Sales Marketing
Resume:
Grover E. Espey, Jr. (Sonny), MBA
Houston, TX ***24
************@*****.***
https://www.linkedin.com/in/groverespey/
SUMMARY
Director, Corporate Communications & Strategic Marketing Dynamic marketing professional with 22 years’ experience managing corporate communications and strategic marketing, developing innovative approaches to drive business growth, increasing brand awareness and nurturing collaborative relationships. Career Accomplishments
Increasing trading profits by 61%Y/Y, gross profits by 37% Y/Y, and operating profits by 92% Y/Y. Guided product positioning based upon market analysis, achieving a $70MM revenue growth each year. Streamlined digital marketing initiatives, increasing site traffic and inquiry rates of over 1,400 visits per month leading to an 86% increase in traffic with a 67% lower bounce rate. SKILLS & EXPERTISE
Marketing Communications
Strategic Market Segmentation
Brand Development & Management
Profit & Loss Responsibility
Team Leadership/Staff Training
New Business Development
Account Management
Consultative Communications
New Product Launches
Client Satisfaction & Retention
Mergers & Acquisitions
PROFESSIONAL EXPERIENCE
Afton Chemical Corporation, The Woodlands, TX
Senior Marketing Manager, Diesel Fuel Additives
2016 – 2019
Designed, executed and launched new business initiatives based upon corporate strategic directives and organizational goals. Cultivated new customer relationships, identifying needs while negotiating contracts leading to annual revenue and profit growth. Designed and deployed innovative strategic marketing plans in alignment with business operations. Collaborat- ed with Research, Technical Services and Sales to develop a technology pipeline of fit-for-purpose products. Utilized market research to gain useful insights into marketing trends, customer behavior and spending. Orchestrated the use of needs- and application-based market segmentation in defining marketplace needs, successfully advancing organizational goals through sustained sales growth.
Key Accomplishments:
Pursued sales targets through marketing initiatives, increasing net revenue of business portfolios by 14% between 2017 and 2018. Successfully guided the development and implementation of comprehensive pricing leading to an increase of 3% up to 7%. Established leadership in managing the development and launch of four new high margin products focused on increasing revenues by more than 15%. Directed P&L, maximizing product sales through strategic market positioning, introducing value-based pricing leading to the implementation of a variety of new products within the market.
Accomplished go-to-market projections through product pricing, ensuring accurate value while creating advertising platforms to further product sales within competitive market environments.
Led cross-functional teams in gaining insight and understanding of current market dynamics, promoting forecasting and trend analysis. Nalco Champion, Sugar Land, TX
Senior Marketing Communications Manager
2015
Achieved marketing communications goals through brand management and cross-functional team partnerships, designing long-term product portfolio strategic planning, and instituting value-based pricing for key products. Utilized multiple methods of internal and external communications, integrated analytical tools within the product commercialization process, and ensured competitive marketplace imaging for brands. Key Accomplishments:
Enhanced sales performance through product marketing initiatives, developing brand messaging leading to successful market penetration and product expansion. Led the design and launch of all new communications collateral including print, digital, and video for company products. Effectively trained and coached sellers and technical services personnel in facilitating product and services dialogue with clientele. M-I SWACO, Houston, TX
Director of Marketing Communications
2004 – 2014
Oversaw global communications, both internal and external. Conceptualized brand management directives and ensured brand integrity within the marketplace. Leading the successful consolidation of two major industry brands (M-I & SWACO) into a single entity. Directed brand migration through multiple acquisitions, maintaining business integrity and client confidence. Introduced efficient client communications in English, Russian, and Spanish, launching high-impact drilling fluids, completion fluids, completion tools and drilling solids control waste management technologies for a diverse range of clientele. Key Accomplishments:
Created and implemented brand assimilation strategies for 21 corporate acquisitions for $1.6B in annual profits. Achieved a notable increase in corporate website traffic of 86% with a 67% lower bounce rate and improved quality customer time on site by improving copy content and enhancing the client web experience.
Utilized web analytics in improving site operations based upon customer behavior and feedback, introducing SEO and key word searches leading to future improvements in customer sales.
Developed marketing and communication campaigns for the launch of new products, designing new events focused on sales improvements using advertisements, trade shows, and product marketing to improve revenue growth.
Proactively positioned products within competitive markets, averaging four major and 12 lower-tiered product introductions per year. Achieved a $70MM growth in product sales through new product introductions. ADDITIONAL EXPERIENCE
SWACO, Houston, TX
Manager of Strategic Marketing & Communications
1997 to 2004
EDUCATION & TRAININGS
University of St. Thomas, Houston, TX
MBA, Marketing
University of Memphis, Memphis, TN
Bachelor of Science, Microbiology
Northwestern University
Kellogg School of Management Executive Scholar Certification
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