Social Media Marketing

Alexa Marie Kelly

*****.*****.*****@*****.*** 215-***-****

Experience

The Borenstein Group (January 2019 - June 2019): Marketing Specialist

• Wrote blog posts for Borenstein Group website

• Managed relationships and projects with clients

• Coordinated priorities and projects with outside consultants Council for Interior Design Qualification (May 2018 - September 2018): Marketing and Communica- tions Manager

• Created quarterly newsletter

• Wrote newsletter articles, including profiles of inspiring interior designers

• Managed email marketing program using Constant Contact

• Manage social media platforms

ACS Creative (October 2016 - May 2018): Copywriter, Account Executive

• Coordinated priorities for clients including CORT Furniture and Trailways

• Managed projects with vendors, including printers, translators, and consultants

• Wrote white papers, proposals, remarketing ads, social media posts, blogs, emails and webpages for clients and internal needs

• Developed marketing plan for DC’s Office of the State Superintendent of Education CDR Fundraising Group (May 2015 - October 2016): Account Coordinator, Digital Media

• Managed email campaigns for nonprofit clients including Shriners Hospitals for Children, Disabled American Veterans and the Christopher and Dana Reeve Foundation

• Wrote top-performing fundraising email of the year, raising over $10,000

• Helped grow client email revenue 18% year-over-year

• Delivered performance, analytics and revenue reports Discovery Communications (February 2015 - April 2015) and (February 2014-April 2014): Digital Intern

• Created Shark Week memes in photoshop

• Developed online quizzes. Gained 5,000 unique visitors for “Amish Mafia” quiz

• Brainstormed social media and digital strategies Kogod School of Business (August 2014 – December 2014): Digital Communications Assistant

• Wrote #2 of the most popular Facebook story of the year with over 900 reached

• Produced Google Analytics, Facebook Insights and Twitter Analytics reports

• Updated changes to CMS

Skills

Constant Contact, Campaign Monitor, Google Analytics, Facebook, LinkedIn, Twitter, Instagram, Luminate Online, Writing, Editing, WordPress, Wix, Microsoft Office, Podcasting Education

American University Honors Program, summa cum laude Washington, DC Major: Public Relations. Minors: Marketing and Literature

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