Marketing Manager

Douglas Stávale

Hamilton / Ontario 289-***-****

********@*******.*** https://www.linkedin.com/in/douglastavale

Summary of Qualifications

Marketing professional with 10+ years of experience across the wide range of marketing disciplines focused on the Fast-Moving Consumers Goods industry (FMGC). Proven track record of combining vision and strong industry knowledge with well-developed project management and leadership abilities to support the development of strategic and tactical plans, product launches, and branding initiatives to set organizations, brand, and products up for success.

Areas of Expertise

Project Management

Trade Marketing

Analytical Thinking

Channel Strategy

Marketing Operations

Negotiation Skills

Experience

MOHAWK COLLEGE – ONTARIO / CANADA 2018 - 2019

Post-Graduated with Honours in Global Business Management

THE COCA-COLA COMPANY 2013 - 2017

Market Development Manager 03/2015 - 02/2017

Responsible for identifying opportunities and developing business plans. I developed promotional calendars for the main retail customers, with a gain of 3.5% market share in 12 months.

I have conducted several studies and insights regarding the sales and consumer channels to define strategies and plans (value proposition, execution guidelines, merchandising materials), as well as platforms to enhance the results of the sales team.

I have applied my knowledge of the Coca-Cola System to build trust and credibility with key stakeholders in the system and influenced them to follow the defined strategies.

I managed the integrated work with the commercial area to improve the results for Retail, Cash & Carry and On-Premise customers, using promotional intelligence tools to create business plans with clients, as well as the development of new routines.

I also worked as KA Manager (Jan/16 to Feb/17), for the main clients of the Cash & Carry channel (in Brazil): Atacadão and Assaí, with a 14% increase in net revenue (2016 vs. 2015).

Innovation – PMO 09/2013 - 03/2015

Responsible for the integration between several areas to analyze business trends, with competition mapping and stakeholders. Responsible for the innovation pipeline, generating a pipeline more profitable and according to the company's vision.

Responsible for the coordination of monthly routines with project teams, with orientation and monitoring, to analyze the evolutions of the projects and to guarantee the best management of the process (CIF – Common Innovation Framework).

Responsible for monitoring the main KPIs, focusing on risk mitigation, identification of opportunities and maximization of results, through a standard metric scorecard.

Responsible for the analysis of human resources available for project management, with the objective of prioritizing projects with greater potential in the medium and long term.

- Continued -

COCA-COLA FEMSA 2004 - 2013

Marketing Coordinator (Projects / Product Launch / Merchandising)

Responsible for the integration between the marketing area and other areas to facilitate the launch of new products. Responsible for the scope definition, project planning, definition of metrics and measurement of the results. Several products launched in the categories of soft drinks and new categories, with maximization of profitability, increase in the consumer base and gain of market share.

Responsible for Product Management In & Out and Promotional: monitoring the process of S&OP and supply chain by eliminating inventory "on Time" with the Commercial Area.

Responsible for the management of the process of discontinuation SKUs: withdrawal of SKUs from the production line, tracking and monitoring of write-offs, aligning the entire Supply Chain (MKT, Purchasing, Legal, Manufacturing etc.) and directing Trade MKT activities for the discontinuation of Products.

Responsible for the re-design of the processing of marketing materials to achieve the defined plans / activities. Results: 100% Control of stored materials; Rationalization of the purchasing process with 55% reduction in spending on marketing materials (2012 vs. 2011); Reduction of the operational costs (freight / storage); Following through defined plans and expanding the capacity of the POS.

CLARO TELECOM 2003 - 2004

Sr. Marketing Analyst

Responsible for the development of activities for products / services in the mobile market.

Responsible for the merchandising area, coordinating the group responsible for the development of communication materials and installation at the POS for the Direct and Indirect sales channels.

Education

Post-Graduation: Global Business Management / Mohawk College (Hamilton / Canada)

Post-Graduation: Administration for Graduates / Fundação Getúlio Vargas (São Paulo/Brazil)

Bachelor of Social Communication Degree in Marketing and Advertising / ESPM (São Paulo/Brazil)

Languages / Computer Skills / Part-time Jobs

English, Portuguese (native speaker), Spanish and Italian

MS Office: Excel, Word and PowerPoint (Reports / Presentations) and MS Project

Part-time job in Canada (2018): Coca-Cola Bottling Canada and Kognitive Marketing

Professional Development and Training

The Coca-Cola Company / Noorden 2014

Project Management- Stages & Gates

Impacta 2012

MS Project

The Coca-Cola Company / What if! 2013

Innovation / Green Belt Training

Fundação Instituto de Administração 2010

Project Management

The Coca-Cola Company 2013

MS Project

The Coca-Cola Company 2009

New Product forecast training Program

Contact this candidate