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Social Media Manager

Location:
Thousand Oaks, CA
Posted:
August 01, 2019

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Resume:

Scott Athmer

ac9yg7@r.postjobfree.com

818-***-**** cell

805-***-**** home

linkedin.com/in/scottathmer

Digital Project Manager

SUMMARY

Digital Project Manager who produces immediate results. Successful completion of multiple, concurrent projects ($250,000 to $10 Million) through all phases of Project Life Cycles. Compose RFI’s, RFP’s, and RFQ’s and help stakeholders grade and pick vendors. I manage full budgeting ROI forecasting and reporting. I have extensive experience in ecommerce project management, gathering functional requirements, creating timelines, technology management, orchestration, mobile apps, software/system development, and risk/reward analysis. Skilled in prioritizing project workloads, providing project oversight and governance, reviewing project status, taking corrective action, ensuring compliance with established processes, providing status and metrics to management and committees, and ensuring projects are delivered on-time, on-budget and within scope.

Lead meetings with Business, IT, Marketing, Stakeholders, on and offshore vendors and teams, QA teams to provide program/project insights and support, change management, and develop project charters. Expert in creating brand voice and tone, creating best practices, workflows, managing timelines, gathering and documenting user requirements, business case analysis, RACI matrices, GANTT charts, quality assurance management and testing, use cases, flowcharts, site maps, wire-frames, and sign-offs.

Considerable experience writing, editing and proofing content, in unifying website content with print and other marketing collateral, developing reasons-to-believe and positioning statements. Well suited to create website designs, User Experiences (UX), User Interface (UI), Social Media marketing, email marketing and brand strategies, develop programs to support those strategies, and manage the programs from development to successful daily execution.

Fluent in multiple CMS platforms, PIM, DAM, HTML/CSS, and e-commerce. Expert in all Adobe Creative Suite programs, design, content creation, prepress and printing.

Project Management Digital Media Strategy Program Governance

Business Analyst Corporate Compliance Digital Asset Management Quality Assurance Product and Site Unification Content Creation

Content Management Systems Conflict Resolution Social Media

Business Management Web Analytics Paid Wikipedian

SDLC Management Vendor Management Content Strategy

PROFESSIONAL EXPERIENCE

Athmer Marketing, Inc. 2/2013 – Current

President

Provide creative design services and project management services. Develop marketing materials and manage wordpress websites and social media programs for a variety of clients including Viking Cruises.

Viking Cruises, Woodland Hills (Contract)

Create and manage master documents and images.

Create and modify content templates for Direct Mail pieces.

Create personas for Direct Mail personalization.

Create Reason-to-Believe statements and Call-to-Action statements.

Create excursion descriptions for upsell.

Create and manage itineraries for 65 river ships detailing daily activities, excursions, port descriptions and articles relating to the area the ship is visiting each day.

Organized and facilitated sprint planning, daily stand-up meetings, reviews, velocity, retrospectives, release planning, demos and other Scrum-related meetings.

Create line art drawings of important architecture and places that will be seen on excursions.

Created 425 unique port summaries for Viking’s Ocean cruise ships that sail around the world.

Curate recommended reading lists and films for every continent, country and port that the ships visit (per itinerary).

Facilitated and supported UI/UX team members towards webpage, wireframe, project completions using Agile and Scrum processes.

Assisted content strategy with the creation, publication and governance of usable content.

Full network systems infrastructure development, front and backend while using Agile

Create special event itineraries for travel industry professionals, ship launches, christenings, and a booklet about Viking ship’s godmothers.

Research and create quarterly “cultural calendars” detailing interesting things to see & do for 10 cities in the US and Canada. These are sent regionally via email to past passengers.

Paid Wikipedian

Honeywell (Contract) 1/2017 – 9/2017

Project Manager, Subscription Billing

Convert Honeywell from a manufacturing company to a software company by creating revenue streams through SaaS subscription billing cycles for their Connected Home project.

Manage initiatives by ensuring success of critical activities:

Development of project plans and schedules using MS Project and Confluence in an Agile environment.

Providing project oversight, governance, change management and risk management.

Report status at weekly stakeholder meetings.

Consistent communication of the status of projects and requests using CA PPM.

