Sales Marketing

Mark N. Burack

High Performance Sales, Call Centre and Marketing Vice President,

Turnaround and B2B Revenue Growth Expert

**** *********** ****, **********- ***********, ON. 416-***-****

Cover Letter and Business Experience Overview:

Mark is a Canadian Citizen who lives in a suburb of Toronto, Ontario and is open to relocate for a leveraged position or multi-year contract in Canada, the US or other English-speaking countries.

Mr. Burack is an ex IBM Sales and Marketing executive with an outstanding track record dramatically increasing revenues, ownership contribution and company valuation in multiple industries by creating and managing numerous corporate high-performance sales, inside sales, customer service, tele-sales, e-commerce, warehouse/distribution, lead generation, creative, web development, CRM, product management and marketing operations and leading by example over a 20-year period.

In terms of the corporate and privately-owned operations he managed personally, he and his teams have achieved 200%++ increases in revenue within 24 months in 8 different companies, even in “bad” economies or when he inherited negative growth operations.

Mark was able to achieve these results in multiple industries and has managed operations with over 150 direct reports and over $63M in revenues.

Over and above his accomplishments listed in the attached resume, Mark has offered his services on a contract basis working directly with over 100 business owners, executive teams and CEOs since 1998 to re-engineer, improve or turn around the performance of their revenue generating operations or lead business development on an advisory and multi-year management contract basis with companies ranging from start-ups to billion-dollar corporations. He also has multi-years’ experience creating, funding, launching and managing new businesses with excellent results.

This unique combination of outstanding professional sales and marketing operation consulting and corporate management performance has given Mark a highly focused skill set that helps him bring clarity and measurably increased results to operations no matter the industry or whether they are under performing, successful or need to be developed from scratch.

Mark’s management experience includes:

●Managing an Agency for 4 years: Mark was the Managing Partner of a highly successful boutique Agency that specialized in providing strategy, interim management, brand and go to market services to CEOs/Owners looking to dramatically increase growth, attract investment, go public or to be acquired. Accomplishments = $0 to $2.5M in 24 months.

●Managing a Recruiting Business for 3 years: Re-engineered a 20-year-old privately owned Executive Recruiting Business to an IT Recruiting business by taking it from $2.5M to $12.3M within 24 months by transforming its business model and signing a new $8M annual contract with IBM.

●Managed 3 B2B Tele-sales/1800 Technology Product Companies over 8 years managing all functions including sales, support, marketing, product, pricing, product development, training and warehouse distribution – the largest one was a 150-person operation that he took from $23M to $63M with 24 months while also doubling profit.

●Successfully launched a new PC/Software Tele-sales/Ecommerce company that achieved $12M within 12 months: Mark conceived, developed the unsolicited business plan and raised $1.5M funding to launch a new PC/software/accessories company where he managed all functions that sold over $12M in its first year with a $3M+ profit after repaying the initial $1.5M investment.

●Managed an outsourced demand, CRM and lead generation marketing services company to 300% growth on a 3-year contract that specialized in providing outsourced B2B lead generation, CRM, customer service and tele-sales contract services developing 100% of the new clients personally.

Outstanding Client Development Executive:

In Mr. Burack’s most recent contracted VP Business Development and Client Services role with PR Exchange (3 year contract, 2015 to 2017) he personally lead the client development process (without staff) reporting to the CEO and created and signed over 30 notable new clients including Scotiabank, Davis + Henderson, First Data, Primus, Dentsu Aegis Network, Canada Post, Ricoh, Torstar, Star Media, Metroland Media, Yellow Pages, Post Media, Klick Inc./K2 Digital, Ehm & Co., Manulife, Royal Sun Alliance (RSA Insurance), Reliance Home Comfort, Lexis Nexis, Kaizen Institute, Hydro One, The TSX, etc.

Resume/Present Employment:

Managing Partner Jan 2018 to Present

MB&A Incremental Revenue

Since 1998, Mark has offered operational management, strategy and advisory services on a contract basis through several companies – both for his personal services and his team of operational sales, marketing and financial experts. His new company, MB&A Incremental Revenue provides a suite of services for Business owners and CEOs focused on developing and implementing incremental revenue programs, new client acquisition programs and dramatically improving existing sales, CRM and marketing organization performance. They offer their services on advisory, interim and multi-year operational management basis that include turnarounds, revenue operation improvement and new operations conception, launch and management.

VP Business Development and Client Services 2015 to 2017

PR Exchange Group of Companies – Richmond Hill, ON

Accomplishments: Took an unknown company that had operated for 17 years without exceeding $1M annually to $2.8M in sales within 24 months by personally developing 100% of all new clients.

VP Business Development 2009 to 2015

St. Jean Carbon/Torch River Resources - Oakville, ON

Accomplishments: Mark helped raise over $3M in funding while he created and managed a new online and direct sales operation to monetize the startup company.

V.P. Sales and Marketing 2006 to 2009

Signage US - Meriden, CT.

