Social Media and Digital Marketing, Brand Management, B2B Marketing

SAGAR GUPTA

**************@*****.***, +1-514-***-**** www.linkedin.com/in/sagar-gupta-09

PROFILE

Multipotentialite, with interests in Consulting, Marketing & Business Development, Process Improvement and Investment Management. Analytical mindset and works responsibly while under pressure in a fast paced environment. Strong problem solving and interpersonal skills, with experience working alongside senior management from different industries. Prior experience in strategizing, consulting, researching, marketing and communication. CONSULTING EXPERIENCE

• Consulting PharmaScience with IT Process and Change Management Mar – Apr 2019

• Consulted Patient Education Office at McGill University Health Centre with redesigning internal processes Nov 2018

• Consulted startup, DeepCure, with securing LOI from prospective clients Oct – Dec 2018 PROFESSIONAL EXPERIENCE

WYN MEDIA GROUP ASSOCIATE Jun 2018 – Present

Managing client relationships, addressing complaints and recommendations

Training and communicating with co-employees during on-boarding

Understanding sentiments of the market to suggest concrete strategies and tactics

Assisting customers through digital platforms like Facebook and Instagram to convert leads into sales Key Highlight: Part of the core team during product launch in newer markets (India and Latin America) THE ECONOMIC TIMES-EDGE SENIOR PROJECT ASSOCIATE Nov 2016 – Mar 2018 Strategy: Conceptualization, Market Research, External Liaison

Conducted and presented competitive market research to enhance strategy and planning to understand challenges and opportunities of targeted industry

Gathered and analyzed feedback from existing and new clients to seek ways to improve business

Worked closely with Ministries, Government bodies, Industry associations and trade bodies to build and foster relationships

Marketing and Communications: ATL, BTL, Digital, Brand Launch

Conceptualized marketing campaigns (Digital, TV and Print) to effectively reinforce and build brand image

Suggested solutions to companies, advising suitable activation strategies and ideas to help in new product launch

Generated content for external newsletters, social media posts and managed social media channels (Facebook, Twitter, and You Tube) to drive brand awareness, engagement, and traffic to social media pages

Suggested measures to improve efficiency in media spends; decided financial expenditure on media channels Key Highlight: 1. Created successful marketing strategies to conduct a first ever live webinar 2. Overachieved sales revenue by 10 percent

INDIA INFRASTRUCTURE PUBLISHING ASSOCIATE Feb 2015 – Nov 2016

Undertook branding and promotional activities by collaborating with other leading publications and government organizations and through social media marketing via Twitter and LinkedIn

Created marketing activities for product promotion and business acquisition through email campaigns, newsletters etc.

Designed advertisements to undertake time-to-time promotion of various company products

Networked pro-actively at various industry events to identify and develop new business opportunities

Provided support for all online and direct marketing campaigns and ensured integration of activities across the network Key Highlights: 1. Certificate of Excellence for Outstanding position in Marketing 2015 – 2016 2. Only employee to overachieve sales target by 19 percent ACADEMIC PROFILE

Masters in Business Administration HEC Montreal 2018 – 2019 Bachelor in Economics Kirori Mal College 2011 – 2014

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