Social Media Executive

Melissa Marr

203-***-**** ***************@*****.*** https://www.linkedin.com/in/melissaamarr

Global technology executive communications and marketing professional driving world-class programs

“A proactive and passionate driver of innovative strategies to engage and empower global technology executives”

Top performing global technology executive communications and marketing professional with exceptional corporate and event management experience. Key driver in crafting and executing highly successful strategies, programs and networks to engage and influence communities and target audiences. Pronounced expertise establishing C-level executive networks and building and nurturing high profile client relationships. Extensive experience with start-ups and contributing to high growth and net profits. Former key member of Gartner team to develop the Symposium brand. Highly creative in designing and developing communications that support attracting and maintaining business relationships with both internal and external clients.

Skills and Proficiencies: Tech savvy; articulate and professional communicator (written and verbal communications); ability to analyze and troubleshoot; prioritization and balance of competing objectives; social media and website management; hyper-organized and creative; broad-based knowledge of IT industry; deep experience of marketing and corporate communications.

Areas of Expertise

Advanced Level Executive Communications

Project Management and Process Improvement

Excellence in Organization and Coordination

Networks and Relationship Building

Vendor and Client Relationship Management

Marketing Campaigns and Programs

Sponsorship Development and Sales

Speaker Recruitment and Relationship Management

Development and Execution of Multiple Global Events

Reporting, Feedback and Analysis

Business and Corporate Communications Board Relations

Development of Intricate Meeting & Event Agendas

Membership Recruitment and Retention

Database Management and Maintenance

Resolution of Complex Situations based on Knowledge of Business

Advisory Board and Executive Board Relations

Professional Experience

HMG Strategy, LLC Westport, CT 10/2008 - Present

Senior Executive Communications

HMG provides the foremost in networking, thought leadership, innovation, and transformation to drive the success and career ascent of the IT leader.

Selected Achievements: Recognized as a member of a highly functional team in co-creation and execution of 35+ Executive Leadership Summits and Programs annually; noted for contributions to the production of unparalleled event agendas that incorporates market needs, network resources and promotion of the HMG brand that has earned recognition as a top event to attend by HPE in 2017 and 2018.

Engage a 100K+ community of C-level IT executives through creative outreach utilizing social media, email, networking and personal connections. Identify, develop and nurture association partnerships and relationships.

Demonstrate leadership in building valuable relationships crucial to the success of the business; overseeing creation and implementation of marketing communications campaigns that have vital organizational impact.

Crafting breakthrough communication strategies; engaging and influencing through multiple channels and developing outreach programs to obtain and retain vendor/sponsor partners, CIO partners, SIM chapter partners and CIO/Senior level speakers and attendees.

Act as an effective, hands-on gatekeeper ensuring the highest level of productivity for the CEO while anticipating, improvising and quickly adapting to rapidly changing priorities.

Balance and support high profile CEO in the creative building of business from start-up; end-to-end involvement with all aspects of office management, customer relationship management, human resources, marketing, public relations, branding and website and social media development and maintenance.

Spearhead heavy calendar management; orchestrate intricate logistics for executive and board meetings; host and facilitate conference calls; formulate and finalize detailed meeting agendas.

Meticulously craft business communications, correspondence and promotional materials for marketing campaigns including event invitations, press releases and professional biographies.

Society for Information Management (SIM), Fairfield/Westchester Chapter 12/2006 - 02/2012

Chapter Administrator (part-time, remote position)

National professional network connecting senior-level IT leaders with peers in their communities.

Selected Achievement: Acknowledged as the “secret weapon” for improving membership recruitment strategy which resulted in an increase in membership and in annual dues payments.

Conceptualized a new functional website that streamlined registration process for programs. Designed and executed multiple member prospecting and retention programs.

Collaborated and acted as key liaison to chapter Executive Committee, chapter members, potential members SIM headquarters and other local chapters. Facilitated advanced and onsite registration at monthly professional programs. Formulated program feedback and analysis reports.

Controlled new member processing, member communications, and chapter website creation and maintenance.

Systemized, edited and updated 5 email distribution lists and membership databases. Reconciled member and potential member issues and responded to questions. Participated and contributed to multiple projects as requested including CIO Forum Production Committee.

NetFabric Corporation Brookfield, CT 09/2004 – 06/2005

Executive Communications Assistant

Administered a wide range of executive administrative support to President and CEO; coordinated meetings, managed calendar, drafted and finalized correspondence and other business communications.

Contributed to all aspects in the development of 3 tradeshows and marketing communication projects.

Facilitated human resource support for 10 employees.

Merlot Communications Bethel, CT 04/1999 – 09/2004

Corporate Communications Assistant

Assisted in the planning and management of corporate advertising and direct marketing programs including budget planning and tracking, program execution and creative agency and vendor negotiations.

Rendered support in the management of corporate website; interacted with outside vendor and internal resources.

Created and maintained Sales pipeline and Forecast Database.

Earlier Employment:

Gartner Stamford, CT (09/1981 – 11/1996)

Corporate Communications Project Coordinator

Marketing Communications Project Coordinator

Direct Marketing Project Coordinator

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