Accomplishments: Increased National Mobility Account sales by 250%, created a new wholesale operation and tripled the value of the company for the family owned business.

V.P. Sales and Business Development 2002 to 2006

Origin International Inc., Toronto, ON.

Accomplishments: Major achievements included re-engineering the international sales/presentation model to utilize the Internet and video conferencing (saving over $250K a year in travel) and increasing the customer base, service revenues and new client sales by 200%.

EVP and Managing Partner 2000 to 2002

Ogilvie Rothchild Inc., Oakville, ON.

Accomplishments: Grew client billings from $0 to $2.5M within 24 months, sold the company.

Ogilvie Rothchild (OR), was a boutique Advertising Agency with an operational consulting practice that provided mergers and acquisitions, communications, growth, share value and branding services targeting companies/business owners seeking investment, to go public and or to be sold.

V.P. Sales and Marketing 1998 to 2000

Xycorp Inc., Toronto, ON

Accomplishments: The 3 years business plan Mr. Burack created and implemented for the company grew the firm from $2.5M to $12.4M within 24 months. Mark also engineered an offer for over $10M from the company’s largest competitor - which ownership rejected at the top of the market.

VP ComputerLand Direct 1995 to 1998

MCI Systemhouse/was ComputerLand, Brampton, ON.

Mark was recruited from Crowntek to join its direct competitor (SHL Systemhouse/Computerland with $900M in revenues) by its President to re-engineer their underperforming Call Center, tele-sales and Catalogue business which had a staff of 150+, and a 5000+ sku product line.

Accomplishments: Mark created a new marcom program that leveraged catalogue space that attracted over $4M in funding from suppliers including IBM, HP and Compaq and then created and implemented a new marketing strategy and successful advertising campaign that grew the business from $23M to over $63M within 24 months. Mark created and managed a $4.5M marketing and print budget and distributed over 900,000 catalogs a year to corporate end users.

Director Crowntek Express 1992 to 1995

GE Capital/was Crowntek Business Centres, Mississauga, ON

Accomplishments: Mark conceived the new Tele-sales PC/Software Company, wrote the unsolicited business plan and got funding approval for $1.5M to launch a startup stand-alone division for this $700M+ PC Distributor of IBM, Compaq and HP computer equipment. Mark designed the systems, distribution operations, hired all 35 employees, chose product and pricing and achieved $12+M in sales within 12 months of launch with a contribution to ownership of over $3M after repaying the initial $1.5M investment.

Director, Regional Sales Manager 1989 to 1992

Dell/EMC -was Data General Canada, Toronto, ON.

Accomplishments: As Toronto’s Branch Manager sales increased from $8M to $16M within 18 months, as Regional Manager, Mark took the region (35 sales and technical staff) to a 25% level of growth within one year while the company shrunk in revenues by over 25% overall. Mark was then promoted to Director to manage three Divisions (Education, Catalogue/Call Centre, Distribution) which he took from $2M to over $6M in 18 months. Won numerous Sales Management Awards.

Related Information:

BA Economics, Honours/Marketing – Bishop’s University, Lennoxville, Quebec

Commerce DEC/(Marketing). – Vanier College, Montreal, Quebec

Author/Owner – ‘S Marvelous Guide to Making Flavored Oils and Vinegars - (Gift Packaged ---Recipe book, featured on QVC, at the Bay, etc., 130,000 sold ‘95-98).

Awards—IBM Canada Sales Rookie of the Year, Appointment to IBM High Management Potential Program, EMC2/Data General Canada Manager of the Year.

Personal Information: Resides in Toronto. Interests include family, photography, sports, self-development/meditation, cooking, art, design, vintage cars and audiophile systems.

Summary of Skills:

●Over 30 years’ experience designing, recruiting and managing high performance sales, tele-sales and marketing operations with outstanding results in multiple industries ranging from teams of 3 to 150+.

●Expert B2B Demand and Lead Generation Strategy, Sales Process Design, Digital Marketing, CRM, Marketing Automation, New Client Acquisition Program skill set

●B2B and B2C Call Center, E-commerce, Outside and In-house Sales, Customer Service and Marketing Organization creation, performance improvement and management

●Managing Partner of an Advertising Agency – proven Major Client Development, Creative and Web Development Operations/Team Management experience

●Outstanding Client, Partner and Reseller development and management results.

●Managing Executive of a highly successful Recruiting/Placement Business, advanced recruiting program creation skill set.

●Outstanding Product Marketing/Pricing and Product Development Management results

●Marketing, Advertising & Brand Strategy and Leadership – managed marketing budgets of $6M+, generated over $4M in net new marcom $ from Suppliers in one year.

●M & A Strategy Development for Growth/Profitable Exit/Acquisition

●Business/Revenue/Go to Market Marketing and Profit Model Re-Engineering

●Exceptional Influencing, Negotiating skills, C-Level Executive Presentation Skills and presentation process design/implementation

●Multiple successful launches of new Companies, Divisions and Product Lines

●Expert – Full Operating/P&L Management

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