I have previously worked with a United Nations organization as their Remote Team Manager, Human Resources, Brand Manager and Social Media Marketer. I developed and managed their first social media campaign, initiating a 32-percent increase in web page viewers, a 25-percent increase in Facebook shares and a 50-percent increase in Twitter retweets. I have also been in the role of Content Strategist & Creative Director in other prominent organizations.

I have 2 diplomas in Social Media Management & Content Marketing from Shaw Academy. I also have 5 diplomas from HubSpot in: Inbound Marketing, Digital Marketing, Web Analytics, Facebook Ads and Content Strategy. I also have my Master’s Degree in Social & Cultural Theory from the University of Staffordshire and specialize in NeuroMarketing.

I had the exciting opportunity to coordinate the day to day posting of social marketing lead content, as well as assisting with the overall strategy for the creation and implementation of social marketing content and campaigns in many of my other roles inclusive (but-not-limited-to) of the following role responsibilities.

Social Media Management

Content Curation, Research & Distribution

Administrate the creation and publishing of relevant, original, high-quality content.

Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building).

Customer Experience Development

Copywriting, Blogging & PR

Data-Driven Marketing

Research & Create Inbound Ads (EX: Facebook Ads)

Promote content through social advertising.

Creative Director (& Brand Manager)

Highlights include:

Excelling in current role as Creative Director for Paving the Way; spearheading creative direction, innovative design and development, and hands-on artistic production while motivating and inspiring team members to achieve client objectives in accordance with defined requirements and conceptual vision. Demonstrating expertise in visual direction, artistic innovation, and brand positioning while excelling in fast-paced, time-sensitive environments.

Conducting deep research on market/industry trends and competitive marketplace data to inform on-target project development.

Responsible for UX Eesearch & Writing and overseeing team and team development.

I was responsible for creating and implementing marketing plans that drive both inbound and outbound demand generation, messaging, and define our market/vertical segmentation.

I am a very flexible person who has good initiative and the ability to work on my own as well as part of a team. I feel that I am very organized and thorough and able to pick things up quickly. I am creative by nature and have excellent written English skills and pay great attention to detail. I am also bilingual in Spanish (read, write, and speak). Above all, I have a great passion for all things Social Media.

Some of my personal interests include Rock-Climbing, Extreme Sports, Philosophy, Human Rights, Speaking, Acting/Comedy, Film Editing, Yoga, Health & Wellness and Fitness. If you are interested in my skills, please do not hesitate to contact me and I would be happy to answer any questions that you may have.

Portfolio: georgeelerick.tumblr.com

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