Management of client’s expectations, project deliverables and ensuring that milestones are met.

Run daily scrum meetings for multiple teams for projects and SDLCs and ALMs.

Write/edit user epics & stories, plan sprints, maintain backlog, and create retrospectives and burndown charts.

Manage UAT and App security teams and prioritize critical path tasks.

Assisted content strategy with the creation, publication and governance of usable content.

Created taxonomy rules, load metadata, optimized SEO search functions.

Business Analyst, Talent Management & Development and user training.

Escalation and mitigation of issues, bugs and risks using SharePoint, Workfront, Confluence and JIRA.

Lead on-shore and offshore development teams.

Maintain consumer privacy protections, data privacy standards and ADA compliance guidelines.

Create multi-channel marketing and sales platforms (ecommerce, mobile apps with in-app purchasing, social media, brick-and-mortar retailers) and set up real-time restricted party checks with Visual Compliance and connecting them to SAP by using multiple APIs.

Set up credit card servicing and international banking with Paymetric and Paymentech.

Orchestrated Salesforce CRM marketing integrations and Help Desk support set-up with vendor using ServiceNow.

Administer RFI, RFQ & RFP processes for vendor selection and negotiate MSA & SOWs.

Full budgeting responsibilities and forecasting of ROI and future costs.

Review and approve invoices and payments to vendors.

Oversee website design and internal UX design team.

Amgen (Contract) 9/2015 – 2/2016

Senior Associate Project Manager

Work with the IS technology teams managing responsive website implementations, changes, and releases, and with brand marketing teams to provide information to healthcare providers about oncology treatments and to patients about services that help them treat their illness.

Advise on brand marketing strategies, creative agencies on design and creating content, the development teams with coding and testing site enhancements, help hosting providers manage releases, and manage the process of making sure all of these website activities go live according to plan.

Consult across multiple marketing teams on their needs and work with creative agencies and technology suppliers to implement brand website activities according to maintain data privacy, HIPAA privacy standards and ADA compliance guidelines.

Assisted content strategy with the creation, publication and governance of usable content.

Oversee coordinated work streams to deliver website creative designs, content creation, coding, analytics tagging and interfaces with other systems or services (e.g. registration forms).

Coordinate MAC and FDA submissions, approvals and regulatory releases.

Manage initiatives by ensuring success of critical activities:

Development of project plan and schedule.

Escalation and mitigation of issues and risks.

Consistent communication of status of projects and requests.

Appropriate prioritization of critical path tasks.

Management of client’s expectations, project deliverables and ensuring milestones are met.

Review and approve invoices and payments to vendors.

Accenture 6/2014 – 7/2015

Manager, Accenture Interactive / Project Manager

Accenture works with top-tier organizations across a wide range of industries, including 91 of the Fortune top 100 clients, delivering cutting-edge web solutions and multi-platform rich media web sites and applications. Define strategies and develop/deliver strategies and solutions for managing the capture, storage, security, revision control, retrieval, distribution, preservation and destruction of enterprise documents and content. Equip business users with rapid access to the information and services they need to work more efficiently, make better-informed business decisions and enable their organizations to become more competitive.

Working in highly client-facing roles to contribute throughout the end-to-end delivery lifecycle of complex and large-scale technology solutions and SDLCs.

Providing project oversight, governance, change management and risk management.

Providing digital functionality and technology expertise to support design and implementation.

Hands-on development using cutting edge web technology.

Planning and estimating web technology work.

Assisted with content strategy with the creation, publication and governance of usable content.

Upgraded Magento ecommerce platform from version 1 to version 2 (Magento On Premises Enterprise edition).

Maintain consumer privacy protections, data privacy standards and ADA compliance guidelines.

Configured Magento BI for order full-fillment to help alleviate delivery issues and set up recurring delivery subscriptions with ERPs.

Created taxonomy rules, load metadata, optimized SEO search functions.

Set up Help Desk platform.

Established data governance program guidelines.

Lead on-shore, near-shore and offshore development teams.

Driving delivery of high quality work on time and on budget.

Review and approve invoices and payments to vendors.

