Social Media Manager

KRITI MALHOTRA

SUMMARY

Self motivated client servicing executive with 3 yrs. of experience pursuing PR, digital & advertising. Emphasis on learning and my ability to amalgamate analytical skills with interpersonal skills, I seek an opportunity to develop and maintain high quality business relationships gradually growing to senior management levels. HIGHLIGHTS/SKILLS

Project management / Client servicing

Digital/Social media

Strategy and planning

Interpersonal skills

Strong client servicing background

Experience with versatile industries like Automotive, Aviation, Consumer

Team work & leadership

Goal-oriented

+1-647-***-**** *****.**********@*****.*** Ontario, Canada COMPUTER LITERACY

• MS Office (MS Excel, PowerPoint, Word, Outlook)

• Media Tools (Meltwater & SocialBakers)

EDUCATION & TRAINING

2009-2012

Bachelor of Journalism and Mass Communication

Advertising & PR Radio & Television Photography Digital Media University: Guru Gobind Singh Indrapastha University 2013-2014

PG Diploma in Advertising and Public Relations

Advertising Public Relations Marketing Digital Corporate Communication University: Indian Institute of Mass Communication CERTIFICATES

• Level 1 media monitoring from Impact research

• PR Strategy volunteering for Leprosy Foundation

WORK EXPERIENCE

Account Manager

Media 21 (Dentsu Aegis Network)

Muscat Oman

Industry/Brand: Automotive (Volkswagen/Alfa Romeo/Mitsubishi/RAM etc.) and Food & beverage App

• Supporting the client on daily basis with impartial advice on their social media / digital presence. Taking client briefs & project management for client & brands

• Monthly / Quarterly strategic planning to be implemented for higher engagement & fan growth

• Managing the social media presence of 12 sub-brands (FB/TW/IG/LinkedIn) with weekly posting & hygiene

• Strategize and run digital ad campaigns once a quarter (GDNs, Facebook ads etc.)

• Preparing daily/monthly content with media monitoring/ tracking

• Creating performance reports at the end of every month showcasing the results vis-a-vis competition

From: March 2018 to April 2019

Freelancer

Edelman DABO

Dubai, UAE

Client/Industry: Abu Dhabi Awards

• Digitization of all nominations that swamped in each day

• Preparing weekly reports for client highlighting the numbers and details for the week

From: April 2017 to June 2017

Advertising Consultant

Masin Projects Pvt Ltd

Gurgaon, India

Industry: Construction & legal advisory services

• Planning & Strategizing the advertisement spread for each month

• Conducting Press Conferences/ other relevant events

• Placing the top management in related and reputed media

• Generation of ideas leading to brand awareness

• Content creation such as articles, Press Release, copy writing etc. From: July 2015 to November 2016

Management Associate

IPAN Hill + Knowlton Strategies

Gurgaon, India

Industry: Aviation, Corporate, Consumer

• Content generation -- Writing press release, articles, speeches etc.

• Developing PR ideas and activities including brand launches & other PR events

• Crisis management

• Securing media placements and influencer relationships

• Providing logistics and admin support on various PR activities From: October 2014 to April 2015

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