Creative, solutions-oriented, motivated marketing professional who demonstrates strong communication skills and the ability to execute on multiple priorities in any environment. Comfortable working independently or collaboratively with necessary departments to ensure that all tactics are consistent with strategy, branding and budget goals. Strong knowledge of promotional mediums, collateral design and development, email marketing and channel campaign management. Experience in the advertising, print and web design, multimedia and television industries. Uniquely employ both creative and business acumen. Excelled in a variety of roles including creative director, project manager and producer.
Apex, NC 27539
Director of Marketing
Access Point, Inc. / Cary, NC / 2005-2018
Responsible for creating and distributing company messages to the public and the industry for a nationwide business telecommunications service provider. Maintained the infrastructure to efficiently support marketing activities as the channel grew significantly. This included developing and implementing corporate and product communications strategies across a variety of channels, while developing and ensuring adherence to brand guidelines. Developed product positioning and messaging that differentiated our products in the market including: launch materials, collateral that clearly articulated the value proposition for partners, products and initiatives, email campaigns, presentations, display advertising, website copy, and new feature announcements.
Managed product release across sales, marketing, product management, engineering and support. Designed, developed and maintained product collateral that differentiated and positioned services for multiple audiences.
Tackled strategic ad hoc marketing projects that arose from sales, product, and the executive team for both internal and external communications.
Ensured that all marketing communication activities were performed to a high standard, in a professional manner, achieving the look and feel of the corporate brand and image.
Planned trade show event details by identifying, assembling and coordinating requirements.
Monitored online industry content and provided relevant information to internal teams.
Collaborated with sales team to optimize marketing plan execution, build field sales credibility and market insights, and deliver impactful sales tools to the agent community.
Delivered communications, developed co-branded collateral, and strategically managed joint events with partners.
Worked with telecom-focused marketing firms to execute email campaigns.
Managed the annual marketing and MDF budgets.
Responsible for managing all marketing related vendors and agencies.
Emailideas.com / Wilmington, NC / 2004-2005
Project Manager, Information Technology Services Department
UNC-Wilmington / Wilmington, NC / 2003-2004
Described as a “glue” person due to my willingness to gladly take on additional responsibilities for the betterment of the company.
Possess excellent organizational, interpersonal, collaboration, design, project management and event planning skills.
Adobe Dreamweaver, Photoshop
MS Word, Excel, PowerPoint
Bachelor of Science
Brockport, NY 1994
Associate in Applied Science
Alfred, NY 1991
School of Communication Arts
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