Google (Contract) 2/2014 – 3/2014

Project Manager / Content Specialist

Designed the Google Experience Center websites to showcase Google technologies for top customers, partners, and other important visitors. Located in major markets globally, the Centers are highly interactive spaces merging the physical and virtual world that are designed to inspire, impress, and delight guests with Google’s culture and technologies (such as Google Apps and YouTube). To experience something beyond what they know of Google at home, visitors interact directly with unique displays in the Centers through a variety of input sensors, including depth cameras, touchscreens, mobile devices, infrared arrays, and other technologies.

Administered and managed the implementation of content and led project management efforts–working closely with stakeholders, business units, vendors, digital and traditional marketing staff, and regional teams. Created requirements documentation, defined scope, goals and deliverables, and created roadmaps. Identified roadblocks and mitigated risks through prioritization and conflict resolution. Orchestrated and documented the process to maintain the sites.

Harman International, Inc. 3/2010 – 2/2013

Project Manager / Content Manager, Global Digital Marketing Dept.

Directed and managed the daily implementation of content and led project management efforts – working closely with stakeholders, business units, brand managers, vendors, digital and traditional marketing staff, brand services personnel and regional teams.

Implemented a CMS system using Heiler PIM/DAM (Product Information Database/Digital Asset Management) and Oracle ATG e-commerce platform and led the global product Asset Management Process (AMPs). Created requirements documentation, defined scope, goals and deliverables, and created roadmaps. Identified roadblocks and mitigated risks through prioritization and conflict resolution. Wrote and disseminated project schedules and status reports to stakeholders and team members. Drove product awareness through strategic design and placement of landing pages, series and product pages, rotating banners, micro-sites, moderated and created content for Social Media sites. Orchestrated and documented the standardization, organization, syndication and storage of all product assets including naming guidelines, taxonomy, series, categorization, descriptions, images, glossary, specifications, product documentation, software, FAQs, videos, awards, and press releases.

Provided project oversight and governance.

Implemented Oracle ATG Web Commerce platform and server architecture with Endeca.

Managed content strategy with the creation, publication and governance of usable content.

Set up and managed multiple Oracle ATG/BCC e-commerce stores with both direct and indirect order fulfillment processes.

Merged 4 disparate consumer brands into one PIM/DAM repository.

Provided on and off shore team leadership / management.

Create and review products in SharePoint and SAP.

Configured Google Analytics and Omniture to validate campaigns and site functionality.

Created taxonomy rules, load metadata, optimized SEO search functions.

Instituted transactional and Opt-in direct email marketing processes.

Setup 3PL and direct fulfillment.

Maintain consumer privacy protections, data privacy standards and ADA compliance guidelines.

Managed, edited and approved all web-copy and translations, in-country review processes, and loading of all product content in 17 languages for 25 country sites for four consumer brands.

Administered the RFI, RFQ & RFP processes for vendor selection and negotiated MSA & SOWs.

Full budgeting responsibilities and forecasting of ROI and future costs.

Saved $600k in translations fees in 6 months by consolidating data using Master Copy Documents and more efficiently utilizing quality assurance resources.

Launched four global e-commerce sites in three months in four languages.

Migrated InfinitySystems.com site from SharePoint to a Contao platform, adding e-commerce capabilities, improving visibility and outreach to consumers.

Created Amazon.com manufacturer content pages for 200+ products in five languages in two months.

Sunseted outdated products, databases and created a “One Source of Truth” central repository for all product documentation, specifications, manuals, and images (data governance project).

Implemented SAVO Sales Enablement Program, providing sales staff with continuous up-to-date resources to sell-in product at retail.

Heinz Weber 9/1999 – 3/2010

Project Manager / System Administrator

Managed all production processes for this high-quality prepress and printing services company, specializing in serving 350+ high-maintenance entertainment and advertising clients (20th Century Fox, MGM, Sony, Rubin Postaer Associates, Designory, Deutsch, Brierley). Worked with clients’ marketing and promotional staff to execute creative key-art campaigns including four Academy Award winners for Best Picture. Photo-composed and retouched key-art for use in more than 500 movie posters, POP displays, DVD packaging and lobby cards for feature films and TV shows as part of a fast-paced, deadline-driven environment.

