Social Media Marketing

SUMMARY

●Marketing professional with **+ years’ experience in brand strategies and effective campaign management. Advise staff to successfully achieve marketing objectives. Instrumental in effective social media and marketing strategy to improve brand awareness and significantly enhance online communications. Strategically utilize metrics to improve campaigns. Work closely with the IT department and multi-disciplinary teams to ensure brand standards are met and executed efficiently and effectively. Oversee budgets, timelines, deliverables, and profitability per project and oversee pitches and proposals for upper management and clients.

●Graphic Designer/Web Designer with 8 years’ experience in multimedia, web, and print design. Exceptional collaborative and interpersonal skills; dynamic team player with well-developed written and verbal communication abilities. Front and Back end developer with knowledge of Marketing and IT.

●Professional Creative Director with 5+ years of experience managing various brand’s creative processes from concept to completion while translating marketing objectives and ideas into clear creative strategies. Lead and directly oversee the creative team process and production of all marketing collateral. Hire, manage and cultivate the development of team members and contractors including graphic designers, photographers, copywriters, and photographers.

Education

General Assembly WD Immersive in Web Development Immersive January 2016 to April 2016

General Assembly - Washington, DC

Bachelor’s Degree: Business Administration & Project Management January 2008

Frostburg State University

Skills

Operations Management

Executive Support

Leadership

Brand Development

Customer Support

Problem Solving

Decision Making

Project Management & Planning

Photography

Effective Oral/Written Communication

Technical

Adobe Creative Suite

Video Production

CSS/CSS3

JavaScript

PHP

Google Analytics

Graphic Design

Web Development

HTML/XHTML

JQuery

Meltwater

Video Editing

WordPress

Drupal CMS

Final Cut Pro Hootsuite

Work History

City First March 2015 to April 2019

Executive Assistant to VP of Marketing & Web Developer

●Assist VP of Marketing in the planning of City First Foundation annual conference which includes development of conference website, promotions, graphics, and Day of execution of event.

●Develop content, oversee video production, interview developers and business owners featured in City First Bank annual report and translate material into 60 page booklet and annual report video.

●Test and track analytics for website concerning bounce and success rates, SEO effectiveness, and conversions using google Analytics and internal metrics systems.

●Responsible for creating custom mock-ups for UX Design, web development, while performing testing and best migration practices for City First Foundation website/internet using CSS, HTML, and PHP functions in WordPress.

●Develop and update nodes for City First Bank using Drupal open source Content management system (CMS) for intranet and internet uses

●Develop connections between content management system (CMS), collections information system, application programming interfaces (APIs), and front-end applications

●Perform cross-browser compatibility across all platforms for responsiveness including desktop, tablet, and mobile.

●Develop, manage, and maintain City First Bank and City First Foundation website, including ensuring that all standards meet federal FDIC regulations and security.

●Collaborate frequently with the IT department and Marketing VP to ensure the foundation and banks content is most up to date, using industry’s best practices and content development that supports our customer needs and reflect “emerging program needs” such as the foundation’s annual conference.

●Create graphics for multiple uses across web platforms and for print that’s compliant with the banks brand/mission and FDIC/CDFI policies using the most appropriate software in Adobe Creative Suite such as Photoshop, InDesign, Illustrator, and Acrobat).

●Coordinate and schedule interviews, video production, and promotions for annual report, publishing materials to City First’s YouTube and Vimeo accounts, ensuring that all videos meet FDIC/CDFI requirements.

●Create content for social media outlets such as Facebook, twitter, and LinkedIn using social platform Hootsuite.

●Track analytics and perform media monitoring of newsletters, social media campaigns, and PR using Meltwater Media Intelligence Software.

●Working with the technical leads to develop new ideas for clients

I AM Nichol – Washington, DC January 2013 to 2016

Creative Director/Web Developer/Consultant

●Provided guidance, creative leadership, and/or execution on the development of all visual assets including website, video, photography and digital media for client brand.

●Maximized creative budgets through innovative marketing practices that’s efficient and outside the box.

●Managed the creative process from concept to completion and established short-term and long-term goals that reflect client needs.

●Translated marketing objectives into clear creative strategies in marketing, branding, social media platforms, and events. • Work closely with multidisciplinary project teams, vendors, and contractors to ensure visual communication and brand standards are met and done on time.

●Oversee profitability, deliverables, timelines and budgets.

●Develop the brand/client “story” and execute through campaign strategies and solutions that drive their unique mission and goals.

●Interviewed, hired, and trained creative staff members, including designers, art directors, copywriters, photographers and web developers.

FADER Magazine/Cornerstone – Washington, DC May 2010 to December 2013

DC F.A.R.M Marketing & Events Coordinator

●Targeted 18-24 demographics in DC region to maximize visibility for artists’ content, releases, and tour dates.

●Created marketing plans and events for various promotions at local lifestyle and music retail and venues.

●Establish relationships night clubs, influencer’s, and tastemakers to secure outlets for artist marketing ideas, events and programs.

●Maintained database of accounts and established relationships for promotional opportunities

●Provided advance promo setup for upcoming tour dates in DC region, attend events, and provide recaps.

Krucial Keys - New York, NY

Marketing Director February 2008 to December 2011

●Created and implemented regional marketing plans and promotions for artists and special events.

●Conceptualized and executed marketing ideas that are unique to the artist’s story and cutting edge in the industry.

●Tracked the impact and effectiveness of promotional campaigns in relation to target demographic/ fans and overall campaign goals.

●Developed and executed non-traditional marketing strategies for new and existing projects including, but not limited to, campaigns, events, and digital marketing.

●Analyzed competitive environments and monitor consumer and industry trends to stay ahead of competition.

●Developed measurable performance goals, map out campaigns by importance, and manage staff workload.

●Coordinated and governed all communications with internal staff, vendors, sponsors, venues, and artist management.

●Work closely with design and merchandise team to define marketing/promotion materials

Alpha Garment Inc. - New York, NY February 2010 to August 2011

Junior Designer (contractor)

●Assistant to PR and Marketing Director of the multi-clothing conglomerate Alpha Garment with design needs with tech packs, line sheets (CAD, Fit, and Flat) for Kensie Denim, Sound Girl, Lovely People, and Zana di.

●Updated production information and raw shots daily.

●Develop media kits and press kits for online and print distribution for Mighty Healthy and lines previously mentioned.

●Track, shoot and edit raw image files once sample is received from production and model shots for various projects.

●Updated products for online sales, wholesale catalogue, line sheets, look books, and media kits.

Entertainers for Education (volunteer) - New York, NY August 2007 to November 2009

Production Assistant

●Coordinate Media time for interviews with featured guests and artists.

●Assist with production and manage schedule for artist’s interviews, performance times, hospitality, etc.

●Assist in stage set-up, marketing materials, and floor plan for concert pre-show.

●Assist E4E Executive JP with any needs, problems, or emergencies throughout the day of the concert.

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