MBA Executive Management, Kent State University, Kent, OH 1989

BA Business Administration, Malone College, Canton, OH 1987

-5-

Contact this candidate