Facilitated Agile projects.

Built and maintained client and corporate sites.

Created and maintained company DAM system that tracked job history, image revisions, and file location archives for more than 500,000 images and videos.

Collaborated in the development of the “Esprit” Digital Asset Management system for Fox/MGM containing all of their key-art, packaging, marketing collateral, and videos.

Created taxonomy rules, load metadata, optimized SEO search functions.

Implemented Disaster Recovery plan.

Setup 3PL and direct fulfillment.

Developed secure FTP sites for clients to pick up and submit work with search and previews.

Instituted internal Wiki database of best practices and preferred procedures.

Built ICC profiles and device links to maintain color consistency throughout all printers & presses.

Developed RFQ, RFP for vendor selection process and negotiated MSA & SOWs.

Full budgeting responsibilities and forecasting of ROI for equipment purchases.

Evaluated proofs, samples and performed press checks.

Hired, supervised and trained more than 40 retouchers, prepress operators, proofers and pressmen.

Managed all inventory and approved invoices and payments to vendors.

Liaisoned with key sales staff to provide increased customer service and business by 30%.

COMPUTER PROFICIENCY

Microsoft: Project (with SmartSheet), Visio, Word, Excel (with Macros), PowerPoint, Entourage/Outlook, Lync/Skype.

Project Management: MS Project, CA PPM (Clarity), CA Agile Central (Rally), Kanban. SharePoint, SalesForce CRM & Quip, Slack, Asana, Mavenlink, Visual Studio, Monday, GANTT Project, Workamajig, Workfront, Atlassian JIRA, Confluence and Access, Freedcamp, MacProject.

CMS & eCommerce: Oracle ATG/BCC, Heiler PIM/DAM, Marcom, Endeca, InterWoven, SharePoint, Contao, Canto Cumulus, Apache WebNative, Drupal, Joomla!, Wordpress, Webshop, Google Sites, Magento, Adobe AEM (CQ), SDL, Sitecore, OpenText & Documentum, APIs, Video codecs, Visual Compliance (restricted parties), International Banking and Taxation (VAT).

Creative & Desktop Publishing: Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere, Final Cut Pro, iMovie, Acrobat Pro and Distiller, Dreamweaver, Quark, Scitex, Crosfield, Prinergy, Trapwise, Preps, Google Docs.

Analytics: Omniture, Google, Adobe, Webtrends.

eMail and Social Media Marketing: AWeber, Marketo, MailChimps, SmartFocus, HootSuite, Google Wildfire, Yammer, SAVO, FourSquare, Jive.

Coding: SQL, HTML/CSS.

Scheduling: Infowit, Scheduler, Clients & Profits, AtTask, Filemaker Pro, Now Up-To-Date.

FTP: Brightcove Video, Fetch, Transmit, CyberDuck, WeTransfer, yousendit, Hightail and multiple other submission portals.

Other: Consumer Packaging (CPG), Paid Wikipedian, Google Docs, Akamai, Apple Xserve and PC Server installs, configured Microsoft Exchange Mail-Servers, installed LANs, SANs, wiring cabinets, network and phone cabling, Mitel VoIP and Avaya Partner phone system installations.

EDUCATION

Brooks Institute of Photography, BA Commercial Photography & Video Production,

Santa Barbara, CA.

Mesa Community College, Business Management, Mesa, AZ.

Rio Salado Community College, Graphic Arts, Phoenix, AZ.

CERTIFICATIONS

PMP, PMI.org, PMBOK version 6. in progress.

Oracle ATG/BCC, e-commerce solution, New York, NY.

Heiler PIM/DAM, Advanced Training in Heiler Content Management Systems, Northridge, CA.

Apple, OSX, Santa Monica, CA.

Microsoft, Office, Burbank, CA.

Kodak/Creo/Prinergy, Preps, Proofsetter/Trendsetter engineering courses, Irvine, CA.

Scitex, setup and maintenance of imagers/plotters, Irvine, CA.

Crosfield, setup, operation and maintenance of scanners, Irvine, CA.

Forklift, Safety Certified, 1978, Mesa, AZ. Renewed 2001, 2005, 2009 Los Angeles, CA.



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